YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be called "premium lite" and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch...
What if you could celebrate National Margarita Day by watching a romcom starring Maria Menounos and Taye Diggs? And what if that romcom took place in a Chili's? That's exactly what Chili's Grill & Bar is serving ahead of the national margarita holiday, which is Feb. 22. The restaurant chain partnered with A+E Networks and...
A+E Networks has a new division and a new hire all at once. Today, ahead of the A+E Networks virtual upfront presentation on March 5, the company announced the launch of a new A+E Digital Division, which will be led by Ann McGowan, who has been hired as general manager of digital platforms. According to...
Live from New York, it's SNL50's brand partners. NBCUniversal's SNL50 celebration over the weekend was a massive undertaking that included musical talents like Bad Bunny and Sabrina Carpenter, former cast members such as Tina Fey and Amy Poehler, and fan-favorite celebrity hosts such as Tom Hanks and Emma Stone--with everyone stuffing into Saturday Night Live's...
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes...
Ahead of the 50th anniversary of Saturday Night Live this weekend, Volkswagen and NBCUniversal have debuted a new co-branded spot, which is a reimagining of its popular sketch The Californians. Former SNL cast members Fred Armisen, Bill Hader, and Kristen Wiig reprise their roles as Stuart, Devin, and Karina--complete with their exaggerated SoCal accents--to recreate...
This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn't enough time. Dunkin', Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth...
Get ready to immerse yourself into your favorite Paramount+ series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the past two years. The Lodge will give fans the chance to experience an elevated cabin setting that "evokes the warmth of home and...
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple...
Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year,...
Tubi is making movie magic for brands. During the Super Bowl, Fox's ad-supported streaming service debuted a Tubi Movies campaign for e.l.f cosmetics, NERDS, and Poppi, which hijacked the brand's spots and reinterpreted them into film trailers that aired exclusively on Tubi. According to Tubi, the creative trailers--which were developed in partnership with Mischief @...
Tubi has been known to shock viewers with its Super Bowl campaigns the last two years. This year, while the brand kept its wacky and bold spirit, it leaned into a more emotional storyline for their game day spot. The spot, which was created by Mischief @ No Fixed Address, features a young "cowboy" who...
THE AD: In Tubi's 60-second and 15-second spots, created by Mischief @ No Fixed Address, a young man born with a love of Westerns and a fleshy hat--specifically a cowboy hat--as part of his head is the star. At the start of the commercial, a pregnant woman is getting an ultrasound when her baby is...
It's the Wild West out there for cowboys... with fleshy hats. Tonight, Tubi unveiled its final Big Game spots during Super Bowl 59 as part of its new creative advertising campaign, "If It's In You, It's In Here." In two ads, 60-second and 15-second promos created by Mischief @ No Fixed Address, Tubi introduces the...
WeatherTech has been advertising in the Super Bowl for eleven years, but in its 12th year, it decided to take a more unexpected, stylish, and comedic approach. The spot, which was created by Pinnacle Advertising, features a group of four elderly women who go on a joyride and throw caution to the wind, with their...
Coffee Mate is a first-time advertiser in the Super Bowl this year, and the company took both an absurd and a nostalgic approach to its debut spot. The commercial, which was created by Wieden Kennedy New York, features a young man who tries out the non-dairy creamer brand and gets transported to a world featuring...
THE AD: In Coffee Mate's Super Bowl ad, a young man sits next to a friend and tops off his beverage with the brand's cold foam creamer, which results in a foam mustache on his face. After licking the foam off his lip, the man appears to be transported into some sort of sensory concert...
THE AD: For WeatherTech's commercial, which was created by longtime agency partner Pinnacle Advertising and directed by Grammy winner Joseph Kahn, four "cougars" in their 70s are the stars of a music video-inspired ad set to Steppenwolf's 1969 hit rock ballad "Born to Be Wild." The quartet of Golden Girls go for a joy ride...
According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a Nielsen/LiS study. For Super Bowl 59, Fox Deportes and NBCUniversal's Telemundo are collaborating with the NFL on the simulcast...
The numbers $24.7 billion -- Disney's reported revenue for Q1, a 5% increase from a year ago. $2.64 billion -- Disney's net income for Q1, a 23% bump from the prior-year period. $293 million -- Disney's direct-to-consumer revenue for Q1 compared to an operating loss of $138 million this time last year. $10.9 billion --...
