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Today β€” 3 January 2025Adweek News

TikTok’s North American Ad Chief Steps Down as Ban Nears

3 January 2025 at 11:43
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in...

Doritos Picks 25 Semifinalists to Crash Super Bowl 59

3 January 2025 at 11:30
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists--one for each of the years Doritos has run a Super Bowl ad--from a Big Game-sized bowl of thousands of submissions. Fans can view...

Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales

3 January 2025 at 10:13
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and...

Here’s the Roundup for the Week Ending January 3

By: Kevin Eck
3 January 2025 at 08:31
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime Portland anchor goes away after returning from leave last year. Let's chop the celery: Moving and grooving:...

PayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links

3 January 2025 at 07:54
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5 million followers, filed the suit, which includes a request for an...

In Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry

3 January 2025 at 07:41
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he's a...

This Is the Cable News Ratings Report for 2024

3 January 2025 at 07:18
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better numbers compared to 2023. The highlight--and ratings driver--of the year was the presidential contest between Vice President Kamala Harris and President-elect Donald...

Booze Retailer Serves Reverse Psychology in Cheeky Dry January Ad

3 January 2025 at 07:00
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of...

KSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns

By: Kevin Eck
3 January 2025 at 06:21
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it has operated for more than 40 years. KSDK president and general manager Alicia Elsner declined to disclose where KSDK...

Bracing for a TikTok Ban: 5 Key Implications for Ads, Creators, and Businesses

3 January 2025 at 06:13
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April last year, Congress passed a law banning "foreign adversary-controlled applications" from app stores, which could...

Tools of the Trade: Tiiso McGinty of The Imaginarium

3 January 2025 at 06:00
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....

Verizon Super Bowl 59 FanFest Turns Empty NFL Stadiums Into Tailgate Parties

3 January 2025 at 05:30
Just because the Super Bowl only has use for one of the National Football League's 30 stadiums doesn't mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce drop Cowboy Carter from space during Super Bowl 58 last year, Verizon's marking Super Bowl 59 with a FanFast in...

Flashback: Connie Chung Revisits the Interview That Ended Her CBS News Career

3 January 2025 at 03:00
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. With apologies to the late, great George Carlin, there are actually eight words you can never say on television. Connie Chung learned that lesson the hard way 30 years ago when a certain five-letter...

Marketers Must Move Beyond Google Traffic as Zero-Click Becomes the Norm in 2025

3 January 2025 at 03:00
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an...

How AI Will Impact the TV Industry in 2025, According to 15 Executives

3 January 2025 at 03:00
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it's going to be used. More personalized user experiences and more AI-generated...

Judge Won’t Lower Bail for Man Accused of Assaulting Colorado Springs Reporter

By: Kevin Eck
2 January 2025 at 16:52
The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes "a significant community safety risk." She refused to lower Egan's bail and expressed concern about Egan's willingness and ability to appear in court. Egan is accused of assaulting KKCO/KJCT reporter Ja'Ronn...

Yesterday β€” 2 January 2025Adweek News

Marketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein

2 January 2025 at 13:43
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform....

Florida Law Limiting Social Media Access for Younger Teens Takes Effect

2 January 2025 at 13:18
The Children's Online Privacy Protection Act, which took effect in 2000, set the minimum age for social media users in the U.S. at 13. Lawmakers in Florida want teens to wait a bit longer. House Bill 3, which was signed by Gov. Ron DeSantis in March, went into effect at the start of the new...

AI Startup Rembrand Raises $23 Million in Series A Round of Funding

2 January 2025 at 11:23
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}. The Trade Desk, Naver D2SF, and existing investors including BOLD (L'Oreal's corporate venture fund) and Greycroft also participated in the round of funding. Two-year-old Rembrand...

Sabrina Carpenter β€˜Shakes That Ess’ for Dunkin

2 January 2025 at 11:22
When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy Award-nominated artist behind pop smash "Espresso." The brand and the singer joined forces on the Dec. 31 debut of "Sabrina's Brown Sugar...

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