Two years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched "Working With Cancer," a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company's nonprofit arm, La Fondation Publicis, has extended the initiative with "Screening Time Off," an awareness campaign rallying companies...
Artificial intelligence company DeepSeek's model is being cast as China's answer to OpenAI--seemingly throwing Silicon Valley and Wall Street into disarray, wiping out $600 billion in Nvidia's market cap in one day. But while some paint DeepSeek as an AI juggernaut poised to upend the industry, the reality about its capabilities--and the true competitive dynamics--are...
X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively "conspired" to "withhold billions in advertising revenue," from the platform following Elon Musk's $44 billion 2022 takeover. Abbott Laboratories, Colgate-Palmolive, Lego, Nestle, Pinterest, Shell International, and Tyson Foods were named by Musk's lawyers in an expanded complaint filed in a Texas...
Prebiotic soda brand Poppi is returning to the Big Game. After making its debut last year, the brand is again working with creative agency Virtue Worldwide as well as media-buying agency Tinuiti. The brand did not disclose how long the commercial will be. Allison Ellsworth, cofounder and lead creative of Poppi, said the decision to...
If you thought holograms were a thing of the future, think again. Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. The goal...
At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads." Amazon is attempting to reel in retailers, saying that adopting the adtech will empower them by "leveraging...
It's been a bad few weeks for diversity advocates. On January 30, President Trump blamed the midair collision between an army helicopter and an American Airlines jet on diversity, equity, and inclusion hiring policies at The Federal Aviation Administration. That comment followed a Jan. 21 executive order to eliminate all DEI programs at federal agencies....
Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings--a fictional boy band, fronted by actor Ben Affleck. This time, Affleck has enlisted his brother, Casey Affleck,...
Female artists including Beyonce, Taylor Swift, Billie Eilish, Charli XCX, Chappell Roan, and Sabrina Carpenter will be in the spotlight at the 2025 Grammy Awards on Sunday (Feb. 2). Amid this celebration of female talent, Eli Lilly is looking to reach women with an urgent message about early breast cancer detection. The pharmaceutical company will...
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram's upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He's...Goldilocks? Apparently...
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon...
Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020. Prior to that, he spent nearly eight years as senior vice president and head of marketing at jobs platform Indeed, where he...
Top of the Ticker: ABC News' overnight and early morning programs, World News Now and Good Morning America First Look, have made the move to their new space at 7 Hudson Square, per NewsCast Studio. Both shows join The View in the recently-opened Robert A. Iger building, named after the head of Disney. The media...
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of...
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an "intense" year ahead and address recent controversial moves, as well as to lash out against events like Thursday's consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of...
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. "Unfortunately, as most of you...
Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will also air a second spot during the game as part of its broader campaign, though it wouldn't share specifics In one of the...
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in the past. The Farmer's Dog topped the USA Today Ad Meter in 2023 with its emotional regional spot. Other regional ads,...
Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google's search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of...
After more than 17 years in the NBC News family, Chuck Todd informed his colleagues on Friday that he would be departing the network. "There's never a perfect time to leave a place that's been a professional home for so long, but I'm pretty excited about a few new projects that are on the cusp...
