Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned by Nexstar, three owned by Mission Broadcasting, Inc., and one owned by White Knight Broadcasting, Inc. Together, the 33 stations reach more than 14 million U.S. television...
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising, Rita Ferro, announced that the company reached an estimated 157 million monthly active users globally, including 112 million domestically, on average per month over...
Stunning images of the Los Angeles wildfires that aired across TV screens on Tuesday night have helped bring attention to the unfolding calamity in Southern California. Homes and businesses in the path of the fires have turned into ashes. Their rapid spread was brought on by the Santa Ana winds, which pummeled the area with...
Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio Artists and Writers Guild of America strikes, as the studio revealed a shuffle atop its executive ranks Wednesday. President of domestic distribution...
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes to the company's content moderation policies this week--specifically ending third-party fact-checking, and lifting restrictions on free speech across Facebook and Instagram....
The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday, a severe windstorm swept through the L.A. region, igniting several fires that spread to engulf three major areas, including the Pacific Palisades, Eaton Canyon, and Sylmar. At press time, the wildfires have...
It's been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote address at CES in Las Vegas on Tuesday. Here are five key topics she touched on in her...
Meteorologist Robert Johnson will join Philadelphia NBC owned station (WCAU) NBC10's First Alert Weather team. The Phildelphia native starts Monday, January 20. "We are excited to have Robert join NBC10 and return to his hometown of Philadelphia," said Elizabeth Flores, vice president of news for NBC10 and Telemundo62. "His commitment to providing accurate and engaging...
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will likely be a wave of similar announcements in 2025. On Wednesday, the host of Piers Morgan Uncensored revealed to Sky News that he...
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 30, 2024. The cable news nets showed some life during the holiday period as New Year's Eve coverage and two breaking news situations led to an increase in viewership compared to the previous week, which included the Christmas Day...
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line's upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness, Varon said. "It is with the heaviest of hearts that I share the last picture I took with...
Fox 11 (KTTV) reporter Matthew Seedorff tried to help firefighters on Tuesday afternoon. Seedorf was covering the Palisades Fire, which spread Tuesday evening, burning more than 1,200 acres in just a few hours. Seedorff used a garden hose that he found and tried to put out some of the flames on the street and near...
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in...
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform. TikTok has launched the fifth annual What's Next Trend Report for 2025, showcasing nine trends to...
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM's role as U.S. representative and the first since NCM's...
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if...
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new campaign calls out people's habit of wearing undergarments well past their prime. You know: holey socks, bras with exposed underwire,...
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle--with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing concerns over data privacy and foreign influence--the app recently lost its legal efforts in the D.C. Circuit...
