The number of chief sales officer roles jumped 58% last year.

Meanwhile, shoppers brace for higher rates of inflation in the months ahead.

"I think where we're going is with content creators being more of a show runner than a hired assassin."

Globally, the Paris-based ad giant won 319 accounts across creative and media in Q1.

The largest share of money now goes to paid media.

Executives from PepsiCo, Kimberly-Clark, and Procter & Gamble share their thoughts on navigating an uncertain economy.

The number of jobs in advertising, public relations, and other related services declined last year.

The total marks a 15% increase compared to 2023.

A report on trend reports reveals a sea of sameness.

Opinions are roughly evenly split about the fate of the short-form video app.

During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.

There has been a deceleration in overall spending during the past two months compared to the same period last year.

A new survey reveals what company executives think about their top marketer.

Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for SXSW, which has tiers of sponsorships for brands to choose from, and generally has several in the...

A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the...

Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was...

Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban...

As Donald Trump settles back into the White House for his second term as president, another transition is taking place: Republicans are warming up to Big Tech. Following Trump's election victory in November, Meta, Google, and Amazon all donated $1 million to his inauguration fund. Apple CEO Tim Cook gave the same amount from his...

In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk's surprisingly bad fourth quarter earnings--where it didn't meet revenue...

The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to...