BrewDog founder James Watt calls UK 'one of world's least work-oriented countries' as he criticizes the idea of 'work-life balance'
- BrewDog cofounder James Watt has criticized the UK's work culture.
- Watt said the UK was "one of world's least work-oriented countries."
- Watt stepped down as BrewDog CEO in 2024.
BrewDog cofounder James Watt said the UK was "one of the world's least work-oriented countries" as he criticized the idea of "work-life balance."
Appearing in an Instagram video alongside his fiancée, Georgia Toffolo, Watt initially said he believed "the whole concept of work-life balance was invented by people who hate the work that they do."
Watt said he and Toffolo instead believed in "work-life integration."
Watt received pushback over the post and later deleted it from Instagram, saying "the comments crossed the line from debate to personal abuse." However, he later reposted it with additional context.
In the new post, Watt made it clear that his content was "aimed at founders, entrepreneurs, and people who want to push their careers forward," adding that "most successful leaders I know don't separate work from life."
In a LinkedIn post, Watt then suggested the pushback may be linked to what he described as the UK's comparatively low work ethic.
"As a nation, we love to joke about the French being lazy, but the reality is that our output per hour is 13% lower than theirs," he wrote. "I've heard countless international leaders say that the UK's work ethic just doesn't stack up against other nations, especially the US."
He then went on to cite a 2023 study by the Policy Institute at King's College London that found the UK public ranked among the lowest internationally for the importance placed on work.
The study, which looked at 24 nations, including Italy, France, and Russia, found that British people were the least likely to say work was important in their lives and among the least likely to say that work should always come first.
"This isn't to say nobody in the UK works hard—I know that millions of you do and are relentlessly grafting every day," Watt added.
BrewDog was founded in 2007 in Scotland and soon found success as it shook up the craft beer scene with its bold, controversial marketing and its signature Punk IPA.
The company has since built a network of bars and breweries around the world. Its Columbus, Ohio site features a taproom, hotel, and brewery.
Watt stepped down as CEO of the company in 2024, after 17 years at the helm. His departure followed a number of controversies over the company's alleged treatment of staff.
In 2021, dozens of former employees wrote an open letter accusing the company and Watt of creating a "culture of fear" in which staff were treated "like objects."
Watt later apologized to the former employees, saying the company had "always tried to do the best by our team."
"But the tweet we saw last night proves that on many occasions we haven't got it right. We are committed to doing better, not just as a reaction to this, but always; and we are going to reach out to our entire team past and present to learn more. But most of all, right now, we are sorry," he added.
In January 2024, BrewDog also faced fallout after it emerged it would no longer hire new staff on the real living wage, instead paying the lower legal minimum wage.