This issue can no longer be viewed as the sole responsibility of IT departments.

On May 1, Lynx posted data samples on the dark web that looked like confidential agreements with WDEF-TV employees.

Even though focus has been primarily placed on the publisher side of the business, it’s advertisers who stand to gain the most from this new era.

Privacy is part of a larger mosaic of trust.

Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?

As 23andMe's bankruptcy looms, privacy experts warn customers to delete their DNA data.

In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them? But the rise of AI-driven platforms like Google's Performance Max (PMax) and Meta's Advantage+ has fundamentally altered how advertising operates....

Italy, Taiwan, and others are already raising security concerns over the Chinese AI model and issuing bans.

The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely...

The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same...

Data protection startup Cohesity completed its merger with Veritas’ enterprise data protection business, creating one entity with 12,000 customers that is valued at $7 billion. The deal was originally announced in February 2024. Cohesity valued Carlyle-owned Veritas’ data protection business at $3 billion at the time, according to CRN reporting. Cohesity declined to comment on […]

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As a typical millennial, I was an early adopter of Facebook--back when it required a college email. I uploaded every photo from the previous night's shenanigans with captions like "CrAzI NiGhTz In SF!" At that time, I had little regard for privacy--my own or others'. This level of oversharing felt normal, even integral to my...