TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start Adweek News By: Rebecca Stewart 20 May 2025 at 06:23 ‘Give Gloss’ has bolstered positive sentiment towards the haircare brand by 42% since March.
After a Corporate DEI Rollback, Lowe’s Is Focusing on ‘Togetherness’ Adweek News By: Rebecca Stewart 16 May 2025 at 02:28 The home improvement brand wants to be a 'unifier'.
Amid Tight Budgets and Industry Gloom, Publicis Wants To Make Cannes Count For Clients Adweek News By: Rebecca Stewart 15 May 2025 at 02:47 The holding company will run a series of closed-door AI workshops away from the beach.
Budweiser Brewer Commits to ‘American Beers and American Careers’ as Trump Tariffs Loom Adweek News By: Rebecca Stewart 12 May 2025 at 05:56 The new ad ends on the line: 'Investing in American beers and careers since 1857. We're Brewing Futures.'
EXCLUSIVE: Michael Kassan’s 3CV Is Spending $3M on a Cannes Beach Takeover Adweek News By: Rebecca Stewart 6 May 2025 at 23:42 The big budget beach is a pivotal moment for Kassan, who founded 3VC in June 2024 after his MediaLink exit.
Nike Shakes up Leadership Team to Power Brand Turnaround Adweek News By: Rebecca Stewart 6 May 2025 at 02:10 CMO Nicole Hubbard Graham will take on a more senior role in the restructure.
WPP Prepares to Kill Off GroupM Name to Make Way for WPP Media Adweek News By: Rebecca Stewart 6 May 2025 at 00:17 GroupM, which manages $63 billion worth of media budgets, is set to become WPP Media.
Obey Your Third: How Sprite Became America’s No. 3 Soft Drink Adweek News By: Rebecca Stewart 30 April 2025 at 07:31 The lemon-lime beverage has surpassed Pepsi in sales volume.
Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs Adweek News By: Rebecca Stewart 29 April 2025 at 04:34 Publicis Groupe's latest acquisition is Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur Rich Paul.
SharkNinja Taps Ex-Ulta Beauty CMO Michelle Crossan-Matos as First Growth Chief Adweek News By: Rebecca Stewart 29 April 2025 at 01:30 The seasoned marketer will serve as the household goods company's 'customer Czar.'
AKQA Founder Ajaz Ahmed Launches Agency Studio.One After WPP Exit Adweek News By: Rebecca Stewart 27 April 2025 at 23:16 Private equity firm Atrum Capital is backing Ahmed's new venture.
WPP’s Q1 Revenues Slide 5%, but Tariffs Aren’t to Blame Adweek News By: Rebecca Stewart 24 April 2025 at 22:44 'I don't want to give the impression that we're happy with these results. We're not,' Read told investors and journalists.
Peloton CMO Lauren Weinberg Exits Amid Marketing Restructure Adweek News By: Rebecca Stewart 23 April 2025 at 03:00 Peloton chief marketing officer Lauren Weinberg has left the business after 16 months in the role.
GLP-1s are Changing Diets, and Danone’s CMO is Ready Adweek News By: Rebecca Stewart 22 April 2025 at 05:16 Yoghurt brand Oikos is already benefiting from Ozmepic and Wegovy users' nutrient-dense diets
As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat Adweek News By: Rebecca Stewart 15 April 2025 at 01:03 After hailing the 'Beyoncé effect,' the denim brand continues its collab with a 1988 remake.
Alexander Wang Taps Calvin Klein’s Anna-Karin Loureiro as CMO Adweek News By: Rebecca Stewart 14 April 2025 at 22:58 Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.
Tariff Headwinds Shook the Markets, But Not Arthur Sadoun’s Confidence Adweek News By: Rebecca Stewart 14 April 2025 at 22:00 Publicis Groupe CEO says clients are 'cautious but combative' following a strong Q1.
Publicis Posts 4.9% Organic Growth in Q1 Following Winning Streak Adweek News By: Rebecca Stewart 14 April 2025 at 18:30 12 new client wins helped the network offset global economic uncertainty.
Nike’s Latest Unlikely Brand Collab? TikTok-Inspired Kool-Aid Sneakers Adweek News By: Rebecca Stewart 13 April 2025 at 23:00 Nike announced an unlikely partnership with Kool-Aid that is partly inspired by a TikTok trend.
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year Adweek News By: Rebecca Stewart 11 April 2025 at 06:04 It's also experimenting with long-form videos on the channel.