After Jon Steinlauf's surprising exit announcement late last year, Warner Bros. Discovery has finally found its new ad sales leader ... or, actually, leaders. Today, Warner Bros. Discovery announced that Ryan Gould and Robert "Bobby" Voltaggio will be its new presidents of U.S. advertising sales, effective immediately. The pair oversee the company's full portfolio for...
From kids in the '80s trying to wrap their mouths around both flavor compartments of a box of the original candy to people biting into the candy-coated Gummy Clusters today, Nerds made its brand by fusing disparate flavors. Nerds Super Bowl pitchman Shaboozey gets that. For this year's big game, Shaboozey's popping Gummy Clusters, singing...
Irish actor Barry Keoghan--and his donkey, Mosley, of course--are the latest stars that Squarespace has enlisted to front its 11th Super Bowl ad, following in the footsteps of actors Adam Driver, and Zendaya, with last year's ad directed by Martin Scorsese. For Super Bowl 59, Squarespace's oddball spot shows The Banshees of Inisherin actor on...
Two brands. Two agencies. Two commercials. Yet the same general idea: facial hair uproots itself from men's faces then flies around startling people--including children. It's the kind of silly, stupid fun viewers should expect to see during Super Bowl 59, but a very unlikely concept to see in two separate Big Game commercials. In Little...
Different people have different ways of expressing enthusiasm. For actor Eugene Levy, it's all in the eyebrows. An upcoming Super Bowl 59 spot from Little Caesars opens with Levy sinking his teeth into the brand's bite-sized pizza pockets, known as Crazy Puffs. He enjoys the menu item so much that his thick eyebrows detach from...
AMC Networks has announced a new product ahead of the upfront. Today, at AMC Networks' tech-focused event in New York City, the company announced the launch of AMCN Outcomes, a feature built into the company's Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns across all platforms...
The numbers $5.08 billion -- Fox's total quarterly revenues, up $844 million or 20%. $388 million -- Fox's quarterly net income, up from $115 million year over year. $8 million -- The number Fox received for more than 10 Super Bowl ads this year. 21% -- The increase in advertising revenues due to higher political...
Who is "the Other David?" That's the question Stella Artois planted in January when it unveiled its Super Bowl 59 teaser, which showed David Beckham learning that he had a long-lost twin brother of the same name living in the U.S. Fans were left with a cliffhanger as Beckham initiated a search for the other...
TEGNA just laid off its VERIFY fact-checking team. The team's stated mission was "to stop the spread of false information." VERIFY employed a team of roughly 20 journalists and producers whose content was distributed through Tegna's local news stations and digital properties. Recently TEGNA restructured its marketing group, which led to layoffs of local station...
Lay's doesn't blame a sudden downturn in U.S.-Canadian relations for the end of its all-dressed Super Bowl push, but the potato chip brand's Big Game campaign has taken a domestic turn. Less than a month ago, on Jan. 7, Lay's announced it was returning to the Super Bowl for the first time since 2022--when it...
On Super Bowl Sunday, Paris Hilton knows exactly what she needs to elevate her food: Frank's RedHot sauce. The brand has partnered with Hilton's 11:11 Media on a digital campaign timed to the Super Bowl. The spot shows the OG influencer making her favorite Frank's RedHot recipes like Buffalo Chicken Dip and Buffalo Chicken Wings....
ADWEEK has teamed up with Roku on video series "Best of Big Game Commercials," available exclusively on the streaming platform's Sports Zone. "Best of Big Game Commercials" will be hosted by ADWEEK chief content officer Zoe Ruderman from its newsroom in New York, with a focus on behind-the-scenes reporting and insights on the top ads...
If your stomach is growling during the Super Bowl, there's an insidious reason for that, not just a physiological one, according to Uber Eats' Big Game ad starring a conspiracy-minded Matthew McConaughey. Football, after all, was invented as an appetite stimulant, McConaughey says during the delivery service's 60-second spot that will air during the second...
Nick Brien, former Dentsu CEO, will take on the role of interim CEO at out-of-home advertising media owner Outfront Media Inc., effective Feb. 10. Brien has served on the board of directors at the media owner and will continue to during his tenure as interim CEO. "The out-of-home medium is bold, impactful, and is quickly...
Let's go, tongues. That's the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam creamer. In the 30-second spot, which was created by Wieden+Kennedy New York and directed by Dan Streit, a young...
"At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. "At 14 she'll think they're unbearable." It's a gut-punching message, but it's true. Per the brand's own data, 45% of girls drop out of sports due to low body confidence by age...
In the past, people paid little attention to what athletes wore when they arrived at a stadium for game day. But today, there is a growing focus on an athlete's style off the field. The NFL has recognized this shift and is now highlighting players' fashion choices. For example, this week's "Creator of the Week"...
Attention boomers, Xers, and millennials: Do not attempt to adjust your set for 15 seconds on Super Bowl night. That's when Gen-Z is hacking the broadcast to hype the Feb. 6 launch of Tubi's new original comedy series, The Z-Suite, starring everyone's favorite early-aughts mom, Lauren Graham, a.k.a. Lorelai Gilmore. ADWEEK has your exclusive first...
Kendrick Lamar's "Mustard" reference in a verse sparked a wave of brands chiming in on social media--and even on billboards--to capitalize on his lyric. For marketers, it was a win--proof of Black culture's power to influence global trends and generate economic value. But for Black communities, this phenomenon is emblematic of a broader issue: the...
Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Haagen-Dazs' ad for Super Bowl 59 definitely fits that mold. The attention to detail in the campaign, called "Not so Fast, Not so Furious," lets the viewer live in the Fast & Furious world for just a few...
