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Yesterday β€” 21 May 2025Adweek News

WPP Names Marie-Claire Barker Global Chief People Officer

21 May 2025 at 05:40
WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned. Barker, who assumes the role at the beginning of June, succeeds Lindsay Pattison, who announced in February […]

Google Brings Ads to AI Mode

21 May 2025 at 05:00
Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI […]

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

21 May 2025 at 04:00
Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.

How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy

21 May 2025 at 02:43
At C2 MontrΓ©al, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.
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