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Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

In May 2020, the company then known as WarnerMedia Group launched its flagship streaming service, HBO Max. The successor to the HBO Now subscription-based streaming service that launched in 2014, and not to be confused with the now-defunct HBO Go (which was a video-on-demand streaming service accessible to those with subscriptions to the HBO cable channel), HBO Max offered β€œthe entire HBO service,” per WarnerMedia’s announcement. HBO Max also combined content from other titles WarnerMedia owned, including titles from DC Comics and Cartoon Network. But the main draw continued to be the ability to stream HBO’s prestigious library via a Netflix-like streaming subscription.

When WarnerMedia acquired Discovery in 2022 and became WBD, it sought to combine the libraries of HBO Max and the Discovery+ streaming service. WBD landed on Max as the name for the combined app. The name seemed to suggest access to a maximum amount of streaming content with maximum appeal. However, it questionably distanced itself from the legacy of high-budget, award-winning TV shows and recent popular movies that the HBO brand had been building since 1972.

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Max to be renamed HBO Max, fixing the name change nobody wanted

14 May 2025 at 07:27
Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name. On Wednesday, the company announced the good news at its Upfront presentation, with the name change becoming official this summer.Β  When Max launched in 2023, the revamped platform was positioned as a win for […]

The Justice League is not impressed in Peacemaker S2 teaser

John Cena reprises his titular role for the second season of Peacemaker.

What's a reformed villain gotta do to impress the Justice League? That's the dilemma faced by John Cena's titular antihero in the first teaser for S2 of Peacemaker, James Gunn's Emmy-nominated series spun off from his 2021 film, The Suicide Squad. We've got the same colorful cast of characters, but the new season will serve as something of a "soft reboot" as part of the new DC Universe (DCU) franchise.

(Spoilers for S1 and The Suicide Squad below.)

The eight-episode first season was set five months after the events of The Suicide Squad. Having survived a near-fatal shooting, Peacemakerβ€”aka Christopher Smithβ€”is recruited by the US government for a new mission: the mysterious Project Butterfly, led by a mercenary named Clemson Murn (Chukwudi Iwuji). The team also includes A.R.G.U.S. agent John Economos (Steve Agee) of the Belle Reve Penitentiary, National Security Agency agent and former Waller aide Emilia Harcourt (Jennifer Holland), and new team member Leota Adebayo (Danielle Brooks).

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How HBO Is Marketing The White Lotus Different Than Previous Seasons

14 February 2025 at 08:00
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes...

The Brands Are Back for the Return of HBO’s The White Lotus Season 3

17 December 2024 at 09:39
HBO's Emmy-winning series The White Lotus is returning for its third season, and brands want in to target fans of the hit show. On Dec. 16, HBO released the trailer for the highly anticipated third season of The White Lotus, which was created by Mike White. This season will star Leslie Bibb, Carrie Coon, Walton...

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