Michael B. Jordan plays characters Smoke and Stack in "Sinners."
Warner Bros.
Ryan Coogler's "Sinners," starring Michael B. Jordan, has a 100% on Rotten Tomatoes.
"Sinners" features Jordan as twin brothers battling vampires.
The film was shot with IMAX cameras, and will be shown in select theaters worldwide in enhanced IMAX 70mm.
Ryan Coogler's latest movie, "Sinners," in which Michael B. Jordan plays identical brothers who face off against evil vampires, has become a critical sensation: it currently has a 100% rating on Rotten Tomatoes.
If you're going to check out the movie when it hits theaters this Friday, consider seeing it in IMAX 70mm.
The movie marks the first to be shot using IMAX cameras since Christopher Nolan's best picture winner "Oppenheimer," and like that movie, Coogler's thriller will get the full large-format treatment. Ten theaters in the world will show the movie in IMAX 70mm, which provides a more immersive and higher quality picture than regular IMAX digital projection.
Below are all the theaters showing "Sinners" in IMAX 70mm.
"The Pitt" is the latest word-of-mouth viral TV series.
Max has already renewed the show for a second season.
Here's what to know about the cast, plot, and potential release date.
"The Pitt" has become a surprise hit for Max, inspiring the streamer to renew the series to return next year.
The critically acclaimed medical drama is part of a recent wave of procedural shows from major streamers. These shows are popular on network TV channels and feature the professional lives of medical, emergency service workers, and cops.
"The Pitt" season one had an interesting twist on the usual medical show model, focusing on the medical staff of a fictional Pittsburgh hospital during a single, extended 15-hour shift. Each episode covered one hour of that shift.
Max told the Wrap, a week after "The Pitt" premiered in January, that the series had one of the most-watched premieres for the streamer since it launched in 2020. Word-of-mouth helped build the audience even further, as chatter on social media about the intense drama encouraged more people to watch.
Taking heed of the show's viral success, Max announced in February that it had ordered another season.
Here's what we know so far about season two.
Season two will be set on the Fourth of July, one of the busiest days for hospitals.
There are too many patients and not enough beds in "The Pitt" season one.
Warrick Page/Max
Season one introduces Dr. Robby and his Pittsburgh Trauma Medical Hospital dayshift team, which includes two bright-eyed medical students, an arrogant intern, and multiple resident doctors.
While the workday is already chaotic from the start, the drama intensifies when there's a mass shooting at a festival near the hospital.
Robby is barely keeping it together already, still dealing with trauma from working at the hospital during the pandemic. When his stepson's girlfriend dies on his watch due to injuries from the shooting, he breaks down and is consoled by one of the medical students.
The team pulls through with only six deaths out of the 112 patients that come to the hospital. Dr. Jack Abbott, a night-shift doctor, talks Dr. Robby down from quitting β or jumping off the roof.
There are other unresolved stories at the end of the finale. Dr. Langdon was caught stealing drugs, Dr. McKay got in trouble with the police for breaking her ankle monitor to help save the multiple shooting victims, and there are a few patients still in critical care that have to be passed on to the night shift team.
Season two may not even address or resolve these story threads.
R. Scott Gemmill, the show's creator, said during a Deadline Contenders TV panel event in April that season two would be set 10 months later than season one, during a Fourth of July weekend. It will still keep the 15-hour shift model.
Holidays are some of the busiest days for hospitals, and the Fourth of July has one of the biggest spikes in hospital visits of the year, partly due to incidents with fireworks. Fans are expecting even more chaos than season one.
"The Pitt" season two is expected to premiere in January 2026.
Mel (Taylor Dearden) has become a fan-favorite character on "The Pitt."
Warrick Page / Max
Casey Bloys, the chairman and CEO of HBO and Max Content, told Vulture in March that they plan to have the series out in January 2026, so fans won't have to wait more than a year to see new episodes.
"This model of more episodes cuts down on the gap between seasons. On the platform, we have shows like 'House of the Dragon,' 'The Last of Us,' and 'White Lotus,' which, because of how they're made, can take two years to make," Bloys said. "What I love about something like 'The Pitt' is, I can get 15 episodes in a year."
Noah Wyle, who plays Dr. Robby and is an executive producer, told Esquire in April that the writing room is already meeting to develop a script for season two.
Variety reported that the series will start shooting season two in June.
There may be a new cast for season two.
Victoria Javadi (Shabana Azeez) and Dennis Whitaker (Gerran Howell) play medical students.
Warrick Page / Max
Since Wyle is an executive producer and star of the show, he will likely return as Dr. Robby, but the rest of the cast's fate is uncertain.
Ten months is a long time and may mean certain doctors and nurses have left or transferred hospitals.
The medical students Dennis Whitaker (Gerran Howell) and Victoria Javadi (Shabana Azeez) will have finished their rotation and likely return to school. Dr. Langdon (Patrick Ball) was on the edge of being fired, and Dana Evans (Katherine LaNasa) considered quitting in the finale.
Alternatively, certain characters could be on other shifts this time round.
At the Deadline Contenders event in April, Wyle said they are casting new actors to join the series.
"We're calling all pros," he said. "We want people who are good at memorising dialogue and really good with props and are used to working in a company, an ensemble."
Wyle did not clarify if this casting was for a main role as a doctor or a guest appearance as a patient.
On Wednesday, Anthropic introduced a new $100- to $200-per-month subscription tier called Claude Max that offers expanded usage limits for its Claude AI assistant. The new plan arrives after many existing Claude subscribers complained of hitting rate limits frequently.
"The top request from our most active users has been expanded Claude access," wrote Anthropic in a news release. A brief stroll through user feedback on Reddit seems to confirm that sentiment, showing that many Claude users have been unhappy with Anthropic's usage limits over the past yearβeven on the Claude Pro plan, which costs $20 a month.
One of the downsides of a relatively large context window with Claude (the amount of text it can process at once) has been that long conversations or inclusions of many reference documents (such as code files) fill up usage limits quickly. That's because each time the user adds to the conversation, the entire text of the conversation (including any attached documents) is fed back into the AI model again and re-evaluated. But on the other hand, a large context window allows Claude to process more complex projects within each session.
The principal investment bankers of Digital Offering, an independent firm that advised Newsmax in its public offering. Form left: Mike Boswell, Gordon McBean, Mark Elenowitz.
Courtesy of Digital Offering, LLC
Conservative television network Newsmax has seen its stock skyrocket since going public on Monday.
The investment bank that handled the public offering is a little-known firm called Digital Offering.
A Digital Offering exec explains how the firm won the deal.
Newmax's stock debut may be the talk of Wall Street, but the investment bank behind the deal is not normally associated with the sector's splashiest IPOs.
Rather than using a large advisory firm like Goldman Sachs or Morgan Stanley, Newsmax tapped a relatively obscure advisor: Laguna Beach, California-based Digital Offering LLC, which has just six full-time registered bankers. The stock debut has helped put the bank on the map and is already driving new business to the firm, said Mark Elenowitz, a managing director at the firm, based in New York.
"It's huge for us," Elenowitz told Business Insider in an interview. "The small-cap community knows who we are, but the rest of Wall Street didn't."
Digital Offering advises companies valued at $1 billion or less β what's considered small potatoes for some bulge-bracket shops. The bank also specializes in the unconventional method Newsmax used to sell its stock to the public for the first time.
Rather than hire a bunch of banks to underwrite the IPO and sell the stocks to large investors in a roadshow, Newsmax relied on a lower-cost, less onerous form of a public offering termed Regulation A+, a provision of the Jumpstart Our Business Startups Act, which President Barack Obama signed into law in 2012.
The conservative news station raised $75 million selling 7.5 million shares at $10 each through this process, sometimes called the "mini IPO." Despite Newsmax losing $72 million in 2024, the stock shot up 735% on its first day of trading and another 180% on Tuesday to close up over 1,200% for the week at $233.
It could lead to a surge in demand for this type of offering and more business for firms like Digital Offering. Elenowitz said some mid-cap investment bank advisory firms have already reached out in recent days to express their desire to partner on public offerings structured similarly to Newsmax.
"They want us to help them," he said of this type of stock offering.
Working with Newsmax
The bank's relationship with Newsmax began in August 2023, Elenowitz recounted. At first, Digital Offering helped Newsmax raise $225 million in capital from accredited investors.
Newsmax wasn't aware of the Regulation A+ method for taking a company public, and Digital Offering was able to enumerate its vision. "We felt that it would really create visibility for the company beyond just raising money, but actually creating visibility for the brand," he said.
Elenowitz spearheaded the Newsmax transaction alongside Gordon McBean, the bank's cofounder and chairman and a veteran of Lehman Brothers and Wells Fargo; and Mike Boswell, an MD who also has business interests in the defense sector and blockchain technology.
Digital Offering saw Newsmax as the right candidate for a Regulation A+ offering because of its consumer appeal. Whereas a traditional IPO prioritizes large institutional investors, a Reg A offering lets companies raise money from accredited and non-accredited investors, including mom-and-pop retail investors.
"Instead of buying, as an institution, a million dollars and really being concerned, these are investors that are buying $500, $1000" worth of equity, "which gives management the time to stop worrying about their stock price and focus on growth their business."
The past 48 hours have been a rush for Elenowitz. The phones have been ringing off the hook, he and his team rejoiced over a celebratory dinner, and he and his wife are departing to Paris this weekend.
He said the highlight was ringing the trading bell at the New York Stock Exchange on Monday. An exchange official handed Elenowitz a sheet of paper shortly after 10:51 a.m. that read, "Opening trade: 244,778 shares at $14."
"That, to me," he said, "was a historic moment."
Reed Alexander is a correspondent at Business Insider. He can be reached via email at ralexander@businessinsider.com, or SMS/the encrypted app Signal at (561) 247-5758.
Boeing secured multibillion-dollar commercial and defense contracts, rallying optimism from analysts and investors.
JASON REDMOND/AFP via Getty Images
Boeing secured a $20 billion defense contract and billions in commercial aircraft orders.
The company is recovering from a tough 2024 with improved production and stock performance.
Analysts see Boeing's recent wins boosting cash flow, employee morale, and talent retention.
Boeing may finally be on an upward trajectory as it claws its way back into the good graces of investors and customers.
Since January, the manufacturer has been firing on all cylinders, securing a lucrative defense contract for the US's new F-47 fighter jet and scoring billions of dollars' worth of new passenger plane orders.
Deliveries are looking good, too. Analysts estimate that post-strike 737 production is at higher-than-expected levels in the first quarter so far.
The wins in two critical business segments are set to help bring in more cash, boost employee morale, and attract and retain engineering talent as the company works to right itself after a tough 2024.
Boeing's stock price has rallied about 16% over the past six months, nearly recovering from a March low, even as the broader market has pulled back amid tariff concerns and overall economic uncertainty. Shares remain down significantly from a 2023 high.
Analysts appear optimistic, with an average future price target of $196, or about 10% above Wednesday's closing price.
Securing more aircraft orders and ramping up production
On Wednesday, Korean Air finalized its order for 20 Boeing 777X planes. The news followed respective orders by Japan Airlines and Malaysia Airlines for 17 and up to 60 new 737 Max aircraft.
Both models are incredibly important for Boeing. The 777X is at least six years behind schedule β with its launch now expected in 2026 β and 737 Max output is capped at 38 a month.
The 777X is Boeing's newest wide-body plane, with more than 500 orders to date. After a monthslong pause, flight testing resumed in January.
Richard Baker/Getty Images
Still, the deals add to Boeing's more than 6,000-strong backlog and signal customer confidence after aircraft deliveries slowed in 2024.
In a January earnings call, CEO Kelly Ortberg, who took over in August, said Boeing could achieve a 737 Max production rate of 42 a month by the end of the year, assuming it meets federally agreed-upon quality and safety metrics.
He also outlined a plan to close the 737 "shadow factory" β where already-built jets receive fixes to quality issues β which should further boost operational efficiency as workers can fully focus on the main assembly line.
Airline customers appear pleased with the progress. United Airlines CFO Brian West said at a February Barclays conference that he was confident in the Max delivery schedule.
So far this year, United has received over a dozen Boeing 737 Max planes. It has another 310 on order.
Jennifer Buchanan/Pool/AFP via Getty Images
"Boeing is doing a pretty miraculous job of turning around and becoming more reliable as a supplier," he said.
A lucrative new defense contract
President Donald Trump on Friday announced that Boeing secured a $20 billion contract to produce the sixth-generation US Air Force fighter jets, designated the F-47. The fleet will replace the F-22 Raptor.
Boeing beat out its rival manufacturer Lockheed Martin, which produces the US's fifth-generation F-35 fighter. Lockheed's stock has fallen about 6.5% since the Friday announcement.
JPMorgan analysts called the F-47 contract a "shot in the arm" for the future of Boeing's struggling defense business. The company has already suffered losses from its KC-46 tanker program and delayed Air Force One aircraft.
President Donald Trump awarded the F-47 contract to Boeing.
Photo by Annabelle Gordon / AFP
They said the financial benefits were "clearly meaningful but not massive in the context of a recovered Boeing," noting the F-47 could bolster Boeing's position in the aerospace industry and help attract talent.
Analysts at Melius said the new program was also expected to boost Boeing's employee morale and help the company retain "top engineering talent."
"Although Kelly Ortberg has been at the helm for less than a year, we believe he is the right leader to turn Boeing around," Melius analysts said in a note to clients. "He has empowered employees to provide 'brutal' feedback on the company's leadership and culture, allowing him to implement necessary improvements."
Apple announced on Monday that itβs bringing lossless audio and ultra-low latency audio to AirPods Max headphones when using the included USB-C cable. With this upcoming update, AirPods Max headphones will unlock 24-bit, 48 kHz lossless audio to maintain the quality of original recordings. Lossless audio also extends to Personalized Spatial Audio βto deliver a [β¦]
Netflix co-CEO Ted Sarandos said he thinks "Max" should've been called "HBO."
Natasha Campos via Getty Images
Ted Sarandos, the co-CEO of Netflix, said "Max" should have been called "HBO."
In an interview with Variety, he said the brand asked consumers to focus on the wrong thing.
He added that he doesn't see Amazon Prime as competition, and he doesn't "understand" Apple TV.
Ted Sarandos, co-CEO of Netflix, once saw HBO as the "gold standard of original programming" β but he thinks parent company Warner Bros. Discovery made a mistake when renaming its streaming service.
"It was a surprise! We would always watch what HBO was doing, and at one point, they had HBO, HBO Go, HBO Now, and HBO Max," Sarandos said in an interview with Variety. "And I said, 'When they're serious, all those names will go away, and it'll just be HBO.'"
"This new brand signals an important change from two narrower products, HBO Max and Discovery+, to our broader content offering and consumer proposition," JB Perrette, CEO of Global Streaming & Games for Warner Bros. Discovery, said in a 2023 press release.
"While each product offered something for some people, Max will have a broad array of quality choices for everybody," he added.
In the process, according to Sarandos, the streaming service drew consumer focus to the wrong aspect of the brand.
"I would have never guessed HBO would have gone away," he said. "They put all that effort into one thing that they can tell the consumer β it should be HBO."
The proliferation of individual streaming services has ramped up heavily in recent years, including Amazon Prime, Max, and Apple TV. Regardless, Sarandos doesn't feel threatened.
"I felt a lot more comfortable that we would do better at this than they would," Sarandos said when asked whether he was worried when some of Netflix's suppliers, like Disney, suddenly became rivals.
"Our advantage is the investment we've made in personalization," he added. "We are not a one-genre label."
Sarandos also doesn't see Amazon Prime as capable of competing with Netflix in terms of movie and TV production, but he qualified that it is difficult for him to predict whether the company could pose a threat in the future without an awareness of their "long-term plans."
As for Apple, which has recently seen increased viewership of Apple TV+ thanks to marquee original programming like "Severance," Sarandos doesn't understand why the company invested in a streaming arm at all.
"I don't understand it beyond a marketing play, but they're really smart people," he said. "Maybe they see something we don't."
Above all else, Sarandos believes that Netflix's massive content library will continue to distinguish them from other players in the game.
"If you love documentary, Netflix is the doc house," he said. "If you love drama, it's the drama house. As long as we have the ability to do that, we're going to be fine."
Amazon, Warner Brothers Discovery, Netflix, and Apple did not immediately respond to a request for comment by Business Insider prior to publication.
Max announced on Wednesday that the HBO series βThe Last of Usβ will be available to stream in American Sign Language (ASL). Season 2 premieres on April 13. Notably, this is the first time HBOβs original content will be accessible for streaming in ASL on the service, representing a step toward inclusivity for deaf and [β¦]
Airbus and Boeing narrowbody planes are becoming more mainstream across the Atlantic as airlines capitalize on their low costs and niche market capability.
Thomas Pallini/Insider
Increasing narrowbody flights between North America and Europe are changing how people fly.
Newer single-aisle planes are versatile with cheaper operating costs than widebodies.
American and United will fly new routes with future A321XLRs and introduce new business classes.
Your next ride across the Atlantic may be smaller than you expected.
Data from the aviation analytics company Cirium shows that about 56,500 transatlantic narrowbody flights are scheduled in 2025, a 50% increase from 2019.
Although some people may see the strategy as counterintuitive β as fewer seats mean less revenue potential β narrowbodies are cheaper to operate than a widebody and are easier to fill on lower-demand but still profitable routes.
European planemaker Airbus is trailblazing this transatlantic trend. In 2018, it launched the extended-range Airbus A321neoLR to make long-haul flights more efficient than its previous generation options.
Airbus took its strategy one step further when its "extra long range" A321XLR launched in November. The Boeing 737 Max has less range than its Airbus rivals but is still used by a handful of carriers across the Atlantic.
The growing trend is changing how people fly to Europe. Smaller jets can be cozier and boast competitive fares due to their cheaper costs, and their fewer passengers mean faster boarding and deplaning times.
Transatlantic narrowbody flying is becoming mainstream.
JetBlue exclusively flies the Airbus A321neo family on long-haul flights to Europe.
Thomas Pallini/Insider
Passengers can fly the A320/A321neo family between North America and Europe on JetBlue Airways, Canada's Air Transat, French airline La Compagnie, Ireland's Aer Lingus, Iceland's Play, Spain's Iberia, Azores Airlines, Scandinavian Airlines, and TAP Air Portugal.
Air Canada, United Airlines, and WestJet use the Boeing 737 Max 8 on transatlantic journeys. Air Greenland will lease previous-generation 737s this summer to capitalize on demand to mainland Europe.
United and Delta Air Lines fly the Boeing 757 across the pond, though Delta only has two routes to Iceland from Detroit and Minneapolis. Icelandair flies the A321neo, the 737 Max, and the 757 from Reykjavik.
There are pros and cons of the smaller cabins.
The extra legroom seats on Iberia's A321XLR.
Taylor Rains/Business Insider
Many travelers may enjoy the smaller cabin and, subsequently, fewer passengers when flying across the Atlantic. This allows for quicker on-and-off on either side of the pond, and the meal service is faster.
However, some people may not like the fewer lavatories. Iberia's A321XLR, for example, has three bathrooms shared among 168 economy passengers, and there is little room in the aft cabin to queue.
Bigger cabins also offer more space for travelers to stretch their legs or alleviate claustrophobia. Others may simply prefer the grandiose jets historically tied to long-haul flights, like the famous Boeing 747.
Travelers still have access to lie-flat business-class seats.
The business class seats on Aer Lingus (top left, A321XLR), JetBlue (top right, A321LR), SAS (bottom left, A321LR, and American (bottom right, future A321XLR).
Aer Lingus, Thomas Pallini/Business Insider, SAS, American Airlines
Many carriers, such as JetBlue, United, Aer Lingus, Iberia, La Compagnie, SAS, and TAP, have installed high-priced lie-flat seats to generate more revenue on lower-capacity planes.
JetBlue's A321LR, for example, has 24 door-equipped Mint seats, which take up nearly a third of the cabin. Iberia has a less premium-heavy A321XLR but still offers 14 semi-private lie-flat seats.
Air Canada, Azores, WestJet, Air Transat, and Delta similarly offer reclining premium economy or business seats. United's 737 Max has first-class loungers.
Air Greenland, Play, and La Compagnie are unique outliers.
The barebones Play plane (left) and the lie-flat bed on La Compagnie (right). The latter's window seats don't have direct aisle access.
Play, Taylor Rains/Business Insider
Air Greenland's leased 737s will only have regular economy seats. The planes won't have premium or business cabins.
Budget carrier Play flies no-frills Airbus narrowbody planes between the US and mainland Europe via Iceland. Extras like bags are a fee. The strategy boasts less comfort in exchange for cheaper fares.
On the other end of the spectrum, La Compagnie equips its A321LRs exclusively with lie-flat business class. The seats are basic compared to JetBlue or Iberia, but the fares start at a $2,500 roundtrip.
Airlines can fly more niche nonstop flights.
Aer Lingus recently received its first two Airbus A321XLRs, and two new routes to the US are scheduled for 2025.
Airbus
The 5,400-mile-ranged A321XLR β which can fly about 800 miles further than the A321LR β unlocks markets that its narrowbody predecessors couldn't physically reach or would be unprofitable with a widebody.
United plans to fly the A321XLR to new destinations like North Africa, and North Italy come 2026, while Aer Lingus plans to launch two new nonstops between Dublin and Nashville, and Indianapolis this spring.
The Boeing 737 Max is already used on a handful of unique nonstop flights. For example, United flies the plane seasonally to Ponta Delgada in the Portuguese Azores and is launching it on new routes to Nuuk, Greenland, and Madeira, Portugal, this summer.
The nonstops save time while still offering competitive fares.
United's Boeing 737 Max 8 cabin will fly to Greenland and Portugal this summer. In economy, the plane has Bluetooth-equipped screens.
Taylor Rains/Business Insider
Google Flights shows a nonstop roundtrip ticket on United between Newark and Madeira in July costs about $1,200.
The same one-stop flight on TAP via Lisbon β which would take double the time β is about $1,100. The prices vary through the summer but the few hundred price difference is the common theme.
Iberia's A321XLR nonstop flight between Washington, DC, and Madrid is regularly the same price or cheaper than United's widebody option. Aer Lingus' future nonstop between Dublin and Nashville is typically at least $1,000 roundtrip this summer.
One-stop flights on competitors are priced higher or lower depending on the day β meaning some travelers could snag a good Aer Lingus deal if their travel plans are flexible.
Top of the Ticker: A recent regulatory filing by Newsmax revealed that the network paid $40 million to settle its defamation lawsuit with Smartmatic. The case was settled in September with the terms initially remaining undisclosed, Newsmax's filing also revealed that Smartimatic would be able to purchase 2,000 shares of preferred stock of the cable...
Influencer-fronted reality shows date back a decade, but there's new momentum.
"They're pretty down to bear it all," one executive producer said of Jake and Logan Paul.
Jake and Logan Paul were making a reality show before production even began on "Paul American," their eight-episode Max series debuting on March 27.
Both brothers have full-time videographers filming them around the clock, "Paul American" director Michael John Warren told Business Insider. Parts of episode one take place before the show was even sold. In the series, you see them pitching it to network execs, with Jake likening it to the "testosterone Kardashians."
"I'm so sure that no show's been made like this before," said Warren, who described a "hybrid" approach to patching together all of the footage β from the guys, their socials, and his own β in a way that felt seamless.
"It's definitely a bridge to some part of the future," Warren said of "Paul American."
Influencer-fronted reality shows date almost a decade to Netflix's "Chasing Cameron." But there's fresh momentum now thanks to the Amazon Prime smash "Beast Games" and Jake Paul's record-breaking fight on Netflix against Mike Tyson. Netflix also continues to mine YouTube for kids' programming.
"We see the unscripted landscape changing," said Sarina Roma, an EP on "Paul American" and EVP of originals at Boardwalk Pictures. She said influencers make prime subjects, but the traditional production process is lengthier and can add different scrutiny and depth than creators might apply to themselves.
"There's something surprising about watching people that you're used to seeing in a new light and at the hands of different people telling those stories," she said.
Max picked up the show before shooting wrapped and episodes were assembled, and collaborated with the brothers and Boardwalk Pictures to go beyond their social-media personas and glimpse the complex family dynamics.
A yearlong 'whirlwind'
The idea for a family reality show was born after Jake Paul's episode of "Untold" on Netflix. The director, Andrew Renzi, heads the production company North of Now, which worked with the family to develop the concept.
Jake and Logan are perfect reality show subjects because they lead extravagant lives and embrace interpersonal conflict, the show's creators said.
Courtesy of Max
Warren described the production process as a yearlong "whirlwind," racing to document events that were being posted to social media in real time. One way to bridge the gap? The brothers agreed to reserve moments exclusively for the show.
Some challenges: Dealing with the brothers' combative personalities, and the fact that they had a lot of opinions about what should and shouldn't be included.
Past reality shows starring influencers have been a mixed bag. Netflix aired only one season of "Hype House," while Hulu has had more success with "The D'Amelio Show" and "The Secret Lives of Mormon Wives," whose second season premieres in May.
But the Paul brothers are a unique breed in not only leading extravagant lives but embracing interpersonal conflict. From traversing the globe in private jets to fights in the WWE and boxing rings, each brother easily has enough intrigue to fill their own show.
"We're not making them say, 'Hey guys, let's have a pool party and then you can finally have that fight with your mom about that thing,'" Warren said. "We are just grabbing onto them and holding on as tight as we can and rolling."
Mom Pam is a peacemaker, while dad Greg is a foul-mouthed scene-stealer who the brothers say insulted a network exec during one of their pitches.
"Love him or hate him, he's a star," Roma said.
The show also doesn't shy away from sensitive subjects, including discussions about transgender athletes and cancel culture.
"They're pretty down to bear it all," Roma said.
For his part, Warren believes the show signals more opportunities for digital creators on the big screen.
"Feel however you feel about influencers and the internet and YouTube and TikTok," he said, "but if you're an executive who's not paying attention to that, good luck."
And the brothers' massive social presence has paved the way for novel marketing opportunities, said Pia Barlow, the EVP of global originals and multicultural marketing at HBO and Max β including an announcement stunt that many perceived as a long-awaited boxing match between the brothers.
"The announcement was just the beginning," Barlow said.
