As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County, offering temporary housing to people who were impacted. But many other brands and businesses, both national and local, are also lending a...
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. DigiShopGirl Media...
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound. But for marketers,...
The Justice Department's effort to bar Americans from access to TikTok--a matter to be argued before the Supreme Court tomorrow--is possibly the most contentious first-amendment case of the social media age. But it's not a new one. The United States has enacted widespread bans on publications and information sources in the past, for reasons similar...
Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities. Ahead of the presentation, Disney revealed several ad updates, including a new biddable offering for live sports...
Growing up as a Sri Lankan American immigrant, I remember my first visit to a museum in the United States. It was more than a building filled with objects--it was a portal. For me, it bridged the unfamiliar with the familiar, transforming the abstract idea of a new home into something tangible. Museums became spaces...
Airbnb is working with nonprofit 211 LA to provide free temporary housing to people who have been displaced from their homes or forced to evacuate due to the wildfires currently raging through Los Angeles County. The stays are funded by the property rental platform's nonprofit arm, Airbnb.org, with many hosts offering their homes free or...
Friday, Jan. 3 The Five is the most-watched show heading into the first weekend of 2025 with over three million total viewers. The most-watched shows on all three networks notably fell outside of primetime as The Lead with Jake Tapper led the way for CNN, while Deadline: White House with Nicole Wallace was first for...
KJ Jacobs has joined Cincinnati ABC affiliate WCPO as the weekday morning traffic anchor/meteorologist. He'll work alongside anchors Adrian Whitsett, Kristen Skovira and meteorologist Jennifer Ketchmark. He'll also deliver forecasts weekly for WCPO 9 News. Before joining WCPO, Jacobs was the weekend evening meteorologist at WCNC, the NBC affiliate in Charlotte, N.C. Before that, he...
Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on...
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after Publicis hired Omnicom's Geoff Calabrese as chief commercial officer. McNally was most recently CEO of Omnicom Health Group. In his new position,...
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home. The station said Fenoglio is a former EMT and volunteer firefighter who "It looks like the back of his house is catching [fire],"...
With a change in presidential administration comes speculation among advertisers and their lawyers as to what course the new Federal Trade Commission chair will chart. But this time, ad industry mavens can do more than just read murky tea leaves, because president-elect Donald Trump's choice for chairman is a known quantity: sitting commissioner Andrew N....
Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a full-sensory experience at the Las Vegas Sphere to demonstrate how it's shaping the future of travel. "I sat down with the...
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. "The Body Is Art, Part II" ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA...
Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned by Nexstar, three owned by Mission Broadcasting, Inc., and one owned by White Knight Broadcasting, Inc. Together, the 33 stations reach more than 14 million U.S. television...
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising, Rita Ferro, announced that the company reached an estimated 157 million monthly active users globally, including 112 million domestically, on average per month over...
Stunning images of the Los Angeles wildfires that aired across TV screens on Tuesday night have helped bring attention to the unfolding calamity in Southern California. Homes and businesses in the path of the fires have turned into ashes. Their rapid spread was brought on by the Santa Ana winds, which pummeled the area with...
Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio Artists and Writers Guild of America strikes, as the studio revealed a shuffle atop its executive ranks Wednesday. President of domestic distribution...
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes to the company's content moderation policies this week--specifically ending third-party fact-checking, and lifting restrictions on free speech across Facebook and Instagram....
