Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishersβ sites continued its steady decline this year.
The bright spot? Largely Google. Publishers saw increases in traffic from Google Discover β and Google Searchβs generative AI feature hasnβt had a negative impact on the traffic to publishersβ sites.
Other than Facebook, social platforms like Instagram, Reddit and Threads are all driving marginal traffic to publishersβ sites, according to Chartbeatβs data from about 3,750 sites.
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