After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the popular social platform can find a permanent way to stay online in America remains unclear. If it can't, billions of...
In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations." The memo notes that while TikTok has reinforced its infrastructure to...
UPDATE (Jan 19, 1:20pm ET): After President Elect Donald Trump said he would issue an executive order to delay the TikTok ban, TikTok posted a statement on X saying it is working to restore service, adding: "We thank President Trump for providing the necessary clarity and assurance to our service providers that they will face...
Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of displaying his face onscreen alongside a Nov. 2021 story that discussed a "black market" that smuggled Afghanistan citizens out...
This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality,...
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here's what marketers need to...
Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news--a...
The wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over 12,000 structures damaged, it is expected to be one of the costliest natural disasters in the country's history, with an estimated price tag...
Stanley Cups, Charli XCX's Apple dance, Duolingo's "unhinged" green owl mascot, and being "very demure, very mindful." Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the...
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform's CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise President-elect Donald Trump. "On behalf of everyone at TikTok and all our users across the country, I want to...
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok's silence on how to prepare for a ban has left them feeling uninformed. Robinson said...
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and...
As advertisers brace for a U.S. without TikTok., Meta's cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The Supreme Court upheld the TikTok ban today, a decision that could reshape the global social media landscape. Its removal from the U.S. market puts billions in ad dollars...
Baby animals are cute crowd-pleasers--and doesn't Budweiser know it. The Anheuser-Busch's (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, "Something 'Big' Is Coming," and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery...
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see a ton of movement between and away from stations. And, in a local TV support trifecta, Wisconsin Public Radio looks at the impact the Allen Media layoffs had no the local community. Variety...
The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform's 170 million American users and the businesses that rely on it for marketing and commerce. The decision marks a significant escalation in the government's efforts to curb Chinese-owned tech companies, leaving brands,...
AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame's win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy...
The local community is showing its support for the Colorado reporter who was allegedly attacked by a man yelling about this being "Trump's America now." About 15 people showed up at the Mesa County Justice Center for KKCO-KGJT reporter Ja'Ronn Alex who was allegedly attacked by Patrick Egan. Egan was charged with second degree assault,...
In this episode of The Speed of Culture podcast, step into the heart of Chiefs Kingdom with Lara Krug, the Kansas City Chiefs' first-ever chief marketing officer, as she redefines what it means to build an iconic NFL brand. Riding the momentum of Super Bowl victories and growing global influence, Lara is spearheading initiatives that...
VML has named Eric Campbell CEO of North America, a new position at the agency. Campbell will over see all of VML's North American offices while continuing in his role as global chief client officer. He will report to VML global CEO, Jon Cook. The agency said the dual role will bring a unified approach...
