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Yesterday β€” 25 February 2025Adweek News

MSNBC Layoffs May Follow Programming Overhaul

25 February 2025 at 14:26
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East and MSNBC Union claim that the network intends to cut 99 union employees across nine different shows. "This devastating news comes...

Claydra Rhodes to Co-Anchor Evening News a KBMT in Texas

By: Kevin Eck
25 February 2025 at 13:54
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and NBC station in June 2022 through the Tegna Producer in Residence program. "Claydra embodies the future of broadcast journalism in Southeast Texas," said...

Friday, Feb. 21 Evening Cable News Ratings: Kaitlan Collins Is 1st in the Demo for CNN

25 February 2025 at 13:38
CNN finished the week in second place in the Adults 25-54 demo, ahead of MSNBC and behind Fox News. The Source with Kaitlan Collins was the network's top show within the demo, while The Five and The Rachel Maddow Show placed first for Fox and MSNBC, respectively. Meanwhile, what unexpectedly became Joy Reid's penultimate MSNBC...

Digital Evolution and Omnichannel Success With Monster Energy

In this episode of the Brave Commerce podcast, Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today's omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG...

After Less than Two Years as CEO, Unilever’s Hein Schumacher Receives His Walking Papers

25 February 2025 at 12:44
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down after a tenure of 1 year and 10 months. Hein Schumacher will leave the CEO's office on May 31st, to be replaced by...

Karoline Leavitt Sidelines the White House Correspondents’ Association

25 February 2025 at 12:42
White House press secretary Karoline Leavitt took a moment out of Tuesday's briefing to unveil a seismic change in press access for journalists covering President Donald Trump's administration. Going forward, Leavitt said that White House press team would oversee the press pool instead of the White House Correspondents' Association. "Legacy outlets who have participated in...

Week of Feb. 17 Evening News Ratings: The CBS Evening News Shows Signs of Life

25 February 2025 at 12:09
After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54 demo for the first time since its revamp. To make things even sweeter, it was the only evening news broadcast to record...

Week of Feb. 17 Morning News Ratings: GMA Repeats at No. 1 for 2nd Week in a Row

25 February 2025 at 12:09
ABC News' Good Morning America remained the most-watched morning news broadcast for the second week in a row for the week of Feb. 17. It was a narrow win for GMA as only 13,000 total viewers separated it from NBC News' Today. All indications point to a competitive battle for first place between the two...

Ann Bair to Succeed Ramon Jones as CMO of Nationwide

25 February 2025 at 11:27
Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair's first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she...

Under Pressure From Lawmakers, DoubleVerify Will Offer URL-Level Reporting

25 February 2025 at 10:51
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand...

MLB and ESPN Split Reveals What’s On Deck Amid TV’s Streaming Shift

25 February 2025 at 10:17
The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal--which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and...

McDonald’s Wants to Create a New Generation of Breakfast Fans Amid Brand Overhaul

25 February 2025 at 09:20
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...

Joy Reid Signs off From MSNBC: β€˜The First Rule Is to Fight Back’

25 February 2025 at 09:15
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC's schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket...

NBCUniversal, Macy’s Ink 10-Year Pact for Thanksgiving Day Parade, July 4th Fireworks

25 February 2025 at 08:47
Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before...

Sinclair Names New Leaders for Fresno and Cincinnati Stations

By: Kevin Eck
25 February 2025 at 08:21
Sinclair has named general managers at two of its owned and/or operated local stations. Franco Gentile has been named vice president and general manager of CBS affiliate WKRC and WSTR in Cincinnati, Ohio while Tanya Winscott was named vp and gm of Fox affiliate KMPH and CW affiliate KFRE in Fresno, California. "Tanya's deep experience...

Lisa Rose to Retire from KY3 After 41 Years

By: Kevin Eck
25 February 2025 at 07:02
KY3 anchor Lisa Rose said she is retiring from the Springfield, Missouri NBC affiliate after 41 years. Her last day is scheduled for July 25. She joined the station in 1984 and anchors the KY3 News at Noon and KY3 News at 6, along with two weekly segments on KY3?s streaming channel. She also does...

Telemundo Arizona Names Evening Co-Anchors

By: Kevin Eck
25 February 2025 at 06:43
Paola Morales and Ana Mafud will co-anchor Noticiero Telemundo Arizona for NBCUniversal Local's Telemundo Station Group's Telemundo 39 Phoenix (KTAZ) and Telemundo 40 Tucson (KHRR). The two will anchor weekdays at 4, 4:30 and 5 p.m. newscasts. Morales joined Noticiero Telemundo Arizona in 2015 as reporter based in Tucson before and promoted to news anchor...

The Billion-Dollar Forecast: Why Every Industry Needs a Weather Strategy

25 February 2025 at 06:13
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Randi Stipes, CMO of The Weather Company, who reveals how AI-driven weather intelligence is reshaping industries--from marketing and supply chains to aviation and defense. Weather is more than just a forecast--it's a powerful decision engine shaping what...

Roku and Incrmntal Partner to Give Faster Insights on CTV Ad Spend

25 February 2025 at 06:00
Today, Roku and software company Incrmntal announced they will be working together and integrating advanced measurement directly with Roku Ads Manager. According to the companies, this gives advertisers a clear view of CTV performance, unlocking real-time insights into the impact of their ad spending. Roku and Incrmntal noted that, in today's streaming landscape, conversions take...

The Mill’s US Leaders Reveal New Venture, Arc Creative, After Technicolor’s Shock Closure

25 February 2025 at 04:26
After Technicolor Group began shuttering its storied production and visual effects (VFX) studios MPC and The Mill, sending shockwaves through the advertising and creative industries, The Mill's U.S. leaders announced a new venture in partnership with Dream Machine FX. The creative leadership from The Mill U.S. has formed Arc Creative, a business under the Dream...

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