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14 ways to make a better cup of coffee at home

pouring coffee
There are some easy ways to make better homemade coffee.

viki2win/Shutterstock

  • Business Insider spoke with coffee experts to find out how to improve your joe at home.  
  • Buying fresh, whole beans makes a big difference in the overall quality of your final brew.
  • They also said water quality is important for making good coffee.

Ordering coffee from your favorite café can be a treat, but it's not the most budget-friendly option.

Making a cup at home is often the cheaper alternative, so Business Insider spoke with coffee experts about their best tricks for at-home brewing. 

Start by cleaning your coffee maker regularly

coffee maker kitchen dirty clean home
Old coffee grounds can impact the flavor of a fresh cup.

trekandshoot/Shutterstock

Josh Zad, founder and creative director of popular café chain Alfred, told BI that one way to improve your cup of coffee is to clean your coffee maker regularly

"Make sure to get into the nooks and crannies of each part, especially where the coffee drains through the filter," he said. "The taste and aroma of old coffee really muddles the flavor of freshly brewed coffee."

The best way to clean those hard-to-reach stains is by tossing in a dash of baking soda, a splash of vinegar, and some water. Then, let it sit overnight.

Zad said it should scrub right off the following day.

Consider trying out a new brewing method, like a French press or moka pot

If you're ready to venture further into the world of craft coffee, there are so many fun ways to brew at home, Selina Viguera, café leader of Blue Bottle Coffee's Abbot Kinney location, told BI.

Moka pot, French press, AeroPress, Chemex, and a variety of pour-overs are just the beginning.

If you don't know where to start, Viguera said there are plenty of online resources, and most coffee-roasting companies have tutorials on their sites.

For a fun and unique coffee experience, invest in a pour-over carafe

brewing black coffee pour over cup filtered barista shutterstock_473186929
Pour-over coffee is a popular brewing method.

Shutterstock

If you're looking for a specific brewing recommendation, multiple experts agreed that pour-over — which involves slowly pouring hot water over coffee grounds — is their favorite. 

With proper technique, Viguera said it can produce a really delicious cup of coffee.

Once you understand some of the variables for brewing coffee (grind size, water temperature, agitation), you can create different cups from the same bag of coffee, she added. 

Switch to buying whole coffee beans instead of pre-ground

coffee beans
Whole beans are more flavorful.

Christopher Jue/Getty Images

"To make better coffee, buy better coffee," Viguera told BI. 

Alex Azoury, the founder and CEO of Home Grounds, said whole-bean coffee is usually fresher and has a more vibrant flavor than pre-ground varieties.

Brew fresh coffee within its first 2 weeks after roasting

"Coffee is a natural product (it's the seed of a fruit), and while it will never spoil, it will lose a lot of flavor if it sits around too long," Zad told BI. 

Viguera said coffee flavor peaks within the first two weeks after roasting, so it's important to make sure the coffee you're buying was recently roasted.

Proper storage is also important to maintain your coffee's freshness. Zad suggested keeping it away from heat, light, moisture, and the freezer. 

Invest in a good coffee grinder that suits your bean preferences

coffee grinder
Good coffee beans require a quality grinder.

papi8888/Shutterstock

Once you've purchased quality beans, it's also important to invest in a good grinder.

"It's a good idea to get a grinder that will grind coffee in the amount and coarseness you want," Azoury told BI. "A good grinder will give you both grind and amount options to suit your taste."

Make sure to adjust your grinder to the right size

Viguera told BI that grinding coffee too finely causes over-extraction — too coarse, and it can be under-extracted. Over-extracted coffee can taste dry and bitter, and under-extracted coffee can taste watery or sour.

To avoid this, she said it's important to "dial in" your coffee. Baristas use this term to describe the act of adjusting your grind setting to find the right coarseness/fineness to brew a balanced cup.

Coffee has a sweet spot — a perfect grind setting — that produces a balance of bitterness, acidity, and sweetness. That sweet spot can vary with the origin of the coffee, roast level, and age.

Only grind the beans you're planning to brew right away

french press coffee
Once coffee beans are ground, they can start to lose their flavor.

Wachiwit/Shutterstock

You should only grind the amount of coffee you're going to make.

"If you've pre-ground all your coffee but aren't going to brew it all right away, then you've drastically sped up how quickly the rest of the coffee will lose its delicious complexity," Zad told BI. 

A cup of coffee can taste different depending on the quality of your water

Another important factor to consider when making coffee at home is your water, which Viguera said makes up about 98% of your brewed cup of coffee.

"As the main solvent for extracting the flavor and aroma from your ground coffee, your water needs a certain level of hardness/minerality and alkalinity for a quality extraction," she told BI. "Depending on where you live, your tap water may be too hard/soft to bring out the best in your cup."

Light and dark roasts require different brewing temperatures

steaming kettle tea pot
Water that's too hot can ruin a cup of coffee.

Shutterstock

Water temperature is another key variable when brewing coffee.

"You want to use water heated to 198 degrees Fahrenheit to 202 degrees Fahrenheit to make a properly extracted cup of coffee," Viguera said.

The expert said lighter roasts can generally withstand more heat (closer to 202 degrees), and darker roasts should be brewed lower (closer to 198 degrees).

Try preheating your mug before pouring the coffee

If you're pouring hot coffee into a cold mug, it's just making the coffee colder the second it hits the ceramic.

Zad said a preheated mug can increase the length of time you can enjoy hot coffee in the morning.

Switch things up by making cold brew at home

cold brew coffee
Cold brew isn't as difficult to make as some people think.

Megan Willett/Tech Insider

Another way to mix up your coffee routine is by making your own cold brew at home.

To do so, Zad said to simply grind your beans coarsely and add water. Next, pop it in the fridge overnight to extract all the rich sweetness from the coffee.

Add spices to make your own flavored coffee

Zad told BI that many flavored coffees are full of artificial ingredients that don't complement the natural flavor of the beans.

Instead, he suggested adding the actual ingredients behind the flavors you like to your coffee.

"Try adding spices to your coffee grounds when you make your cold brew," he said. "Throw in cinnamon sticks, crushed roasted hazelnuts, cardamom pods, anise, cacao shells, or even savory elements like caraway to steep overnight in your cold brew, and you'll have natural spicy goodness in the morning."

Use a scale to achieve the right coffee-to-water ratio

coffee scale
The ratio can change the strength of the coffee.

Kristina Sorokina/Shutterstock

Knowing your brew ratio — coffee to water — and using a scale can help you brew consistently good cups.

"For reference, the industry standard is 1:18 (one part coffee to 18 parts water), which typically produces a cup that is light in body but a greater clarity of flavor," Viguera told BI. "If you prefer a bolder, fuller-bodied cup, try a 1:14 ratio."

This story was previously published in September 2022 and most recently updated on February 25, 2025.

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It costs $10 million to dress an A-list actress at the Oscars. These 10 jaw-dropping figures reveal the price tag of Hollywood's biggest night.

Robert Downey Jr., Da'Vine Joy Randolph, Emma Stone, and Cillian Murphy posed with their Academy Awards in 2024.
The Oscars will be held on Sunday, March 2.

John Shearer/Contributor/WireImage/Getty Images

  • The 2025 Academy Awards will air on Sunday, March 2, on ABC.
  • The ceremony alone costs $57.7 million, WalletHub estimated.
  • A star's Oscars look costs $1.5 million on average — in 2014, Cate Blanchett's cost $18.1 million.

2024 was a big year for film.

Cynthia Erivo and Ariana Grande starred as Elphaba and Glinda in Jon M. Chu's "Wicked" and famously held space for the lyrics of "Defying Gravity." Timothée Chalamet embarked on one of the most chaotic press tours for his turn as Bob Dylan in "A Complete Unknown." And the cast of "Emilia Pérez" has been marred in a number of controversies since the film premiered.

These movies account for three of the 10 best picture nominees at the 97th Academy Awards, set to take place on Sunday, March 2, at the Dolby Theater in Los Angeles.

This year's awards season is set against the backdrop of the devastating wildfires that tore through the greater Los Angeles area. In January, Academy CEO Bill Kramer and President Janet Yang wrote to members, per Deadline, "We will reflect on the recent events while highlighting the strength, creativity, and optimism that defines Los Angeles and our industry."

From red-carpet looks to the costs of the statues, WalletHub's annual Oscars report found that honoring the biggest achievements in film comes with a high price tag.

Here's a breakdown of everything it costs to celebrate the movies in true Hollywood fashion, according to the personal-finance company's report.

The 2025 Academy Awards ceremony will cost an estimated $57.7 million.
Cast members, producers, and others involved in "Oppenheimer" onstage at the Academy Awards in 2024 accepting the award for best picture.
The 2025 Oscars will cost $57.7 million, WalletHub reported.

Kevin Winter/Staff/Getty Images

WalletHub's 2025 report estimated that it will take $57.7 million to put on the Academy Awards.

This is just a fraction of the money spent by the actual nominees, though. "Wicked" — which is nominated in 10 categories this year, including best picture — had a budget of $150 million, higher than all the other best picture nominees except "Dune: Part Two."

The 50,000-square-foot red carpet alone costs $24,700.
Ariana Grande posed on the Academy Awards red carpet in 2024, surrounded by photographers.
Stars like best supporting actress nominee Ariana Grande will walk the red carpet.

Emma McIntyre/Staff/Getty Images

That's not the only high figure associated with the red carpet: Its installation takes 600 hours and a 500-person crew, WalletHub reported.

Celebrities will begin gracing the red carpet several hours before the ceremony's 7 p.m. ET start time.

Each gold-plated Oscar award costs $400.
Michelle Yeoh posed with her Oscar for best actress in a leading role in 2023.
Oscars statues are estimated to cost $400.

Rodin Eckenroth/Stringer/Getty Images

The estimated cost of each 24-karat gold-plated statue awarded to winners is about $400.

The Academy gives out awards in 24 categories, and a winner is not allowed to sell their statue without first offering to sell it to the Academy for $1, according to its policy.

Couples must reportedly pay $83,000 for tickets to the Vanity Fair Oscar Party.
Lauren Sánchez and Jeff Bezos posed on the red carpet at the Vanity Fair Oscars Party in 2024.
Lauren Sánchez and Jeff Bezos attended the Vanity Fair Oscars Party in 2024.

Michael TRAN/Contributor/AFP via Getty Images

Each year, the highly anticipated, ultra-glamorous event hosted by Vanity Fair is attended by Hollywood's biggest stars, often after they've had a change of wardrobe.

The Oscar goodie bags contain gifts like skincare, luxury getaways, and snacks, and are worth $170,000.
A view of Park Güell in Barcelona.
Nominees are gifted a stay at Cotton House Hotel in Barcelona.

Olga Gavrilova/Shutterstock

WalletHub estimates that the value of each goodie bag given to Oscar nominees is $170,000.

But, the "Everybody Wins" bags aren't actually gifted by the Academy, they're the work of LA-based marketing agency Distinctive Assets, PRNewswire reported.

Some of this year's gifts include the full line of Miage skincare products, a four-night stay in the Maldives, a five-star hotel stay in Barcelona, and more than $1 million of "personalized disaster recovery services from Bright Harbor."

"While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs and companies that give back. This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community," Distinctive Assets founder Lash Fary said, per PRNewswire.

He added, "Whether they pamper themselves or share these bountiful gifts as a care package for a friend who may have recently lost their home, we give these gifts not based on the recipients' needs but out of a desire to brighten someone's day and to acknowledge a job well done."

It costs $10 million to complete the look of an A-list actress for the Oscars.
MARCH 02: Actress Cate Blanchett poses in the press room at the 86th annual Academy Awards at Dolby Theatre on March 2, 2014 in Hollywood, California.
In 2014, Cate Blanchett wore one of the most expensive Oscars looks in history.

Jason LaVeris/Getty Images

While A-listers wear multi-million-dollar looks, the cost of dressing a first-timer at the Oscars is $266,000, WalletHub reported.

Because the cost of a look varies based on a person's stardom, the average cost of a look at the Oscars is about $1.5 million.

In 2014, Cate Blanchett made Oscars history when she wore an $18.1 million look; but her $100,000 Armani Privé gown was the least expensive element of her outfit — her jewelry alone was estimated to cost $18 million, per The Hollywood Reporter.

The only person to wear even more expensive jewelry was Lady Gaga in 2019, whose 128-carat yellow diamond Tiffany & Co. necklace cost more than $30 million.

A 30-second advertisement that premieres during the Oscars costs close to $2 million.
Smiling friends and family watching TV.
Ads during the Academy Awards cost nearly $2 million.

Maskot/Getty Images

Last year, an average of 21 million people tuned in to watch the show, WalletHub reported. That was a 6% increase from 2023, so it's no surprise that running an ad during the live event's commercial breaks is expensive.

It costs $1.95 million to buy 30-seconds of ad time during the Oscars, WalletHub reported, which is 72% less than the $7 million it cost to run an ad during the Super Bowl.

ABC makes at least $127 million in ad revenue on Oscar Sunday.
General views of ABC Television headquarters at The Walt Disney Company studio lot on June 24, 2022 in Burbank, California.
ABC makes more than $125 million in Oscars ad revenue.

AaronP/Bauer-Griffin/Getty Images

WalletHub estimated that ABC, the TV network that hosts the awards, makes $127 million in ad revenue on the day of the Oscars.

Upwards of $20 million of that revenue comes from the pre-show red-carpet coverage.

Hollywood spends upwards of $100 million on awards-season lobbying.
The cast and director of "Dune: Part Two" at the New York City premiere in 2024.
Awards season lobbying is estimated to cost more than $100 million.

Dimitrios Kambouris/Staff/Getty Images

Turns out, winning an Oscar requires much more work than just releasing a movie.

In 2023, The New York Times reported on the competitive nature of Oscars campaigns, in which professional strategists seek to shape public opinion on films, actors, and opponents.

WalletHub estimates that more than $100 million is spent on lobbying each year — that's more than the budgets of best picture nominees "Anora," "The Brutalist," "A Complete Unknown," and "I'm Still Here" combined.

It costs $20,000 to stream one film for voters to judge.
Angelina Jolie waved at the premiere of "Maria."
Netflix's "Maria" is nominated for best cinematography.

Axelle/Bauer-Griffin/Contributor/FilmMagic/Getty Images

The Academy has gone digital. Rather than paying millions of dollars to send physical copies of the year's nominated pictures to voters, the group has turned to streaming, which costs $20,000 per film, WalletHub reported.

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My wife died in 2018. When I remember my late spouse, my new wife doesn't seem to get jealous.

Same sex couple on wedding day
Katie Zicarelli Gesell's second wife has no jealousy of her previous spouse.

Courtesy of Katie Zicarelli Gesell

  • Katie Zicarelli Gesell is a 34-year-old grief therapist who lives in Phoenix
  • Her late wife unexpectedly died in 2018 after less than a year of marriage.
  • When Katie was sick, her new spouse brought her the blanket of her late wife for comfort.

This as-told-to essay is based on a conversation with Katie Zicarelli Gesell. It has been edited for length and clarity.

I met Melissa, my first wife, when she contacted me online about my blog on long-distance relationships. When we met for the first time in 2015 our connection was instant. Conversation flowed and it felt like we had known each other forever. We started dating, and by 2017, we were married.

We decided on November 11 as our wedding date because we'd always text "I love you" when the clock read 11:11. It was a beautiful wedding at an outdoor nature center in Michigan. I was in my final year of grad school, and we were excited to spend time together without the added pressure of school. I loved Melissa so much, but it was shorter-lived than I would have hoped for.

She died shortly after

Only 10 months after we married, on September 3rd, 2018, Melissa suddenly died of cardiac arrest at only 27 years old. It was completely unexpected. Time just seemed frozen.

I lived in this complete fog, unable to fully understand what had happened. Even now, I don't have many memories from the first three months after she died. I'd show up to work and stare at my computer screen, unable to function.

Melissa and I had a mutual friend, Emily, who checked up on me after Melissa's death. She was always there and became a huge source of support for me through my grief.

I remember when we were in college, Emily and I had unsaid feelings for one another. Those feelings returned when we started spending more time together after Melissa's death. We started dating in June 2019 and were married in October 2022.

My new wife never tried to erase my memories with my late wife

Throughout our relationship, Emily has never tried to erase my memories or love for Melissa.

In January 2025, I was really sick in bed with nausea. Emily came into the room and told me she had something for me. I thought it would be our cat. But then I saw it was Melissa's Mexican-style blanket. "I brought this for you because this always gives you comfort when you're not feeling good," Emily told me as she covered me with it, tucking me in. It was no different than if she would have brought me any other comfort object. Such a sweet, simple gesture.

Melissa loved that blanket. After she died, I slept with it every night, eventually putting it away so the cats wouldn't chew at it. I often get it out and wrap myself in it through the autumn when I'm reminded of Melissa's birthday, her death, and our wedding anniversary.

I also often wear Melissa's ring. In fact, I wore the ring when Emily and I had engagement and wedding photos taken. I now use "Zicarelli" as my middle name — previously my last name when married to Melissa.

Emily has never been threatened by the comfort I find in that blanket, ring, my name change, or any memories of Melissa.

I love her more for that

When I wrote about Emily's lack of jealousy of my late spouse on Threads, I was surprised by the positive responses. In the past, I've been told it was disrespectful to my current partner to remember my past partner with such fondness — that I needed to move on. But not one person on Threads had a negative comment to say. It was really refreshing.

Nora McInerny, an author and widow I love, once said, "Love is not a competition, and a dead person is not much of a competitor." That's the way it should be in a new relationship with someone who has lost a spouse or partner. Emily often jokes, asking what she has to be jealous of — she knows I can't leave her for my dead wife.

I believe that if you are going to be with someone who has been widowed, then you've got to know you are signing up to love someone who will always also love someone else. You must embrace that part of them, just as you'd embrace any other part of who they are.

Emily has let me love and remember Melissa without letting it threaten my love for her. And I love her all the more for it.

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I got a free upgrade to an $11,500 seat in British Airways' business class. It was great, but one thing could've made it even better.

A tray with a light-gray tablecloth, two glasses, a small bread loaf, a white napkin, and a white plate filled with lettuce, shrimp, and edible flowers
I had a delicious lunch during my business-class flight with British Airways.

Emma Kershaw

  • I booked a $720 round-trip economy ticket from Seattle to Manchester, England, with British Airways.
  • On my way back to the US, I received a surprise upgrade to business class.
  • I enjoyed the business-class experience but probably wouldn't pay full price for it.

As a Brit in Seattle who often travels between the US and England, I love a comfortable plane ride. So, when I was upgraded to business class on a British Airways flight this past summer, I was absolutely delighted.

I paid about $720 for a round-trip economy ticket from Seattle to Manchester, England, and on the way back to the US, I had a layover in London.

When I scanned my boarding pass to get on the plane, the gate agent printed a new ticket and said I was upgraded to British Airways' Club World, the airline's long-haul business-class cabin.

British Airways, which has seen a decrease in popularity in recent years, is spending $9 billion over the next two years to upgrade its planes, customer perks, and other aspects of its business model. So, I was excited to see what the experience would be like.

Here's what my 10-hour flight in British Airways' business class was like.

British Airway's Club World cabin was a little different from other business-class models I've seen.
Rear view of business-class seats on British Airways flight. The seats have fold-down trays.
The cabin was cozy, but I still felt as if I had a ton of privacy throughout the flight.

Emma Kershaw

When I entered the cabin, my first impression was that it felt a little dated. Parts of my seat looked worn, which made me feel like the cabin could have used a cosmetic update.

Some seats in the cabin also faced opposite directions. This seating arrangement would probably be great for couples traveling together, as it makes socializing easy. But staring at a stranger for hours isn't ideal for people traveling alone.

Luckily, my window seat didn't face another passenger. It also had high walls and a screen, so I had ample privacy during the flight.

My seat was comfy but lacked storage space.
A hand holding a white British Airways ticket with a fold-out tray, passport, and a glass of wine in the background
I wish my seat would've had more storage space.

Emma Kershaw

Aside from an under-seat drawer and the fold-out tray in front of me, I didn't see much storage space for my belongings. I found it difficult to empty my purse, as there didn't seem to be a good spot for in-flight essentials, such as water or a phone charger.

My seat also had all the classic airplane nooks and crannies, including a USB port and headphone jack. When I went to charge my phone, however, the USB port wasn't working. 

Turning my seat into a bed was easy.
The writer Emma Kershaw's feet lying on a blue fold-down footrest on a flight
My seat transformed into a bed with just a push of a button.

Emma Kershaw

When I boarded, everything I needed to enjoy a restful sleep — pillows, a comforter, and sheets — was in a bag under the seat. 

About halfway through the flight, I decided to take a nap. To turn my seat into a lie-flat bed, all I had to do was press a labeled button on the wall. My chair lowered until it aligned with the fold-down footrest on the back of the seat in front of me.

The bed was very cozy, and I ended up falling asleep for a few hours.

I ordered delicious food from a British-inspired menu.
A tray with a light-gray tablecloth, two glasses, a small bread loaf, a white napkin, and a white plate filled with lettuce, shrimp, and edible flowers
I chose a poached-prawn salad with crushed avocado and horseradish ketchup for my starter.

Emma Kershaw

Business-class passengers were also served lunch inspired by British cuisine.

For a starter, I chose the poached-prawn salad with crushed avocado and horseradish ketchup, which was light and flavorful.

Next, I opted for mushroom-and-kale-stuffed British chicken, served with spring greens and creamed potatoes. The chicken was tender, the stuffing was well-seasoned, and the herb jus was perfectly salty and hearty.

For dessert, I chose the chocolate, walnut, and orange cake — it was one of the most incredible things I've eaten on an airplane. 

Next, I enjoyed afternoon tea and some snacks.
A fold-down table tray with plates of sandwiches, a biscuit and jelly, and a glass of water in an airplane
The staff served sandwiches, a scone, and cakes before the plane landed.

Emma Kershaw

About an hour before the plane landed, the flight attendants served afternoon tea — something I welcomed as a Brit.

The meal came with mini sandwiches, cakes, and a warm scone with jelly and clotted cream.

The amenities kit was a highlight of the flight.
A fold-out tray on an airplane holding a white toiletry bag with a logo that says "The White Company London"
The White Company's toiletry bag was full of nice products.

Emma Kershaw

I also received a beautiful amenities kit filled with products from The White Company, an English home, clothing, and accessories brand.

Along with the usual eye mask, ear plugs, toothbrush set, and socks, the leather bag contained a few miniature skincare products: a moisturizer, lip balm, and pulse-point oil.

When I researched the products online, I saw the bag alone cost $55.

I'd fly British Airways' business class again, but only if it was a good deal.
Selfie of the writer Emma Kershaw with a gray sleeping mask and black T-shirt under a gray blanket
I had a comfortable flight in British Airways' business class.

Emma Kershaw

Overall, I enjoyed my experience flying with British Airways in the Club World cabin. As someone who has flown both economy and business class with the airline, I'd happily pay for an upgrade if I could get a discount.

After looking on the British Airways website and playing around with various dates and flight routes, I saw that a business-class seat booked during the same week of my flight cost about £9,000, or $11,680. I had a good experience but wouldn't book a flight that cost that much.

Still, I thoroughly enjoyed my business-class experience. The upgrade was a great way to travel back to Seattle in style.

Read the original article on Business Insider

I tried chicken tenders from Sonic, KFC, and Smashburger. I had a clear winner and one serious disappointment.

chicken tenders from kfc, smashburger, and sonic
I ordered chicken tenders at KFC, Smashburger, and Sonic to find the best chain.

Steven John

  • I tried chicken tenders at Sonic, KFC, & Smashburger to see which fast-food chain has the best ones.
  • Smashburger's chicken tenders were large, generously breaded, and all-around excellent.
  • However, I thought KFC's tenders were a disappointment in every way — including the price.

There are many fast-food chains out there, but it can be hard to know which place has the best flavor and value when it comes to chicken tenders.

So, I recently ordered chicken tenders from multiple chains — Kentucky Fried Chicken, Sonic, and Smashburger — to see which I preferred.

I ate them all plain (no dipping sauces), so nothing could influence the true flavor or texture. Here's how it went.

I started my fast-food tour at Smashburger.
outside a smashburger location
Smashburger is a Denver-based fast-food chain.

Steven John

Smashburger is a newer kid on the fast-food block. The first location opened in Denver in 2007, and there are now over 200 shops across the US and Canada.

I paid $8.68 for an order of chicken tenders, which came with three pieces.

Smashburger's chicken tenders were almost like mini fried chicken breasts.
chicken tenders form smashburger
Smashburger's chicken tenders seemed huge.

Steven John

Even though the order only came with three, the tenders were impressively big — easily twice as large as the other chains.

The breading was thick and crispy, and the flavor profile was savory and lightly salty. Still, the tenders were begging for a dipping sauce, or even to be popped into a wrap or sandwich.

Despite that, I was entirely happy with Smashburger's tenders.

KFC was next on the list.
outside a kfc location
KFC is known for its chicken, so I had high hopes.

Steven John

Contrary to its name, the first KFC franchise location opened in Salt Lake City in the 1950s. However, founder Harland "Colonel" Sanders laid the groundwork for the chain in Kentucky a few decades earlier.

My order of three chicken tenders cost me $8.90, making them the most expensive, but they also came with a biscuit.

KFC's chicken tenders let me down.
chicken tenders from kfc
KFC's chicken tenders looked surprisingly small.

Steven John

For a fast-food chain named for its chicken, I was a little disappointed by its tenders.

To start, they were easily half the size of the ones from Smashburger, and they appeared to be unevenly breaded.

They tasted salty but otherwise unremarkable. Sauce would definitely help, but the texture was a bit of a dealbreaker for me — I found the tenders a little tough and chewy.

I even took bites of each one to make sure I didn't just get a proverbial bad apple.

Sonic had the cheapest tenders.
outside a sonic location
Sonic had the biggest chicken-tender order.

Steven John

Sonic is an Oklahoma-based fast-food chain that's known for its drive-in and drive-thru options. Customers don't actually go inside to order or eat.

A five-piece order of chicken tenders cost me $6.83, making it the cheapest of the bunch.

Sonic's chicken tenders are well-priced and good enough for a repeat purchase.
chicken tenders from sonic
Sonic's chicken tenders were fine.

Steven John

Sonic's tenders were much smaller than those from Smashburger — but there were five of them, so I still felt like I was getting my money's worth.

The texture of the chicken was — true to its name — tender. The breading, however, was on the thinner side, and there wasn't much flavor beyond a mild saltiness.

I think tenders really are meant to be enjoyed with sauce, and the uniform narrowness of these makes them especially good for dipping or putting in a wrap.

Overall, there was a clear winner for me.
chicken tenders from kfc, smashburger, and sonic
I preferred the Smashburger chicken tenders (center).

Steven John

Without a doubt, Smashburger had my favorite chicken tenders. They were massive, and I liked the generous amount of breading.

I'm sure I'll get them again — though next time, I'll probably try ordering the chain's spicy tenders for more flavor.

On the other side of the scale, I won't be going back to KFC for tenders. They were the most expensive, and I got the least amount of chicken. Even with a biscuit, the value just wasn't there for me.

Sonic may not have been my top choice, but I still think its chicken tenders are a good deal. They were cheap, and they're a great size and shape for dipping.

Read the original article on Business Insider

Pilots raised the alarm after Chinese navy warned of live-fire drills off Australia, forcing dozens of flights to divert

People's Liberation Army-Navy Fuchi-class replenishment vessel Weishanhu, and Renhai-class cruiser Zunyi, during an exercise in the Tasman Sea
A replenishment vessel and cruiser were part of the People's Liberation Army Navy flotilla.

Australian Department of Defence

  • A Chinese navy flotilla conducted a live-fire exercise off the Australian coast on Friday.
  • A Virgin Australia pilot informed air traffic control after hearing a radio broadcast.
  • The warning triggered 49 flights to divert as a hazard alert commenced.

Dozens of flights were forced to divert after a pilot warned air traffic control about a Chinese navy live-firing exercise off the Australian coast.

Authorities were unaware of the exercise until a pilot raised the alarm on Friday.

Rob Sharp, the CEO of Airservices Australia, the government agency responsible for air safety, gave evidence to a Senate hearing in Canberra on Monday. "It was, in fact, a Virgin Australia aircraft that advised one of our air traffic controllers that a foreign warship was broadcasting that they were conducting live firing 300 nautical miles off our coast," he said.

Task Group 107 of the People's Liberation Army Navy was operating off the New South Wales coast in the Tasman Sea, between Australia and New Zealand. It consisted of a frigate, a cruiser, and a replenishment vessel.

The Virgin Australia pilot heard one of the vessels broadcasting on the international guard frequency on Friday morning, said Peter Curran, Airservices Australia's deputy CEO.

He told the hearing that the government agency then commenced a hazard alert to warn all flights in the area.

It then advised the Department of Defence's Headquarters Joint Operations Command. "Bearing in mind at that stage, we didn't know if it was a hoax or real," Curran said.

People's Liberation Army-Navy Jiangkai-class frigate Hengyang.
The Chinese naval frigate Hengyang.

Australian Department of Defence

Twenty minutes after the Virgin pilot's warning, an Emirates aircraft also made contact with the Chinese flotilla. It heard the radio broadcast advising that live firing was taking place between 9:30 a.m. and 2 p.m. local time.

Some 49 aircraft were diverted over the course of Friday, Curran said.

That included some that were already in the air when the hazard alert was issued, but were flights later in the day that adjusted their route to avoid the airspace.

Flight plans continued to divert throughout the weekend as a matter of precaution, he added.

The incident sparked diplomatic tensions over the weekend.

A spokesperson for Australia's defence minister, Richard Marles, told Guardian Australia: "The Australian Government has raised its concern with the lack of notice on the live fire activity from the Chinese Government, including through appropriate channels in Canberra and Beijing."

Wu Qian, a spokesperson for China's Ministry of National Defense, said in a statement that the drill would not impact aviation safety.

He added that it took place in international waters and safety notices were issued in advance.

"Australia has unjustly criticized China and deliberately exaggerated the issue," Wu said.

Reuters reported that New Zealand Prime Minister Christopher Luxon said the live-fire exercise complied with international law, adding: "The issue for us is … we'd appreciate a little bit more advance notice, particularly on what is a busy air route."

Australia's Department of Defence said it was continuing to monitor Task Group 107 as it re-entered Australia's exclusive economic zone early on Tuesday.

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DOGE's latest request came with plenty of confusion

The Capitol building
 

drnadig/Getty Images

Good morning! Fyre Festival is back, and it's officially got a date and location. The sequel to the infamous festival will occur from May 30 to June 2 in Isla Mujeres, Mexico. Additional details are scant, but I'm sure that's definitely not a red flag.

In today's big story, the debate continues over how best to respond to DOGE's "What did you do last week?" email. (Got an opinion? We want to hear from you.)

What's on deck

Markets: Jamie Dimon's sorry about cursing, but he still wants you back in the office.

Tech: AI could spell trouble for some software engineers, but it's far from a death knell for the entire profession.

Business: For these companies, layoffs are never an option.

But first, singing for my supper.


If this was forwarded to you, sign up here.


The big story

Dealing with DOGE

Elon Musk standing

Kenny Holston/The New York Times

From "Should they stay or should they go?" to "Should they send or just no-show?"

A few weeks after considering buyout offers, federal workers faced another dilemma: Responding to Elon Musk's "What did you do last week?" email.

The message, which asked federal workers to reply with five accomplishments from the previous week, left Washington in chaos.

Agencies differed on their recommendations to employees before the deadline, which was yesterday at 11:59 p.m. The deadline may have passed — but conflicting guidance persists.

The Social Security Administration initially told workers it was "an opportunity to highlight the important work you do." Although it later clarified that responses were voluntary.

The Department of Defense was less welcoming. The Pentagon publicly told its employees to "pause any response" to the email, adding that it "is responsible for reviewing the performance of its personnel."

Of course, it wouldn't be a DOGE mandate without getting the lawyers involved.

All of that begs the question: What would YOU do?

Business Insider's Katie Notopoulos, who wrote about how people might choose to respond to the email, wants to hear from you. She created a nifty form for you to share how you might respond.

A photo collage of a hand holding a DOGE Membership Card
President Donald Trump's political operation is selling DOGE merchandise, including some that bears Elon Musk.

loco75/Getty, Alan Schein Photography/Getty, Tyler Le/BI

Interest in DOGE, for better or worse, doesn't seem to be waning.

President Donald Trump's political operation is actually selling DOGE membership cards. For only a $47 donation, you can be the proud owner of a black metal card that says "Trump DOGE member." There are also t-shirts for $40 or $28.

Jamie Dimon is hopeful DOGE will be successful. "More effective government — more efficient government — isn't bad. It's actually a good thing," the JPMorgan CEO said in a recent interview.

Meanwhile, Rep. Rich McCormick said he's worried DOGE might be moving too quickly after getting an earful from his constituents at a recent town hall. The Georgia Republican said he's "not against anything he's doing," but added that he's "concerned that maybe we're moving a little bit too fast."

And then sometimes things are just getting plain weird. Some Department of Housing and Urban Development employees had a brutal start to their day on Monday. TVs in the office were showing an AI-generated video of President Trump sucking Musk's toes underneath a text that read, "LONG LIVE THE REAL KING."


News brief


3 things in markets

Man in a crop field

Jim Young/Reuters

1. YOLO traders can now literally bet the farm. The CME Group debuted a suite of agricultural "micro" contracts one-tenth the size of corn, wheat, and soybean futures. The move is part of CME's larger plan to pull retail investors into a market largely dominated by institutional players. On top of offering more opportunities to a wider part of the market, these bite-size options can also help smaller farmers.

2. The markets are about to feel the burn of Trump's policies, Steve Cohen says. The billionaire Point72 founder warned that slowing immigration, tariffs, and cuts to government spending could slow economic growth and create a "significant correction." For investors, the best may be behind them.

3. Jamie Dimon is sorry … but not about criticizing WFH. The JPMorgan CEO apologized for cursing during a fiery rant he made against remote work at an internal town hall meeting that was leaked. But he didn't back down from his main point about the importance of in-office attendance: "I'm not against work from home. I'm against where it doesn't work."


3 things in tech

Photo illustration of a Giant robot head in the dirt and a figure walking up to it

ThomasVogel/Getty, Lasha Kilasonia/Getty, AtlasStudio/Getty, v_zaitsev/Getty, Tyler Le/BI

1. The AI coding apocalypse. Generative AI is beginning to shake up the engineering profession and entry-level coders could pay the price. The recent changes have software engineers worried they're coding themselves into obsolescence. But industry experts say that's unlikely to happen anytime soon. Plus, there's more to the job than just writing code — and AI has yet to catch up.

2. Donald Trump doesn't want anyone regulating Big Tech but himself. Last week, the president seemed to issue conflicting messages. On the one hand, he criticized European regulators for being too harsh on US tech companies. On the other hand, the Trump administration said it would regulate American tech companies because they have "too much power." BI's Peter Kafka breaks down what it all means.

3. Elon Musk isn't the only one who hates OpenAI's for-profit plan. Sam Altman is trying to transform OpenAI from a non-profit into a more conventional business, but the process is complicated thanks to its complex corporate structure. Musk, an OpenAI cofounder who split from Altman, has vocally opposed OpenAI's plan. He's not alone, with a growing chorus of entrepreneurs, companies, and charities saying it could be a grave mistake for the AI leader.


3 things in business

Collage showing workers' fears of recession, layoffs

Getty Images; Jenny Chang-Rodriguez/BI

1. POV: Your company has never conducted layoffs. Companies laying off their employees — even outside a recession — have become commonplace in the professional world. But some purposefully refrain from making cuts. Not only is the no-layoff approach good for employees, but the CEOs of these companies said they think it's good for business, too.

2. MrBeast's secrets to success. The YouTuber knows the negativity he receives — from viewers and former employees — is part of the job. But in a recent interview on "The Diary of a CEO" podcast, MrBeast said it's helped him cultivate a stronger sense of self. He shared some key traits to his success, like his propensity for risk and what he looks for when hiring.

3. AT&T and Verizon's rivalry takes a modern twist. While AT&T navigates a rocky return to office, Verizon is seemingly looking to capitalize on its rivals' employees who aren't as keen on the mandate. In a recruiting email obtained by BI, Verizon's talent team encouraged AT&T workers to check out the company's hybrid and remote job opportunities. The outreach highlights how RTO mandates have become a sticking point for workers recently.


In other news


What's happening today

  • Apple shareholders vote on whether to abolish DEI program.

The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Grace Lett, editor, in Chicago. Ella Hopkins, associate editor, in London. Hallam Bullock, senior editor, in London. Amanda Yen, associate editor, in New York. Elizabeth Casolo, fellow, in Chicago.

Read the original article on Business Insider

Tesla rolls out self-driving tech in China after BYD offers it for free

Illustration of Fully autonomous driving (FSD) software in China, in Suqian, China, on April 28, 2024.
Tesla owners in China can use driver-assist features on urban roads.

CFOTO/Future Publishing via Getty Images

  • Tesla is rolling out self-driving features to some cars in China, per a software update log.
  • It's not being called Full Self-Driving and Tesla is not offering all the FSD features as in the US.
  • BYD is equipping nearly all its models with advanced self-driving tech at no extra cost.

Tesla has started rolling out driving-assistance features to some cars in China that are similar to the Full Self-Driving (FSD) system in the US, according to a software update log.

Tesla said the new features allow Tesla owners in China to use driver-assist features on controlled-access and city roads. These include guiding vehicles to exit ramps and intersections, recognizing traffic signals, making turns, and managing lane changes and speed adjustments.

It does not incorporate all of Tesla's FSD features, including autonomously navigating complex urban environments such as parking lots. Tesla is not branding it as Full Self-Driving.

"For some features, the time of implementation and results may vary based on the vehicle's model and configuration," the company said, adding that the range of models will be gradually expanded.

Bloomberg first reported Tesla's planned deployment of FSD features in China.

The move comes after BYD, Tesla's biggest rival in China, announced earlier this month that it would equip nearly all its models with advanced self-driving tech at no extra cost, and other rivals followed suit.

In contrast, Tesla owners in China have had to pay about $8,800 extra for self-driving features — a sum nearly as high as the cost of BYD's cheapest model.

BYD has racing ahead in China's fiercely competitive EV market. In January it sold sold nearly twice as many EVs as Tesla, with the US carmaker's sales down 11% compared with the same month in 2024.

BYD sold a record 66,000 vehicles outside China in January, indicating that a push to expand outside its home market is starting to pay off.

Last month, BYD overtook Toyota to become Singapore's best-selling car brand and also beat Tesla in the UK for the first time.

Other Chinese brands such as NIO, XPeng, MG, and ORA are also notching up higher sales of their affordable electric and hybrid vehicles outside China amid intense competition in the domestic market.

Read the original article on Business Insider

Home Depot beats on revenue, but says customers are still putting off big renovation projects

A Home Depot store.
Home Depot has beat Wall Street estimates, reporting revenue of $39.7 billion in its fourth quarter.

Justin Sullivan via Getty Images

  • Home Depot beat Wall Street revenue forecasts for the fourth quarter of 2024.
  • The retailer said, however, that customers are still putting off major renovation projects.
  • That's due to higher interest rates in recent years, its CEO and CFO said.

Home Depot beat Wall Street estimates in the fourth quarter of 2024, but said that customers were still putting off bigger home improvement projects amid higher interest rates.

Revenue climbed 14% compared to the same period in 2023. On a comparable sales basis, a metric that strips out new store openings and other one-off events, revenue was up by 0.8% globally and 1.3% in the US.

The Atlanta-headquartered firm reported revenue of $39.7 billion for the fourth quarter of 2024. Analysts had forecast revenue of $39.2 billion.

CEO Ted Decker put the company's better-than-expected revenue down to "greater engagement" in home improvement spending. However, he noted that Home Depot was seeing "ongoing pressure" on business related to larger-scale home renovations.

"A higher interest rate environment" had "impacted home improvement demand," Decker added.

In an interview with CNBC, CFO Richard McPhail said the company expects demand to return as higher rates become the "new normal."

"Home improvement always persists, and so the question, I think, will be around the mindset of whether long-term rates have gotten to a new normal," McPhail said.

The Federal Reserve's key interest rate, which sets a general baseline for all US interest rates, reached 5.5% between July 2023 and August 2024. Though it has been cut to 4.5% in recent months, it remains elevated compared to the near-zero rates seen in the US since the 2008 financial crisis.

While Home Depot reported marginally better-than-expected revenues, its 2025 forecasts fell short of investor expectations. The company said it expected sales growth of 2.8% and comparable sales growth of 1%, compared to analyst forecasts of 3.3% and 1.9% growth, respectively.

Shares dropped in premarket trading on lower-than-expected growth forecasts. They fell as much as 3.8% but recovered a little, and as of around 7:30 a.m. ET, they were set to open down around 0.6%.

Home Depot said it expects an operating margin of roughly 33% in 2025. The home improvement retailer also announced plans to open 13 new stores.

Read the original article on Business Insider

Tesla sales almost halved in Europe last month and were surpassed by a Chinese rival

Tesla Berlin factory
Tesla's German factory is on the outskirts of Berlin.

Sean Gallup/Getty Images

  • Tesla's European sales plunged in January, falling 45% compared with the same month in 2024.
  • The decline came despite a rise in EV sales in Europe, with Tesla falling behind China's SAIC Motor.
  • Elon Musk has waded into European politics in recent months, backing far right-wing German party AfD.

Tesla sales in Europe plunged in January, falling 45% compared with the same month last year, while overall sales of electric vehicles increased.

Elon Musk's automaker sold 9,945 vehicles last month in the European Union and UK, Iceland, Liechtenstein, Norway, and Switzerland, figures from European Automotive Manufacturers' Association showed. There were 18,161 sales in January 2024.

In December Tesla sold 44,697 vehicles across the same markets.

Tesla had a 1% market share in January, down from 1.8% in the same month last year.

That decline put it behind China's SAIC Motor, whose sales grew 37% to nearly 17,000 vehicles in January under brands including MG. The company had a 2.3% market share, up from 1.7%. It sells petrol and hybrid cars as well as EVs.

Chinese EV giant BYD also outsold Tesla in the UK for the first time in January, according to separate industry data, as China's EV makers continue to put Musk's company under pressure.

Tesla, which recorded its first annual fall in sales last year, is changing over assembly lines at its factory near Berlin as it prepares to start building the revamped Model Y this year.

Overall sales of battery electric vehicles jumped 34% to 124,341 in Europe last month, giving the category a 15% market share, up from 10.9% in January 2024.

Tesla's declines follow Musk's decision to wade into European politics in recent months, and he endorsed Germany's far-right AfD party ahead of last Sunday's elections.

The AfD won the second-highest share in the election, but seems unlikely to form part of the next government.

The billionaire spoke virtually at campaign events for the anti-immigrant and anti-European Union party. AfD leader Alice Weidel said Musk called to congratulate her after the party's historic election performance.

Musk's involvement in European politics has sparked public backlash, protests, and isolated acts of vandalism.

Last month, activists projected an image of a controversial gesture the Tesla CEO made at an event marking President Donald Trump's inauguration, which some interpreted as a fascist salute, onto the company's Berlin factory. A Tesla showroom in the Netherlands was also vandalized with spray-painted swastikas, Politico reported.

Tesla did not immediately respond to a request for comment.

Read the original article on Business Insider

Mining the moon for minerals could be worth billions, but astronomers warn it's bad news for science

The International Space Station (ISS) is photographed with the full moon in the background from Cihanbeyli district of Konya, Turkiye on January 24, 2024.
Mining the moon could be a huge money-making industry in the future.

Yunus Turkyilmaz/Anadolu via Getty Images

  • Moon mining could become a multibillion-dollar industry.
  • The moon holds resources like rare earth elements, water ice, and helium-3.
  • But astronomists say large-scale lunar mining could be bad news for scientific research.

Mining the moon for water, helium-3, and rare earth elements could become a multibillion-dollar industry in the near future, but astronomers warn it risks coming at the expense of scientific discovery.

The NASA-sponsored Jet Propulsion Laboratory estimates that the moon holds untapped resources worth hundreds of billions of dollars.

These include water ice, which could support lunar habitation or be converted into rocket fuel, and rare earth elements, which are a key component in modern electronics.

Perhaps the most lucrative lunar prospect is helium-3, a non-radioactive isotope that holds the potential to be used for nuclear fission.

Helium-3 traded for about $2,500 per liter in 2024, according to the Edelgas Group.

"That's a huge market, in principle, and something is coming along very fast," Martin Elvis, a senior astrophysicist at the Smithsonian Astrophysical Observatory, told Business Insider.

He also said that lunar law is "very much" like the Wild West, where a "bad incentive" now exists that encourages those who reach mining sites first to "exploit" them quickly before anyone can catch up.

Resource-rich, scientifically valuable

NASA, China, and several private companies aim to mine the moon within the next decade. However, astronomers warn that large-scale operations there could make studying the universe more challenging.

The moon has scientifically significant sites that could also be rich in lunar resources, creating a potential clash between money-making ventures and scientific research.

These areas include the far side of the moon, a radio-quiet environment ideal for studying the cosmic Dark Ages, the time before there were stars and galaxies.

Elvis said the moon's permanently shadowed regions near its poles are also "special places for astronomy." But they're believed to be rich in water ice — crucial for future space exploration — once again making them highly valuable for resource extraction.

Ongoing human activities, such as water extraction or deploying rovers for mineral mining, could introduce vibrations that disrupt delicate lunar studies, Elvis said.

"Mining for water is probably the worst," he added.

A loose legal framework

While legal frameworks exist — such as the Artemis Accords, a non-binding set of principles established in 2020 and signed by over 50 countries — Robert Massey, deputy executive director of the Royal Astronomical Society, told BI these agreements come with their own challenges.

One of the details of the Artemis Accords was actually explicitly permitting space mining, provided it complies with the Outer Space Treaty of 1967 and is done in a "safe and sustainable" way, he said, "effectively allowing people to set up camps in different places on the moon to extract resources."

According to Elvis, there is a relatively brief window of time to "inject the need for science" into the lunar mining debate. One suggestion he had was introducing protected planetary parks on the moon's surface.

Massey, meanwhile, stressed that any future regulations should emphasize astronomy's value and better protect scientific research, rather than focusing solely on the financial prospects.

"There should be more stakeholders than just the wealthy and companies that want to do this," he said, adding: "The stakeholders ought to include all of us — just as all of us have a stake in terrestrial environments."

Read the original article on Business Insider

Entry-level job openings are shrinking. That's not just a problem for Gen Z.

A manager training a young Gen Z employee
A lot of entry-level jobs aren't entry-level anymore.

Kindamorphic/Getty Images

  • Some Gen Z workers are finding it hard to get into the workforce due to the demands of "entry-level" jobs.
  • Leaders should value Gen Z's creativity and entrepreneurialism, not base decisions on "young-ism."
  • Zoomers can push back against stereotypes by going into the office and listening to older colleagues.

Plenty of entry-level jobs are no longer entry-level.

Mona Mourshed, the CEO of the employment nonprofit Generation, said many employers are now looking for two to three years of work experience for such roles.

"Job vacancies are down for entry-level roles, and that's true across the world," she told Business Insider. "Then, on top of it, to get those job vacancies, hiring requirements have gone up."

Labor market commentators previously told BI there's a surplus of available workers, and this is only getting more true as highly skilled employees are being laid off from the likes of Meta, Google — and the federal government.

The "unbossing" of the workplace is also likely a factor, with millennial middle managers being squeezed out in the "Great Flattening" and wading into the hiring pool. Without these people in companies and mentoring junior employees, more experience is necessary for new hires to thrive.

The group most likely to be affected is Gen Z — the youngest cohort of workers, which is also set to make up 30% of the workforce by 2030.

Making it harder for young workers to find jobs could be short-sighted. "They tend to be entrepreneurial in spirit, they collaborate with their peers, and they embrace diversity," said Stephanie Chung, JetSuit's former president and the author of "Ally Leadership: How to Lead People Who Are Not Like You."

"The older generations need to come to grips that there are many ways to achieve the goal and that their way of working is one way," she told BI. "It's not the only way. "

Mourshed said most entry-level roles are not what they used to be: "When you went through a training, or you have a degree or a certificate, and you're seeking to get your first work experience — that's gone."

'Young-ism' on the rise

There are many influences at play, including negative stereotypes about Gen Z's work ethic and the balance tipping in favor of employers, making room for experienced talent over "underperformers."

Jennifer Moss, a workplace culture strategist and author of "WHY ARE WE HERE?: Creating a Work Culture Everyone Wants," told BI that "young-ism" is on the rise.

Gen Zers are sometimes labeled difficult, demanding, and even weird in interviews. Many are fed up with work and don't want to climb the corporate ladder, thinking the juice isn't worth the squeeze.

Some attribute this to the pandemic and being stuck at home in some of their most formative years. Moss thinks Gen Zers actually became more ambitious after lockdowns and now seek lives with purpose.

"This can be a great driver of engagement and lots of really positive business outcomes," she said.

Chung said employees hiring for entry-level roles should consider Gen Z's positives, such as their ability to think outside the box, courage to take calculated risks, and that they are "super collaborators."

"These folks collaborate on everything from school projects, to slaying dragons while immersed in a fictitious game," she said. "Gen Z sees collaborating as a way of life — they don't know anything different."

Leaders create a company's culture, so they need to address workplace disengagement, said Leena Rinne, a VP at online learning platform Skillsoft.

"Feeling that Gen Z doesn't have a work ethic, that they're entitled, that they lack motivation — those can be addressed through leadership," she told BI. "If we believe those are learnable skills, then as an organization, as leaders, we should be investing in Gen Z to actually be able to do it."

Forging connections

Gen Zers can fight back against negative stereotypes, by realizing that technology cannot replace experience, Chung said.

Older generations have significant knowledge "that doesn't always get captured by computers," she said.

Going to the office more often is another good idea, in Chung's view, given the opportunities for forging connections and ad-hoc learning.

"Sometimes simply being present can lead to impromptu conversations that may enhance your thinking or change the trajectory of your career," she said.

Chung thinks workers should ask what they can gain from interacting with those outside their cohort. "Everyone can learn something from anyone if they're willing to try. All generations add value to a company — how do we both win?"

Read the original article on Business Insider

Delta passengers took a 10-minute flight to nowhere after a pilot reported smoke in the cabin

Delta Air Lines Boeing 717-200 airplane as seen on the final approach landing at New York JFK John F. Kennedy International Airport, NYC, USA.
A Delta Air Lines Boeing 717 like the one involved in the incident in Atlanta.

Nicolas Economou/NurPhoto via Getty Images

  • A Delta flight made an emergency landing just 10 minutes after takeoff.
  • In air traffic control audio, one of the flight's pilots can be heard saying there is smoke in the cabin.
  • Footage and images shared on social media showed passengers evacuating onto the tarmac.

A Delta Air Lines flight was evacuated after the pilot reported smoke in the cabin on Monday morning.

The Boeing 717 was set to fly from Atlanta's Hartsfield-Jackson International Airport to Columbia, South Carolina, operating as Flight 876.

But data from Flightradar24 shows it started to turn back around five minutes after taking off from the world's busiest airport. In total, it was in the air for just over 10 minutes.

In communications published by LiveATC.net, one of the pilots can be heard declaring an emergency after ascending to 3,000 feet.

"Got smoke in the cabin and need to plan a return back," he says. "Have the fire trucks roll for us, please."

He added that there were 99 people on board.

Images shared on social media appear to show passengers evacuating after landing safely, with people standing on the wings and a slide deployed from the 717's tail.

The Federal Aviation Administration said the plane returned safely "after the crew reported possible smoke in the flight deck."

It added that the FAA will investigate the incident.

"The flight crew followed procedures to return to Atlanta when a haze inside the aircraft was observed after departure," Delta said in a statement shared with a number of media outlets.

"Nothing is more important than the safety of our customers and people, and we apologize to our customers for the experience," the airline said.

Delta did not immediately respond to a request for comment from Business Insider.

Read the original article on Business Insider

Verizon to rival AT&T employees: Come work here if you don't like 5 days in office

People walking by a Verizon location
A memo from Verizon's talent team refers to "changing RTO policies across the industry" and invites recipients to apply for hybrid and remote roles.

Kena Betancur/VIEWpress/Getty Images

  • Verizon appears to be looking to capitalize on its rival AT&T's full-time RTO mandate.
  • In a recruiting email, Verizon mentioned remote and hybrid openings amid "changing RTO policies."
  • AT&T told BI that its workers "always have a choice" about the company they work for.

The rivalry between two of telecom's biggest players has taken a decidedly modern twist.

Seemingly looking to capitalize on AT&T's full-time return-to-office mandate, Verizon reached out to AT&T employees who may not be keen on working five days a week in the office.

In an email sent to multiple AT&T employees and obtained by Business Insider, Verizon's talent team encouraged recipients to explore the company's hybrid and remote job opportunities.

"Following the news of changing RTO policies across the industry, we're reaching out to share helpful resources and potential hybrid/remote job opportunities across Verizon," the email said.

"If you have been personally affected by organizational policy changes or know anyone who has, we're looking to add top talent to the V Team," the email continued. Verizon declined to comment.

While it's common for companies to recruit from their competitors, Verizon's outreach highlights how five-day office mandates have become a sticking point for some workers in recent months.

AT&T told BI that its workers "always have a choice to pick the type of company and work environment they wish to be part of."

"We desire individuals who wish to work in a dynamic and challenging team environment with strong relationships and collaboration fostered by in-office constructs," AT&T added.

AT&T has had to navigate a rocky return to office this year, with some employees describing to BI a lack of desk space, parking shortages, and shifting guidance about the policy.

On Monday afternoon, Verizon's job-listings website showed openings for more than 1,200 roles across the US, 10 of which were remote. Listings for several full-time positions said they required at least eight days in the office a month, as determined by a manager.

The Verizon email also referred to the company's support of DEI at a time when other large employers are backing away from DEI policies.

"If you're looking for a culture of learning that fosters diversity, equity, and inclusion with room to grow, our V Team may be the place for you," the email said.

The email said Verizon job perks include up to $8,000 of annual tuition assistance, up to five weeks of paid time off, paid parental leave, and medical, dental, and vision coverage.

While AT&T traces its origins to 1885, Verizon was formed in 2000 when one of the so-called Baby Bells — spun off from AT&T in the 1980s — merged with GTE.

More recently, the two have been in a race to build out the nation's fiber optic network and extend 5G and satellite coverage.

Though AT&T is now based in Dallas, its former New Jersey headquarters is a major corporate campus for Verizon — not to be confused with Bell Labs in Holmdel, which features in Apple TV's "Severance."

If you are an AT&T worker who wants to share your perspective, please contact Dominick via email or text/call/Signal at 646.768.4750. Responses will be kept confidential, and Business Insider strongly recommends using a personal email and a nonwork device when reaching out.

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I booked 2 overnight Amtrak rides in roomettes 4 years apart. One difference made the second ride far more relaxing.

A composite image of the author sitting in a roomette seat and an empty seat in an upgraded roomette on an Amtrak train
The reporter slept in roomettes on Amtrak Viewliner and Superliner trains.

Joey Hadden/Business Insider

  • For my first overnight Amtrak ride in 2021, I booked a roomette on a Viewliner train.
  • Then, in 2025, I booked a roomette on a newly upgraded Superliner train.
  • The rooms had similar layouts, but modern upgrades made the second ride much cozier.

I'll never forget my first overnight train trip in October 2021.

I took an Amtrak Viewliner train from my home in New York City to Miami and spent the 30-hour ride in a roomette — a 20-square-foot private cabin — for $500.

The author takes a selfie as she arrives in Miami
The reporter's overnight train arrives in Miami.

Joey Hadden/Business Insider

After spending the next three years sampling sleeper trains in Europe, I took another long-haul Amtrak journey from Denver to Salt Lake City in January. This ride was on a Superliner train, and it was only 15 hours.

I booked the same accommodation — a roomette for $400 — which had the same basic layout with a couple of differences.

Overall, the second roomette had modern updates, making my train ride more comfortable.

Amtrak sleeper trains from east to west

A parked double-decker Amtrak train on a platform with signs indicating each car number
An Amtrak Superliner in Denver.

Joey Hadden/Business Insider

Amtrak's Viewliner fleet takes overnight riders through the eastern and southern US, and the train line's Superliner fleet carries passengers west of Chicago and New Orleans.

The main difference between the two fleets is size. The Viewliner is a one-story train, while the Superliner is two stories and includes an additional communal car on the top floor for sightseeing.

A narrow corridor on a train with windows on the right and cabins on the left
The second story of an Amtrak Superliner.

Joey Hadden/Business Insider

Amtrak is updating the roughly 30-to-50-year-old Superliner cars, and about 76% of the fleet has already been refreshed, including the train I took, Amtrak spokesman Marc Magliari told Business Insider.

The Viewliners are a bit newer than the Superliner cars — the first Viewliner train was delivered in the late '90s, according to Magliari. Still, he said many of the one-story trains would also get an interior update in 2026.

Viewliner vs. Superliner roomettes

A view of an empty roomette with blue seating and curtains on an Amtrak overnight train
A peek inside a roomette on a Viewliner train.

Joey Hadden/Business Insider

Before we get into the upgrades, there is a notable difference between the roomettes on these two trains.

Both roomettes sleep up to two people, with two chairs forming a lower bunk and another pulling down from the ceiling. They both also have mirrors, small closets, and pullout tables.

Side-by-side photos show the toilet seat opened and closed inside the Amtrak roomette.
The toilet and sink inside the Viewliner roomette.

Joey Hadden/Business Insider

Some Viewliner roomettes also squeeze in a toilet, and they all include a sink, so travelers don't have to use the shared bathrooms in the car.

The Superliner roomettes don't have plumbing, so guests must use the shared bathrooms.

An aerial view of a train bathroom
A shared bathroom in the Superliner sleeping car.

Joey Hadden/Business Insider

Fresh seat cushions

The most important upgrade to me was the seats.

When I stepped inside the Superliner roomette, I immediately noticed the seats looked like they'd never been used.

I'm sure that's not true, but I didn't find one sign of wear or crust of dirt on either seat. Sitting in one for the first time felt like sampling a recliner at a furniture store.

A white pillow sites on a gray train seat with a blue headrest inside an Amtrak roomette
The reporter's seat in the Superliner roomette.

Joey Hadden/Business Insider

Magliari told BI that the old blue cloth seats had been replaced with soft vinyl.

"The seats have the same frame, but the cushions are new. And there's more lumbar support in this current seat cushion design than the old seat cushion design," he said. "If you see gray, vinyl seating, then you know that you are in a fresh room."

A comfy seat makes a cozy bed

My upper bunk on the Viewliner felt like a cot, and my lower bunk on the Superliner felt more like a mattress.

The author lays in the train bed looking out the window on the left side
The reporter wakes up in the top bunk of her roomette on the Viewliner train.

Joey Hadden/Business Insider

I selected the upper bunk in the Viewliner roomette because I'd never been on an overnight train before, and sleeping up top felt more adventurous.

It kind of was — but not in a good way. The suspended bunk shook throughout the night from the turbulence of the train. I couldn't find a comfortable position on the stiff mattress and tossed and turned through the night.

I haven't slept on a train's top bunk since, but being on the ground wasn't the only thing that made the Superliner bunk feel more like a bed. The reclined seat cushions had a bit more give to them, and the soft vinyl felt smoother on my skin.

A composite image of two train seats converted into a bed with a blue blanket
The reporter's lower bunk on the Amtrak Superliner.

Joey Hadden/Business Insider

Seeing the difference in comfort after four years got me stoked about the future of overnight Amtrak travel.

In the future, you'll catch me on an upgraded Viewliner.

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Ukraine says it's taken the top spot in the race to make combat drones

A Ukrainian soldier holding a drone in Donetsk Oblast, Ukraine, on February 19, 2025.
A Ukrainian soldier with a drone in Donetsk Oblast on February 19, 2025.

Wolfgang Schwan/Anadolu via Getty Images

  • Ukraine has become the largest producer of tactical and strategic drones, its defense minister said.
  • Ukraine has ramped up its drone production since the start of Russia's full-scale invasion in 2022.
  • In total, Ukraine delivered over 1.3 million drones to soldiers in 2024, its commander in chief said.

Ukraine has become the world's largest producer of key military-use drones, the country's defense minister said.

"We've become the biggest drone manufacturer in the world, drones of tactical and strategic level," Rustem Umerov said during a Sunday press conference at Ukraine's "Year 2025" forum.

Tactical drones support smaller-scale battlefield actions, often at close ranges, by gathering intelligence and supporting strikes, either as the munition or by providing targeting data.

Strategic drones, meanwhile, are often higher-end, high-altitude systems with the endurance to advance operations against higher-priority targets.

Speaking at the same press conference, Oleksandr Syrskyi, Ukraine's commander in chief, said the country delivered over 1.3 million drones to front-line soldiers in 2024. The general added that its long-range drones can strike targets up to 1,700 kilometers inside Russia.

At a separate press conference on Sunday, Ukrainian President Volodymyr Zelenskyy said his country produced 2.2 million drones in total in 2024 and planned to ramp up production further in 2025.

Ukraine's defense ministry didn't respond to a Business Insider request for comment.

Up-to-date and comprehensive data on various countries' respective drone production is scarce, making direct comparisons difficult.

June 2024 data from Statista Market Insights, a data analysis service on market trends, said China was set to be the world's largest overall drone manufacturer in 2024 and was on track to produce 2.9 million drones. However, the data does not include drones for military purposes, though off-the-shelf drones for civilian use have been heavily repurposed for military use in Ukraine and further afield.

In September, Russian President Vladimir Putin said Russia was ramping up its own drone production to nearly 1.4 million in 2024, a tenfold increase from the previous year.

Drones are increasingly being used in conflicts around the world for intelligence and reconnaissance, bombing missions, precision strikes, and other military purposes by both state-level and non-state actors.

This has led to an increased demand for counter-drone capabilities.

In December, the Pentagon released a new counter-drone strategy aimed at coordinating how different branches of the US military are responding to the threat of drones and making "countering unmanned systems a key element of our thinking."

Drones have been a hallmark of the war in Ukraine, with both sides using the evolving technology to devastating effect.

Even so, Ukrainian tactical drones face significant challenges, according to a February report by the UK's Royal United Services Institute, with a 60-80% failure rate in hitting targets "depending on the part of the front and the skill of the operators."

Despite this, it said that they still account for 60 to 70% of damaged and destroyed Russian military systems.

In an October speech to executives from dozens of foreign arms manufacturers, Zelenskyy said Ukraine was capable of producing 4 million drones a year, up from the one million he predicted in December 2023.

Kyiv has tried to smooth the process of drone acquisitions for its troops.

Last week, Umerov said Ukraine's defense ministry was launching a new drone supply model to facilitate a "fast and uninterrupted supply of the best UAVs for our soldiers," and to provide its armed forces with an additional $60 million a month to purchase drones.

Ukraine's growing defense industry has led some to believe that drones, among other military capabilities, could play an important role in Ukraine's postwar economic recovery.

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I lived with my parents, wife, and our kids for many years. Multigenerational living brought us together, but there were also challenges.

Multigenerational family sitting outside on porch eating at picnic table.
Shawn Robertson (not pictured) lived with three generations of his family for many years.

skynesher/Getty Images

  • Shawn Robertson's parents lived with him, his wife, and their kids for many years.
  • He says there were plenty of benefits to living together, though there were challenges, too.
  • There wasn't much privacy, but his parents got to spend time with their grandkids.

This as-told-to essay is based on a conversation with Shawn Robertson, a 55-year-old from Tsawwassen, British Columbia. It has been edited for length and clarity.

When my folks were still alive, they lived with us for many years. Multigenerational living had many perks, but it also had challenges.

I grew up in Tsawwassen, British Columbia, and lived in the same house my entire life. Around the time my wife Cori and I got engaged, both of my parents started experiencing health issues.

They told us they would have to sell the house and move into a graduated care facility for older people, but Cori and I agreed they should stay in the house for as long as possible. We believed it would be better for them health-wise. We also knew that if we didn't stay close to them when we started having kids, they wouldn't see their grandkids very often, as we'd likely end up settling in another part of Canada.

So right after we got married, Cori moved in, too, and we started taking care of Mom and Dad. Our house is a double-story building with five bedrooms and a den, so there was plenty of room for all of us.

There were plenty of benefits to living with my mom and dad

Mom and Dad shifted from the upstairs to the downstairs. It was easier for them not to have to walk up and down the stairs to get to their bedroom. Over the years, multigenerational living has had many positive aspects. When we welcomed our three sons and daughter, it meant that they spent plenty of quality time with our kids.

My folks were homebodies, so they didn't mind watching our kids or our pets. If we were running down to our trailer at Mt Baker and we asked them to watch the dogs for the weekend, it was never a problem. If we wanted to go out for dinner and leave the four kids with them, they never once said no.

I know some grandparents feel like they're taken advantage of in that regard, but my parents never felt that way. Their philosophy was the more time they had with the grandkids, the better. The kids kept them feeling young for as long as possible. Another benefit was that my parents never felt lonely.

My dad died in 2004 when the kids were still quite young, but my mom was a big part of their childhood. She was always present, and being right downstairs, my kids could spend time with her whenever they wanted. I think some of their fondest memories were of watching dog shows together and having tea with her, or playing outside while she watched on.

Some aspects of our situation were challenging, too

There were some challenges to multigenerational living, too. My parents never meddled in our affairs, but they did know all of our business as the house is very open. On occasion, they would let their opinions be known, even when they weren't asked for.

As the kids grew older and became teenagers, the lack of boundaries became more challenging. Sometimes, they'd be rushing in the morning to get to school, and Mom would ask them for help with something. They wouldn't want to tell her no, and it usually wasn't anything too big, but when you're on a time crunch and you're a teenager, everything seems like a hassle.

There were also budgetary impacts associated with multi-generational living. We bought food for my parents and never asked to be reimbursed. I also did renovations on the house. I figure we probably incurred about $75,000 in personal debt over the years.

In 2012, Mom slid off the side of the bed and was taken to hospital. She was diagnosed with double pneumonia and wasn't supposed to last the night, but ended up living for another three years.

That was the beginning of the end, though, and her health continued to decline. When we could no longer care for her, we decided it would be best for her to live in a care facility, where she lived for three years before she died in 2015.

Cori and I have always said given our time again, we'd make the same choice to live with my mom and dad. The kids had a better relationship with my folks as a result, and the benefits definitely outweighed the negatives in my mind.

But my advice to others who want to try multigenerational living is to have separate accommodation on-site, like a granny flat, with its own entrance. The lack of privacy can strain even the best of families. I'd also recommend both parties set some ground rooms from the outset.

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Archaeologists are finding mysterious ancient objects on Norway's melting glaciers. Take a look.

team of people in blue coats crouching on a rocky slope in the mountains packing up wooden artifacts with white packing paper and cardboard
Archaeologists are trekking into Norway's mountains for treasure troves of ancient artifacts.

Johan Wildhagen/Palookaville

  • Norway's melting glaciers are revealing objects from the Stone Age, Iron Age, Medieval, and Viking eras.
  • Some ancient artifacts are mysteries, but they still indicate trade routes through the mountains.
  • Here's what Norway's glacial archaeologists found in the meltiest part of last summer.

Mysterious and fascinating artifacts are surfacing on melting glaciers across the planet.

From ancient human remains to strange wooden tools and statues, these objects are drawing archaeologists into the high, frozen mountains each year.

Norway is at the forefront of this emerging field of research, called glacial archaeology. With about 4,500 artifacts discovered, the country claims more than half of the planet's glacial archaeology findings, according to Espen Finstad, who co-leads the Norwegian program, called Secrets of the Ice.

Archaeologists there are piecing together clues about ancient industries and trade routes across the glaciers.

They just had one of their best field seasons yet. Here's what they found.

People have trekked over Norway's glaciers for thousands of years to sell and buy goods.
white and black dog and six people dressed in warm mountain gear carrying packs and equipment hike across a snowy plain with mountain peaks in the distance
Espen Finstad leads a team of archaeologists on a three-hour hike to a dig site.

Andreas Christoffer Nilsson, secretsoftheice.com

Ancient hunting, travel, and trade routes crossed the mountains between the Norwegian coast and inland areas since the Stone Age.

"We are lucky that some of these trade routes have gone over ice," Finstad told Business Insider.

Objects that ancient travelers left behind were frozen into the ice for centuries — until recent decades.
wood sticks bent in an oval and bound with spokes of ropy material sits in the snow next to a ruler showing it's about 500 cm across
A 1700-year-old horse snowshoe was found on the ice at Lendbreen.

Glacier Archaeology Program

As humans have burned fossil fuels for energy, releasing heat-trapping gases into the atmosphere, global temperatures have been rising for decades. Glaciers everywhere are melting, releasing the ancient artifacts preserved inside them.

Some of these objects look familiar, like this mitten.
ancient muddy rough-fabric mitten held in the palm of someone's hand
An ancient mitten, which looks just like a mitten.

Johan Wildhagen/Palookaville

Others, like this whisk, are quite different from what we know today.
hand holding a long piece of wood with a sharp pointy end and four prongs at the top against a snowy background
Yes, the archaeologists believe this was a whisk.

Innlandet County Municipality, Secrets of the Ice

The Lendbreen ice patch is the most fruitful site the archaeologists visit.
vast patch of ice on a mountainside in black and white photo above a later color photo of the same ice patch about one-third smaller
The Lendbreen ice patch in 2006 (top) and 2018 (bottom).

Espen Finstad, secretsoftheice.com

"There are so many treasures in the ice there," Finstad said.

Lendbreen was a common travel route during the Viking and Medieval eras. The archaeologists go there almost every year.

In the summer of 2024, heavy melting meant lots of new discoveries.
dirty grey long patch of ice on a mountainside with a whiter strip of snowy ice below
The Lendbreen ice patch as it looked when the team arrived on September 3, 2024.

Espen Finstad, secretsoftheice.com

"The melting really came rapidly at the end of the season," Finstad said.

Finstad's team of about seven archaeologists visited nearly a dozen sites across the mountains to search for artifacts.
man wearing green jacket and mountaineering hat laying on his stomach in a field of rocks admiring and lightly touching his fingertips to a long thin wooden arrow shaft lain across the rocks against a background of snow and mountains
A team member admires a freeze-dried arrow shaft.

Glacier Archaeology Program, Innlandet County Council

At Lendbreen, they used pack horses to bring gear up to the site and set up their camp.
three stocky horses loaded up with gear and saddle bags with a person strapping something onto the packs on one horse's back in a rocky high mountain landscape
Packhorses help the archaeologists bring gear to their study site.

Innlandet County Municipality, Secrets of the Ice

They stayed there about nine days, Finstad said.

Their findings included "two of the best-preserved arrows we ever found," Finstad said.
ancient rusty arrow laying on frozen rocky landscape under a foggy sky
A 1300-year-old arrow as it was found lying on the ice at the Lendbreen ice patch, Innlandet County, Norway.

Espen Finstad, secretsoftheice.com

One of them was just lying on top of the ice, waiting to be found. Usually there's a little excavation involved, but the archaeologists simply picked this arrow up.

"It's very seldom to find them that well preserved on the ice. So it was kind of a gift. It was very beautiful," Finstad said.

Arrows are abundant in the glaciers because reindeer hunting was "almost like an industry" in the Iron and Medieval Ages, Finstad said.
a dozen reindeer run down a snowy slope in the mountains
Reindeer move to the ice and snow in summer to avoid botflies. This provided an opportunity for ancient hunters.

Glacier Archaeology Program, Innlandet County Council

People hunted for their own food, of course, but also to sell in a market.

Arrows can hold clues about past societies.
researcher in warm clothing holds up an ancient arrow and arrowhead on a rocky mountainside
A member of the Secrets of the Ice team holds an Iron Age arrow shaft and its arrowhead.

Espen Finstad, secretsoftheice.com

For example, some arrowheads found on the glaciers have tips made from river mussels that must have come from far away, cluing researchers in to just how far people were traveling and trading over the ages.

Some of the prehistoric arrows Finstad's team found last season were so well-preserved they still had fletching.
disheveled old feathers laid on a white surface beside the notched end of a stripped ancient wood arrow shaft
A 1500-year-old arrow found at the Storgrovbrean Ice Patch with preserved fletching.

Museum of Cultural History

Fletching is delicate and doesn't usually last thousands of years. These were rare findings.

Some items they find are just "strange," Finstad said.
hand holding a small long wooden object with long straight vertical grain. one end of the object is rounded and the other is jagged and uneven.
Archaeologists found this small wooden object on the Lendbreen pass. They don't know what it is.

Kathrine Stene, secretsoftheice.com

Small bits of wood, leather, and textile are often impossible to identify.

Finstad estimated they had found about 50 such mysterious, small objects at Lendbreen in 2024.
dark wet twisted hide cloth laying on rocks
An object of leather or hide with visible seams, possibly a shoe, found at Lendbreen.

Øystein Rønning Andersen, secretsoftheice.com

"It's all kind of small things, daily life things from the Viking Age or older, which you don't find in other archaeology contexts at least in Norway, because it's gone. It degrades," Finstad said.

Heavy snow cut off the archaeologists' efforts — but now they know where to look this summer.
rusty orange-speckled rough horseshow fragment curved in a person's hands above a pile of rocks
A medieval horseshoe found on the Lendbreen ice patch.

May-Tove Smiseth, secretsoftheice.com

"We are excited to go back," Finstad said.

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Steve Jobs gave Jony Ive an 'impossible task' the first time they met. It saved Apple from bankruptcy.

Steve Jobs in front of display of iMac computers
Steve Jobs asked Jony Ive to help save Apple the first day they met.

John G. Mabanglo/AFP via Getty Images

  • Steve Jobs tasked Jony Ive with designing a new computer to save Apple.
  • Apple was struggling financially in 1997 and needed a hit product to regain profitability.
  • The colorful iMac's design helped Apple sell 800,000 units in 1999.

After Steve Jobs returned to Apple in 1997, he looked to designer Jony Ive to help save it from going under.

The first time they met, the late cofounder asked Ive to create a network computer with internet connectivity "literally days" before the company was set to go bankrupt, Ive said on BBC's "Desert Island Discs" podcast.

At the time, Apple was struggling — it took a $150 million investment from rival Microsoft to help the company become profitable again. Apple needed a hit product, and Jobs enlisted a young Ive for the "impossible task." It was the world's first glimpse into Ive's vision for tech design.

"We started work from the first day that we met on what became the iMac," Ive said.

Personal computers didn't yet have a role in most people's lives back then, and many were intimidated by them, he said. Their mission, to focus on making a product "for people," became the philosophy that gave Apple an edge over competitors.

customers in front of iMac computers
The colorful iMacs were designed to make PCs more accessible to consumers.

YOSHIKAZU TSUNO/AFP via Getty Images

Ive put thought into each detail of the colorful lineup of PCs to make it more approachable for consumers. The handle, for example, was an intentional design choice to give the iMac a recognizable characteristic for those unfamiliar with the power of computing.

"It references immediately and unambiguously your hand, and you understand, therefore, something about this object," Ive said.

The iMac's appearance, like the handle and translucent colors, were better talking points than gigahertz and hard drive capacity, Ive said. The candy-colored PCs were the home run Apple needed. It sold 800,000 iMacs in the five months of its launch in 1999.

"It felt alive; it didn't static; it didn't feel stuck," Ive said.

It debuted with the tagline, "Collect all five."

The iMac has had some major revamps in the decades since it first debuted. Apple moved away from the colorful design in the mid-2000s in favor of minimalist grays and whites, but in 2021, it brought color back to its desktops.

After the success of the iMac, Ive went on to design more of Apple's most iconic products as his friendship with Jobs grew. He led design on the iPhone, iPad, and other products and eventually became the chief design officer. Ive announced his departure from Apple in 2019 after 27 years at the company.

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Shopify acquihired 6 startups for their AI talent last year as it competes in a 'white-hot' market

Nicolas Grasset is CEO and cofounder at Peel Insights
Nicolas Grasset was CEO of Peel Insights and is now a director of product at Shopify.

Peel

  • Shopify increased its acquihiring amid a hot market for AI talent.
  • The company completed six small acquisitions last year to bolster its technical AI leadership.
  • It also brought on an AI and machine learning veteran as its new chief technology officer.

Shopify has stepped up its acquihiring as the race for AI talent heats up.

CFO Jeff Hoffmeister said during the company's fourth-quarter earnings call earlier this month that Shopify had done six "tuck-in" acquisitions in the previous year.

He said that while the deals were small from a financial perspective, they've been an important source of talent and a tactic the company plans to continue.

"These have been very tactical, thoughtful AI hires and we want to continually be thoughtful, proactive, and judicious on thinking about the cash," he said.

Many of the founders that Shopify has hired now hold leadership positions in the company's product org. That includes Nicolas Grasset, the former CEO of AI-driven analytics startup Peel Insights. Shopify brought on the Peel team in May, and Grasset is now a director of product. Relay Commerce acquired the business itself.

Ray Reddy, cofounder and CEO of mobile ordering app Ritual, became a VP of product for retail at Shopify this January as part of an acquihire deal that also included his cofounder, Larry Stinson, and some engineering staff.

"I'm inspired by the opportunity to help local businesses adapt and thrive as generative AI reshapes customer expectations—a moment that reminds me of launching Ritual over a decade ago during the rise of mobile internet," Reddy wrote in a LinkedIn post about his joining Shopify. "I'm excited to join a team poised to help businesses of all sizes succeed as technology rapidly evolves."

Ray Reddy CEO Ritual
Ritual CEO Ray Reddy is now a VP of product for retail at Shopify.

Ritual

Keeping up in a 'white-hot' market

Gil Luria, head of technology research at D.A. Davidson, said Shopify's increased acquihire activity is likely a product of the "white-hot" market for engineers with AI credibility.

"Hiring individuals is sometimes too slow or too expensive," Luria said. "Sometimes it's easier to just buy a small company that has AI engineers just for the talent."

Rousseau Kazi, former CEO of workplace communications platform Threads, joined Shopify's product org when Shopify acquihired the startup's team in June. Michael Averto, cofounder and former CEO of inventory operations platform ChannelApe, began working on inventory management as a product leader at Shopify as part of a deal in July.

Shopify also hired the team behind Stellate, a startup that made developer tools. Cofounder and former CEO Max Stoiber is now a director of engineering leading teams working on Liquid, Shopify's template language for storefronts. In September open-source developer group The Guild acquired Stellate's product and customer base.

Shopify also acquired Checkout Blocks, a checkout customization app, in June and hired Gil Greenberg as a product lead working on checkout extensibility. The Checkout Blocks app is still available for download in the Shopify App Store.

Luria said that Shopify's growth over the years has largely been organic and not from acquisitions. Shopify did invest billions into building its fulfillment network, acquiring Deliverr for more than $2 billion before selling it and the rest of its logistics business to Flexport. Shopify has since described its fulfillment work as a "side quest."

The past year is not the first time Shopify has used acquihires to bring on valuable talent. In 2018 it acquired the team behind Swedish shopping startup Tictail, and many of those leaders were key to the growth of its Shop app. It also acquired the B2B commerce marketplace Handshake in 2019, and those founders have gone on to hold product leadership roles at Shopify.

Shopify is also doubling down on AI talent in other ways. In August, the company hired Mikhail Parakhin as its new CTO. Parakhin led AI advancements like Copilot at Microsoft and also developed search engines and cloud services for more than four years as Yandex's CTO.

Hoffmeister also said during the earnings call that Shopify would continue to make strategic investments in startups building tech that its merchants would find valuable. Its 2024 investments included participation in a pre-seed round for Convergence, which is building an AI agent called Proxy.

Got a tip? Contact this reporter at [email protected], [email protected], or on the secure messaging app Signal at @mlstone.04.

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