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AppLovin is Officially the New Target of Short Sellers

When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the splashiest of which was published last week by investing newsletter The Bear Cave. This week, three other shorting-focused groups--Sakura Research,...

Walmart Takes a Page From Amazon’s Playbook to Sell More Ads

Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart's ecommerce website and app. The display ads are sold through a self-serve platform that...

Shake Shack CMO Jay Livingston to Step Down in March

Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible...

Max Says It’s Game Over for Sports Tier Add-On

After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its plans to go with a paid sports add-on, which were originally announced in 2023, will not move forward ... "for now," the company added...

Monday, Feb. 24 Evening Cable News Ratings: Joy Reid’s Final Show Is 1st in the Demo for MSNBC

Joy Reid's final appearance on MSNBC was also the network's most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out The Last Word with Lawrence O'Donnell by just 59,000 total viewers. Meanwhile, The Five once again topped total viewers for Fox...

Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts

WBMA chief meteorologist James Spann has voiced his support of the National Weather Service and the National Oceanic and Atmospheric Administration. Spann's post comes in response to Trump's promise to cut the budget at the NOAA, which could undermine the agency's ability to provide critical weather forecasts, thereby affecting people's safety. "This post is not...

Paul Randall Joins VML as Chief Delivery Officer for North America

Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization. He spent nearly three years as vp and managing director, program management, product experiences U.S. for the Google account at R/GA. Prior to that, he was with Huge for more than...

Allbirds Goes All In With Stanley Tucci Dinner Party Series

Can you imagine being immersed in a party in a cottage in the countryside with your dream dinner guests? Thanks to Allbirds and Stanley Tucci, that dream is becoming a reality. Today, Allbirds premiered Cards on the Table, a four-part series where actor and host Stanley Tucci throws a dream dinner party with various notable...

How Sports Streamers Stack Up in 2025β€”By the Numbers

Sports isn't going anywhere. Today, Gracenote, the content data business unit of Nielsen, released new research that shows global subscription video-on-demand services (SVODs), including Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+, have significantly grown their sports programming over the last quarter. According to the Gracenote Data Hub, which provides a snapshot of global...

Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming

Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood's pre-eminent awards show returns to ABC for its 97th edition--and the first that will be livestreamed on multiple digital platforms, including Hulu, Fubo, and AT&T TV. It's an evolution that...

MSNBC Layoffs May Follow Programming Overhaul

One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East and MSNBC Union claim that the network intends to cut 99 union employees across nine different shows. "This devastating news comes...

Claydra Rhodes to Co-Anchor Evening News a KBMT in Texas

Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and NBC station in June 2022 through the Tegna Producer in Residence program. "Claydra embodies the future of broadcast journalism in Southeast Texas," said...

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