WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned. Barker, who assumes the role at the beginning of June, succeeds Lindsay Pattison, who announced in February [β¦]
Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI [β¦]
Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last yearβs $500 million acquisition of Influential.