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Today β€” 4 March 2025Adweek News

Saturday, March 1 Evening Cable News Ratings: Real Time and Have I Got News For You Make a Strong Double Bill for CNN

4 March 2025 at 18:53
CNN's re-air of HBO's Real Time with Bill Maher was the network's most watched Saturday show in total viewers, nearly cracking the million mark. Meanwhile, its partner show Have I Got News For You took first place in the Adults 25-54 demo and finished second in total viewers. On Fox News, the sophomore edition of...

Friday, Feb. 28 Evening Cable News Ratings: Special Report’s Special Interview Posts Blockbuster Numbers

4 March 2025 at 18:44
Bret Baier's interview with Ukrainian President Volodymyr Zelenskyy lifted his Fox News to the top of the viewing charts on Friday. Special Report was first in total viewers and the Adults 25-54 demo on the cable news outlets, and also topped the total viewer totals of the Friday editions of NBC Nightly News with Lester...

Week of Feb. 24 Evening News Ratings: CBS Evening News Scores Modes Demo Growth

4 March 2025 at 18:36
The CBS Evening News continues to show signs of positive movement a month into its existence. The reimagined newscast recorded modest gains in the Adults 25-54 demo for the final week of February. The Eye Network's flagship evening newscast was the only broadcast newscast to see gains in either measured category. ABC World News Tonight...

Scripps Confirms Layoffs at β€œAbout a Dozen” Stations

By: Kevin Eck
4 March 2025 at 14:06
E.W. Scripps has confirmed with TVSpy some positions have been eliminated across about a dozen Scripps stations. "The media industry is in a state of continued disruption and, while difficult, these changes are part of Scripps' ongoing commitment to adapt through this disruption and ensure we can continue providing our communities with essential services well...

Abrdn Welcomes Back the Letter E, Rebrands as aberdeen

4 March 2025 at 13:04
A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels aren't so bad, as Abrdn has once again rebranded as aberdeen. The company was founded in 1825 and became Standard Life Aberdeen in 2017, following a merger between two asset managers, according to the BBC, noting that...

Inside the AI-Powered Home: Samsung’s Vision for the Future

4 March 2025 at 12:18
The smart home promise has always been convenience, automation, and personalization, but for years, consumers have struggled with fragmented ecosystems and clunky user experiences. On this episode of The Speed of Culture podcast, Mark Benson, head of SmartThings at Samsung Electronics, breaks down the next wave of AI-driven smart home innovation. From seamless device interoperability...

Steve Soliz to Leave KING in Seattle After Four Years

By: Kevin Eck
4 March 2025 at 11:31
Steve Soliz is leaving Tegna's Seattle NBC affiliate KING after four years. Soliz told viewers why he was leaving in a social media post. "Why am I leaving? The company that owns KING is cutting costs and chose to eliminate my position. My managers didn't want me to leave, but their hands were tied," he...

Week of Feb. 24 Morning News Ratings: Today Snatches Top Spot From Good Morning America in Total Viewers

4 March 2025 at 10:46
NBC News' Today snapped ABC News' Good Morning America's two-week win streak in total viewers. The competitive battle for the top spot favored Today as it dethroned GMA with +40,000 additional total viewers for the week of Feb. 24. The back-and-forth action for first place between NBC News and ABC News clouded the fact that...

Where Pharma’s $12B TV Ad Budget Could Go Next

4 March 2025 at 10:11
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running advertisements on television. Now that he's U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. If U.S. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would...

Meta Wants Businesses of All Sizes to Use Its AI AssistantΒ 

4 March 2025 at 09:48
Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application. Now, it's working on bringing the power of AI to businesses of all sizes. Meta AI has more than 700 million monthly active users, and CEO Mark Zuckerberg said...

MSNBC Hosts Clarify Their New Roles as the Network Announces The Weekend Co-Hosts

4 March 2025 at 09:45
Over the weekend, MSNBC hosts Jonathan Capehart and Ayman Mohyeldin cleared the air surrounding their positions within the network. The two hosts addressed audiences on their respective programs, acknowledging the network's significant programming changes in the past week and announcing their roles as The Weekend co-hosts. At the end of The Saturday Show, Capeheart said,...

Cade Cunningham Takes on Robot Basketball Hoop to Coach Fans About Crypto

4 March 2025 at 09:05
Cade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker's giant activation just across Powell...

Knoxville’s First Black Anchor Edye Ellis Dies

By: Kevin Eck
4 March 2025 at 07:28
Former WBIR anchor Edye Ellis has died. She was 81. Her cousin, Robert Collins, told the Knoxville, Tennessee NBC affiliate that everyone who met her "should be assured she was genuine. She loved people, animals, and plants, and was just a lovely person," he said. "Heaven will be a better place because of her." Edye...

Curology’s Steve Siegal on Scaling From DTC to Omnichannel Retail

In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology's strategy, driving credibility, visibility, and a...

Tens of Thousands In Ad Revenue Lost in Google Ads’ Weekend Outage

4 March 2025 at 06:56
Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions. Some advertisers estimate the impact to be in the tens of thousands in...

Two Veteran Anchors Retiring: One in Wisconsin Another in Michigan

By: Kevin Eck
4 March 2025 at 06:43
It seems like veteran journalists are dropping out of local TV in larger numbers than usual. Either that, or I'm just getting old. Hopefully, no one feels shorted by this combo post where I cover two retirements in one. In Green Bay, Wisconsin, Bill Jartz is retiring from ABC affiliate WBAY, while Sheri Jones has...

E.W. Scripps Begins Layoffs at Its Local Stations

By: Kevin Eck
4 March 2025 at 06:28
E.W. Scripps is laying off staff at many of its local stations. Scripps owns and operates more than 60 stations in over 40 markets. Staffers were told on Monday. The station group also said open positions would not be filled. We asked the station group about which stations were affected and how many people lost...

Amazon’s Latest Tool Automates Big Parts of Buying TV Ads, Vying With Google and The Trade Desk

4 March 2025 at 06:00
Amazon wants a bigger piece of TV ad dollars that are going programmatic. The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments--year-long TV budgets that are...

Saucony Shifts Strategy to Focus on Community and Connection

4 March 2025 at 05:06
Back in October, Saucony's chief marketing officer (CMO) Joy Allen-Altimare told ADWEEK she wanted to bridge the gap between performance and lifestyle. Now, five months on, the exec is spearheading a campaign that does just that: "Run as One." The new initiative debuts with a fast-paced, 30-second campaign film highlighting running as a communal experience....

Andrew Noel and Sophia Zhang to Succeed Brad Simms at GALE

4 March 2025 at 05:00
Stagwell agency GALE has named Andrew Noel as its new global chief executive officer (CEO) and Sophia Zhang as its North America CEO, it exclusively shared with ADWEEK. The longtime execs succeed founder and CEO Brad Simms, who informed GALE's staff last month that he will retire. The transition is effective immediately. Simms founded GALE...

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