The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple...
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology...
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first...
New president, new team: NBC News has unveiled the political team that will cover the next four years of Donald Trump's second administration. Peter Alexander will continue to serve as chief White House correspondent, while Garrett Haake joins as senior White House correspondent, and Yamiche Alcindor and Vaughn Hillyard depart the campaign trail to become...
As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers--hugely popular influencers especially--the end of the app might feel like Armageddon, simply because similar video-sharing...
Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for "A Tale as Old as Websites." The company plans to run a 30-second ad between the first and second quarters of Super Bowl 59. It has been developed by its in-house creative team....
Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache and Jeff Horchak and meteorologist Michael Crowley. Two producers were also let go. This latest round comes nearly three months after the station...
CBS Chicago (WBBM) anchor Jim Williams is leaving the CBS owned station after 23 years. "New year, new chapter for me," he wrote on social media. "This Thursday, January 16 is my last day as a full-time employee at CBS Chicago. I hesitate to call it retirement because I'll occasionally do pieces for the station,...
After a five-year hiatus, Stella Artois is making its return to the Big Game as part of Anheuser-Busch's (AB InBev) Super Bowl 59 ad blitz, which will also include for Bud Light, Budweiser, Busch Light, and Michelob Ultra. With five spots promoting the brands, AB InBev will occupy three minutes of national advertising time and...
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs quarterback was seen chewing on an Invisalign on the sidelines--Mahomes is finally setting the record (and his chompers) straight: He is an Invisalign user. And the QB is...
Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his inaugural trip to CES in Las Vegas to debut an all-new adventure, ADvolution. "It's life imitating art," Anderson told an enthusiastic audience...
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee. The group has roughly 15 people and works with brands including Duolingo,...
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as...
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto's viral video about traditional pads taking 800 years to decompose, compared to August's six to 12 months. The...
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, and personalization to drive emotional connections, build community, and create lasting relationships. Robin Wheeler, chief revenue officer at Fetch, kicked off the event by highlighting...
This post was created in partnership with IRCODE Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCODE, demonstrated a groundbreaking technology called IRCode poised to transform industries ranging from retail to entertainment. IRCODE replaces traditional QR codes by...
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms. In a live group chat at Adweek House at CES 2025 in Las Vegas, presented in partnership with Nielsen, industry leaders shared...
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super Bowl ad would have been State Farm's second consecutive year in the game. Last year's ad, created...
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox, the Super Bowl 59 broadcaster, announced that Fox Sports will roll out a Tubi takeover for the...
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through their work, these chief marketers are setting the standard of effective marketing leadership and paving the way for the next generation of industry leaders. They are the Marketing...
