• 28-year-old Aamanh Sehdev was named a McKinsey partner this December.
• After joining as a summer intern, he's climbed the ranks in just seven years.
• Sehdev spoke to BI about how he heard the news and what helped him progress at McKinsey.

Aamanh Sehdev had spent a week in early December trying to distract himself by seeing friends and playing padel.

He'd been an associate partner for two of his seven-year career at McKinsey and knew there was a chance he'd be promoted to partner.

But there was a low number of elections this year, so he thought it was fifty-fifty.

The news usually arrives at the end of the week. But at around 8:30 p.m. on Wednesday, Sehdev received a call at home. It was from Tunde Olanrewaju, managing partner of McKinsey's UK, Ireland, and Israel offices.

"The nerves were kicking in, but he got straight to the point," Sehdev told Business Insider.

"Hey, it's great news. Welcome to the partnership. We're really excited to have you on board," Sehdev recalled Olanrewaju telling him. "I said thanks, but in a slightly higher pitch voice than I typically have."

Sehdev is one of around 200 McKinsey employees promoted to partner this December. Amid a slowdown in demand for consulting services, this year's cohort is one of the firm's smallest in recent years.

The promotion elevates him to one of the most senior positions you can reach in a major consulting firm. Partnerships are participatory, giving individuals a say in the direction of the firm. Those promoted to equity partners receive a share of the annual profits.

On McKinsey's website, partners are described as "not only meeting McKinsey's high bar for exceptional leadership, but they are also dedicated to finding solutions to some of the world's most pressing challenges."

At 28, Sehdev is one of the youngest in the cohort. He spoke to BI about what it was like to receive the news and what it takes to make partner.

'Enjoy the moment'

Although his call with Olanrewaju lasted only a few minutes, Sehdev spent the next hour and a half on the phone with sponsors and mentors.

"Obviously, there was a lot of excitement, a lot of congratulations, and a bit of a common thread of 'let it sink in, don't rush into the next thing, enjoy the moment,'" he said.

He also called his mother and brother that evening. His parents didn't go to university, so it was a major milestone for the family. "They were super proud and excited," he said. "They've obviously been pretty key in shaping my journey."

But the following morning, it was into the office to carry on as usual and keep the news a secret from his colleagues until McKinsey's formal announcement a week and a half later.

Sehdev said he was still digesting the achievement. In the new year, he's taking a 17-day trip to Australia to "carve out a little bit of time to think about it a bit more formulaically."

His first focus is to switch off and get some sun, he added.

Becoming a partner is notoriously difficult and competitive. It's the ultimate goal for many consultants starting their careers.

Not for Sehdev.

When he began studying mechanical engineering at London's Imperial College, Sehdev had never heard of McKinsey.

"It was something that people around me were talking about alongside banking," he told BI. "I turned up to a career fair, it was interesting, and I applied for the internship."

For the first half of his career, Sehdev said he was doing "a bit of a random walk" through a whole host of sectors and different functions. It helped him find the right home at the firm — he now works on a combination of private capital and McKinsey's telecommunications (TMT) practice.

Sehdev acknowledged that seven years was a fast ascent up the ranks, but said that meritocracy was one of McKinsey's benefits.

"What McKinsey has a tendency to do is when you get comfortable, they take you to the next role or level, and then you get uncomfortable again. That snowballed for me over the last seven years."

Sehdev said three reasons he was selected as a partner came through in his evaluation.

First, he always has a focused strategy for what he's doing and what he wants to do next at the firm. Second, he showed entrepreneurship and originality, particularly when it came to creating novel ways to work with the smaller software businesses he concentrates on. Lastly, he invested time with the teams and created a positive, energizing atmosphere.

There's an element of luck involved in it as well, he added, saying he was fortunate to have met managers early on who would stay late in the evenings to teach him.

No matter how good you are, working at a top consultancy can be intense. Sehdev said he carves out time to exercise, spend time with family, and protect his weekends. He doesn't expect that to change now he's a partner.

"My mindset has always been, look, I'll set a really high bar, but I'll not let the micro-events or little things take away too much energy. That's made me better at my job."

• Deloitte UK has had a year of reorganization and cost-cutting amid a consulting slowdown.
• It is planning to cut staff travel and expenses by 50% for the rest of the financial year, the FT reported.
• The cuts to spending were short-term, a senior exec said in internal messaging.

The Big Four consulting firm Deloitte wants to cut its spending on staff travel and expenses by more than 50% in the UK, where it is headquartered.

In an email sent to partners and directors in October, Deloitte said the "firmwide cost management measures" were being introduced because of "challenging market conditions" in the UK, the Financial Times reported.

Deloitte reportedly said it was only aiming to maintain the cost cuts until the end of its current financial year in May and described the reduction in spending as "limited" and "temporary."

The email was sent by Sarah Humphreys, chief operating officer of the tax and legal division. Humphreys said Deloitte was also reviewing its "recruitment agency costs, licence fees, bad debts and global recharges," the FT reported.

The cost-saving efforts come after a year of reorganization and redundancies at Deloitte, as the firm grapples with an industry-wide slowdown in demand for consulting services that has hit revenue growth.

Deloitte's global consulting revenues grew by 1.9% in the 2024 financial year ending 31 May. The previous year, they grew by 19.1%.

"Like many organisations, we are looking carefully at our costs to ensure we're able to meet clients' needs while continuing to make investments in our firm and our people," Deloitte said in a statement shared with Business Insider Monday.

The downturn comes after many consultancies hired aggressively during the pandemic.

In March, Deloitte carried out a global overhaul of its operations aimed at cutting costs and repositioning it for future success. It simplified its core offering from five to four categories: audit and assurance, tax and legal strategy, risk and transactions, and technology and transformation.

It has also held several rounds of layoffs in the UK, where it has around 25,000 employees. In internal messages seen by Business Insider, Deloitte said layoffs of around 180 staff in September were "necessary to enable us to navigate the remainder of a challenging FY25."

The firm has also cut UK partner's pay to save on costs, leaving the most senior class of employees with roughly £50,000 ($63,000) less than the previous year — a 4.5% decline. UK partners still took home an average of around £1 million ($1.2 million) for the fourth year running.

Do you work at Deloitte? Contact this reporter in confidence to share your thoughts on the industry at [email protected]

• Small businesses on TikTok are telling their customers about their worst business struggles.
• "My small business is failing" and other messages have become common hooks.
• It's a good way to build authenticity, marketing experts say — as long as it's done smartly.

In the last couple of years, small businesses have littered TikTok with confessionals.

"My small business is failing," is how they often begin.

"If you've been following me for the last couple of months, you may think that it's not," craftsperson Laura Craine said in a post last year. "But in reality, I haven't received an order in weeks."

Another TikToker said: "On the outside, it might look like everything is going well and I'm making lots of orders, but I'm just not."

Ranging from straight-up claims of failure through to warts-and-all insight into the toughest days, each post aims to grab a precious few seconds of your attention, and maybe a portion of your cash.

They resonate well with users "who want to see more than the polished, curated success stories that once dominated social media and Instagram," Inigo Rivero, cofounder of UK-based TikTok marketing agency House of Marketers, told BI.

It also comes "as more small business owners are embracing radical transparency" on TikTok, Rivero added.

And in many cases, it seems to be working.

I remember thinking: 'I can't do this.'

Emma Molloy has long known the power of lifting the veil on her vegan-friendly doughnut business through TikTok, and being transparent about the ups and downs of making her four-year-old business work.

But the hardest moment for her company, Cat Burglar Dough Co., came in August. She had just given birth and was exhausted. Sales had been poor, and she had just learned that her maternity cover had fallen through.

"I was in a real corner and I remember just sitting there thinking, 'I can't do this,'" Molloy, 30, told BI.

She posted about her worries on TikTok, saying: "This month I've come closer than I ever have before to quitting," but added that she was determined to carry on.

A couple of days later, she was sitting on the floor with her baby when her phone suddenly started buzzing nonstop.

Notifications were flooding in. "Order, order, order, order," she said.

Over on Facebook, an influencer named Lisa Dollan — more familiar to her hundreds of thousands of fans as Yorkshire Peach — had just posted a glowing review.

"We had about £3,000 [about $3,800] worth of orders in a week," Molloy said, adding that the business turned a corner after that.

Business Insider wasn't able to independently confirm the amount.

Dollan didn't respond to BI's request for comment. It's unclear whether Molloy's emotional post prompted her reaction.

But some business owners told BI that posting some variant of "my small business is failing" has brought them unusual engagement, new customers, as well as encouragement at a time when they sorely needed it.

The pull of schadenfreude

Creative duo Caitlin Derer and Joseph Lattimer hopped on the trend in August, with a video that has been watched more than 1 million times.

"For us that's huge," they said.

They used the format as a vehicle to talk about how hard they were working and what they needed to turn the business into a success.

Their business, Collectable Cities, makes art toys for the high-end souvenir market, but the pair had reached the "soul-destroying" part of the business where practical issues turned the spark into a slog, Derer said.

"Then you see someone else make a video, where you can feel their pain through the screen and it's like, 'I should be also sharing some of this,'" she said.

The response to their video spanned thousands of comments, giving them exposure to new customers, as well as a wealth of feedback and suggestions.

Alice Bull, founder of Gratified, a TikTok-focused strategy and content agency, says she finds these kinds of posts compelling and has even ordered from businesses after seeing them. She characterizes it as a "storytelling hook," one of five tried-and-tested approaches that she says tend to produce results on the platform.

Bull regularly encourages her clients to not just showcase their products, but to pull back the curtain on their own stories.

"Telling stories, especially on TikTok right now, is one of the most powerful things you can do, particularly with a small business," she told BI.

"Anything you can do to connect with the audience that will potentially become your customers is absolutely vital," she added. "And one of the quickest ways you can do that is by being slightly dramatic."

She said that research shows that emotionally positive content gets the best engagement, but negative content has its own pull.

Indeed, one 2023 study that tracked the eye movement of TikTok and Twitter users suggested that viewers spend more time on negative rather than positive content.

It works because people immediately want to know what happened, Bull said. "You want to either experience that emotion with that person or understand what they went through" in order to save yourself from the same fate, she said.

It can also be a smart way of adding context to unpopular decisions like price hikes, Bull said.

Staying authentic

Done right, the hook can tap into the authenticism that has underpinned other TikTok trends in recent years, like deinfluencing and the "social media isn't real" hook.

But there's an obvious business risk to telling the world you're failing.

People who adopt this strategy need to weigh up the risk of harm to their long-term reputation with the benefits of appealing to people through honesty, Bull said.

There's also a potential ethical problem that comes with virality — if declaring your troubles is such an effective cash lever, there'll always be the temptation for successful businesses to exaggerate or even lie about their struggles.

Indeed, so many iterations have proliferated on the platform that it's been boiled down to something like a script, with audio from particularly successful versions borrowed by others, who simply paste it over their own visuals.

Rivero said that quality also matters.

"I'm not just going to buy a product just because I like the story," he said. "It needs to come hand-in-hand with a good quality product."

He added that a dropshipper who makes the same complaint as a one-person craft business is unlikely to get much sympathy.

Building trust

Laura Craine said that the massive response to her "small business is failing" post was part of what rallied her to carry on with her craft business when she was almost ready to close shop.

"At the time, my videos weren't doing great," she said. But this one took off, bringing her hundreds of new followers and a wealth of supportive feedback.

Craine's business, With Love And Dreams, preserves personal items like wedding blooms or human remains in resin to create memorial keepsakes.

The fact that she handles sensitive and irreplaceable items means her business depends on maintaining a deep wellspring of trust. Being completely authentic with her audience just made sense.

"I want people to see that I'm a real person," she said.

• Nissan and Honda have announced they are beginning merger talks.
• A third Japanese automaker, Mitsubishi, will also participate in the discussions.
• The companies hope a merger could help them take on Tesla and Chinese EV makers, Nikkei previously reported.

Nissan and Honda, two of Japan's largest car companies, have announced that they are beginning merger talks.

The two automakers have agreed to proceed with discussions to build a "strategic partnership focused on intelligence and electrification," according to a statement issued on Monday.

Nissan and Honda are looking to reach a conclusion in talks by the end of January 2025.

A memorandum of understanding (MOU) has also been signed with a third company, Mitsubishi, signaling its involvement in the merger talks.

It would be the largest domestic merger in Japanese automotive history, and if finalized, it would create the world's third-largest automaker by sales.

The companies hope that a merger could help them better compete against Tesla and Chinese EV makers.

Profits were down in the latest earnings reports for all three of Japan's top auto companies — Toyota, Nissan, and Honda — with slumping sales in China a constant theme.

"At this time of change in the automobile industry, which is said to occur once every 100 years, we hope that Mitsubishi Motors' participation in the business integration discussions of Nissan and Honda will lead to further social change," said Toshihiro Mibe, Honda's Director and Representative Executive Officer.

Japan's stock market had closed for trading on Monday when the announcement was made. However, Honda's New York-listed stock was up 13% in premarket trade Monday on the back of the news.

After news of the merger was reported last week, Nissan's stock had surged by nearly 24%.

• President-elect Donald Trump has threatened to retake control of the Panama Canal.
• Trump blasted the "exorbitant" fees charged to US vessels using the canal.
• Panama's president responded on X, saying that "every square meter" of the canal belongs to Panama.

President-elect Donald Trump has threatened to retake control of the Panama Canal as he hit out at what he called the "exorbitant" fees charged to US ships traversing the passage.

Panama charges tariffs for vessels traveling through the iconic waterway, with fees varying by size and purpose.

"The fees being charged by Panama are ridiculous, especially knowing the extraordinary generosity that has been bestowed to Panama by the US," Trump said in a post on Truth Social, adding: "This complete 'rip-off' of our Country will immediately stop."

The US transferred control of the canal to the Panama Canal Authority (PCA) in 1999 in accordance with the Torrijos-Carter Treaties.

"If the principles, both moral and legal, of this magnanimous gesture of giving are not followed, then we will demand that the Panama Canal be returned to us, in full, and without question," Trump continued in a separate post. "To the Officials of Panama, please be guided accordingly!"

Panama President José Raúl Mulino responded in a video statement on X, stating that "every square meter of the Panama Canal and its adjacent zones" belongs to Panama.

The president held up a red book titled "Torrijos Carter Treaty" as he referenced the 1977 agreement that would lead to the dissolution of the Panama Canal Zone and hand over the canal to Panamanians on December 31, 1999.

The roughly 80-kilometer (around 50 miles) canal was officially opened in 1914, offering a new link between the Atlantic and Pacific oceans.

According to the PCA's website, between 13,000 and 14,000 ships use the waterway each year, "connecting 1,920 ports across 170 countries." The United States is the largest user of the canal.

In 2023, a shipping company paid almost $4 million on top of regular fees to get through the Panama Canal following a logjam, Bloomberg reported.

Japan's Eneos Group paid $3.98 million in an auction to jump the queue after a drought caused congestion, the report said.

• There are some Christmas traditions in the UK that might confuse people from the US.
• Every Christmas, families gather to watch pantomimes or meet their school friends at the pub.
• They also eat Yorkshire puddings, mince pies, Christmas pudding, and Christmas cake.

Christmas in the United Kingdom differs slightly from celebrations in America and elsewhere around the world.

People who celebrate Christmas in the UK have slightly different traditions than those who live in the US. From what is traditionally served at a Christmas Day feast to festive activities and childhood traditions, families across the pond have their own unique and quirky ways of celebrating the holidays.

Here are 18 British Christmas traditions that might surprise you.

Pantomimes, or "pantos," are plays performed around Christmastime in the UK.

Pantos are humorous, slapstick entertainment for the whole family, often featuring men dressed in drag. They are sometimes based on a famous fairy tale or story, like "Cinderella," "Peter Pan," or "The Wizard of Oz." 

Pantomimes rely on specific tropes. For example, there's often a villain who will sneak up on the protagonist intermittently throughout the play. It's then the role of the audience to scream, "He's behind you!" to the main character while he or she struggles to figure out what's going on.

Yorkshire puddings are perfect with gravy, but people outside the UK may have never heard of them.

A traditional British roast dinner wouldn't be complete without Yorkshire puddings filled with Bisto or homemade gravy. Yorkshire puddings — not to be confused with sweet puddings — are made of eggs, flour, and milk or water.

After they're cooked in hot oil in the oven, they end up with a distinct hole in the middle. They closely resemble what Americans know as popovers.

While Yorkshire puddings are commonplace at Sunday dinners throughout the year, they're also eaten at Christmastime, though some argue they have no place on a Christmas plate.

Santa Claus is referred to as "Father Christmas."

While some do refer to old Saint Nick as Santa Claus in the UK, it is widely accepted that Father Christmas is his more traditionally British name.

"Santa Claus" is seen as an Americanism, and The Telegraph reported that even the British National Trust said that "Santa Claus should be known as 'Father Christmas' in stately homes and historic buildings because the name is more British."

British children hang Christmas stockings at the ends of their bed.

In America, Christmas stockings are hung by the fireplace with care. However, some British children hang their stockings at the ends of their beds for Father Christmas to fill up while they're sleeping. 

Christmas Eve is a time for school-friend reunions.

Thanksgiving weekend is seen as an opportunity in the United States for students to reunite with friends from high school or middle school. In the UK, it's a tradition for school friends to come together on Christmas Eve, often at the local bar or pub.

Christmas pudding is a traditional British dessert popular during the holiday season.

A Christmas pudding is a dense fruit cake often made weeks or even months in advance. This time allows the dried fruit to soak up alcohol that's regularly poured onto the cake in the weeks before it's consumed.

On Christmas, the cake is set alight and then topped with a sauce of brandy butter or rum butter, cream, lemon cream, ice cream, custard, or sweetened béchamel. It is also sometimes sprinkled with caster or powdered sugar.

For many years, Queen Elizabeth II even gifted each member of her staff a Christmas pudding from Tesco.

Another dessert of choice is Christmas cake, a rich fruit cake covered with marzipan and icing.

While fruit cake is certainly a polarizing dessert wherever you are, Brits seem to make it a little better with thick, sweet white icing. Oftentimes, Christmas cake also comes topped with festive holly decorations. 

Mince pies are pastries filled with dried fruits and spices that are eaten at Christmas.

The BBC reported that the first-known mince-pie recipe dates back to an 1830s-era English cookbook. By the mid-17th century, people reportedly began associating the small pies with Christmas.

At the time, they were traditionally filled with pork or other kinds of meat, sage, and other spices. Nowadays, the pies are filled with dried fruits and sugar powder.

British Christmas desserts are often enjoyed with brandy butter.

The perfect accompaniment to Christmas pudding and mince pies, brandy butter consists of butter and sugar beaten together before brandy is added. Rum butter is an alternative.

The result is still butter-like in consistency, and it's served cold alongside desserts. Americans might know it as "hard sauce."

Brits say "Happy Christmas" instead of "Merry Christmas."

You might remember a scene from the first "Harry Potter" movie in which Ron says, "Happy Christmas, Harry!" While this may sound strange to an American, saying "Happy Christmas" is commonplace in the UK, as opposed to "Merry Christmas." 

Christmas crackers are cardboard tubes wrapped in brightly colored paper and twisted at each end that two people pull for a fun surprise.

Christmas crackers are often pulled at the start of the meal, and the paper hats found inside are worn throughout the meal. Also inside each cracker is a "banger," which makes a loud pop when the cracker is pulled, a joke, and a small prize.

The jokes are usually cheesy and festive. For example: "Why did Santa's helper go to the doctor? Because he had low elf esteem!" 

However, be sure not to pack them if you're traveling to or from the UK on an airplane — they're not permitted to go through TSA in carry-on luggage.

"Top of the Pops" is a television special featuring performances of the year's most popular songs.

On Christmas, the BBC usually runs a holiday special of the since-retired show "Top of the Pops," which features performances from the year's most popular musicians.

The program ran weekly from 1964 until 2006, when it was canceled. People were so upset that the BBC decided to keep the Christmas special, which airs late in the morning on December 25.

Millions of people watch the King's annual televised Christmas Day speech every year.

Every year, families gather to watch the royal Christmas address, informally known as the Queen's or King's speech.

The Telegraph reported that the first Christmas address was 251 words long, but Queen Elizabeth II later came to average 656 words in each speech. It is often one of the most-watched television programs on Christmas Day in the UK.

Christmas commercials are as talked-about as Super Bowl commercials are in the United States.

While Super Bowl commercials are highly scrutinized in the US, Brits pay just as close attention to Christmas commercials.

Not only is the John Lewis ad, or "advert," a Christmas tradition, but almost every supermarket and clothing brand tries to get in on the buzz with a talked-about Christmas commercial.

Brits also anticipate which song will become the annual "Christmas No. 1" single.

The British "Christmas No. 1" has been a tradition for over half a century. Starting in 1952, the top song on the British singles chart has been a coveted spot every Christmas. Christmas No. 1 alums include The Beatles, Queen, Ed Sheeran, and more.

While some Christmas No. 1s have indeed been Christmas songs — "Do They Know It's Christmas?" by Band Aid II in 1989, for example — they don't have to be.

School nativity plays are a popular tradition in UK primary schools.

While religious elementary schools in the United States may put on nativity plays, they are arguably much more popular and part of the culture in Britain.

In the popular British Christmas movie "Love Actually," the characters even attend a Christmas nativity play.

Brits take advantage of after-Christmas sales on Boxing Day.

Boxing Day is typically called British Black Friday, but there are some differences between the holidays. Boxing Day, which is a public holiday in the UK, falls the day after Christmas and has a rich cultural history in Great Britain.

Originating in the mid-1600s, the day was traditionally a day off for servants. On this day, servants would receive a "Christmas Box," or gift, from their master. The servants would then return home on Boxing Day to give "Christmas Boxes" to their families.

In the UK, it can be bad luck to keep your decorations up for more than 12 days after Christmas.

Another difference between US and UK Christmas customs comes after all of the festivities have ended. 

In the UK, it's tradition to take down your tree and decorations 12 days after Christmas — known as Twelfth Night — to avoid bad luck in the new year.

In the Anglican tradition, Twelfth Night, or Epiphany Eve, is the day before Epiphany, which celebrates the coming of the Magi to baby Jesus and marks the end of the 12 days of Christmas. 

• A secretary bought three shares of her company's stock for $60 each in 1935.
• Grace Groner reinvested her dividends for 75 years, and her stake ballooned to $7.2 million.
• Her employer, Abbott, shared Groner's story in a recent website post.

A secretary paid $180 in 1935 for three shares of her employer's stock. By the time she died in 2010, her investment had mushroomed to $7.2 million.

Abbott, a pharmaceutical company, gave a shout-out to the former employee in a recent post on its website.

"As we celebrate 101 years of dividend payouts, we're remembering one of the earliest Abbott investing success stories, that of Grace Groner, who worked as a secretary at Abbott for over 40 years," the post reads.

"In 1935, Groner bought three shares of Abbott stock for $60 each. She consistently reinvested her dividend payments and quietly amassed a $7.2 million fortune. Groner passed away in 2010, at the age of 100, and it was only then that her multimillion-dollar estate was discovered."

She gifted her entire fortune to a foundation she'd established in support of her alma mater, Lake Forest College. She earmarked the money to finance internships, international study, and service projects for students.

Groner hung onto her Abbott shares for over 75 years without selling a single one, despite several stock splits, and used her dividends to bolster her stake.

She was likely able to leave her nest egg intact for so long because of her simple lifestyle. She lived in a one-bedroom house, bought her clothes at rummage sales, and didn't own a car, the Chicago Tribune reported in 2010.

Her shares would be worth north of $28 million today, excluding dividends, given that Abbott's stock price has roughly quadrupled since 2010. The drugmaker's market value has risen to around $200 billion, meaning it now rivals Disney, PepsiCo, and Morgan Stanley in size.

• Colleen Hoover has thrown her support behind Blake Lively after Lively filed a lawsuit against her costar Justin Baldoni.
• The "It Ends With Us" author said Lively had been "nothing but honest" since they first met.
• Lively sued Baldoni for sexual harassment. Baldoni's attorney said the claims were "categorically false."

Colleen Hoover, the bestselling author of "It Ends with Us," has thrown her support behind Blake Lively after Lively sued her costar, Justin Baldoni, for sexual harassment, retaliation, and coordinating attempts to damage her reputation.

In an Instagram Stories post, Hoover linked out to a New York Times report on the situation and wrote: "@blakelively, you have been nothing but honest, kind, supportive and patient since the day we met."

"Thank you for being exactly the human that you are. Never change. Never wilt," she added, possibly referencing Lively's character Lily Bloom's profession as a florist.

In the complaint, obtained by Business Insider, Lively said she had attended a meeting with Baldoni — who also directed the movie adaptation of Hoover's novel — and producer Jamey Heath during filming to address the "hostile work environment that had nearly derailed production of the Film."

The meeting is said to have resulted in all parties agreeing to a number of stipulations, including "no more showing nude videos or images of women, including the producer's wife," to Lively or her employees.

It also required "no more mention of Mr. Baldoni or Mr. Heath's previous 'pornography addiction' or BL's lack of pornography consumption to BL or to other crew members," the complaint said.

The suit goes on to accuse Baldoni and his team of running a smear campaign against Lively.

Lively faced backlash during the film's promotional tour, with many social media users criticizing her lighthearted marketing approach. Baldoni, on the other hand, received praise for highlighting the serious topics raised in the movie.

Bryan Freedman, an attorney for Baldoni and his company, Wayfarer Studios, said in a statement that the claims made in the complaint were "categorically false" and "intentionally salacious with an intent to publicly hurt and rehash a narrative in the media."

"It is shameful that Ms. Lively and her representatives would make such serious and categorically false accusations against Mr. Baldoni, Wayfarer Studios and its representatives, as yet another desperate attempt to 'fix' her negative reputation, which was garnered from her own remarks and actions during the campaign for the film; interviews and press activities that were observed publicly, in real time and unedited, which allowed for the internet to generate their own views and opinions," the statement said.

Reports in Deadline and The Hollywood Reporter said Baldoni has been dropped by his agency, WME, following Lively's complaint.

Business Insider has contacted Freedman and Wayfarer Studios for comment.

• The US plans to remove a $10 million bounty on HTS leader Abu Mohammed al-Jolani.
• It follows a meeting between US diplomats and the Syrian rebel leader earlier this week.
• Jolani has worked to portray himself as a more moderate leader to the West.

The US is set to remove a $10 million bounty on Abu Mohammed al-Jolani, the leader of Hayat Tahrir al-Sham (HTS), the opposition group that spearheaded an offensive against Bashar Assad's Syrian government forces.

Barbara Leaf, the Assistant Secretary of State for Near Eastern Affairs, made the announcement in an online briefing on Friday while discussing a diplomatic trip to Damascus where US representatives met with Jolani.

Leaf said the US delegation "welcomed positive messages" from the leader — who now goes by his birthname Ahmed al-Sharaa — and that he assured them that terrorist groups would not be allowed to pose a threat in Syria.

"And so based on our discussion, I told him we would not be pursuing the Rewards for Justice reward offer that has been in effect for some years," she said.

Pressed for more information on why the US had decided to lift the bounty, Leaf said it was a "policy decision" that "aligned with the fact that we are beginning a discussion with HTS," adding that it would be "a little incoherent then to have a bounty on the guy's head" while sitting down for discussions on regional interests.

HTS, which is listed as a terrorist organization by both the US and the United Nations, traces its origins to Al Qaeda.

Jolani cut his ties with Al Qaeda in 2016 to form a new group, which became HTS the following year.

He has worked for years to portray himself as a more moderate leader to the West and has called the group's terrorist designation a "political label that carries no truth or credibility."

While stressing that the US would "judge by deeds" rather than words, Leaf said Jolani appeared "pragmatic" and noted that he had previously issued "moderate statements" on issues such as women's rights and the protection of equal rights for all communities.

The US delegation, which included Roger Carstens, the special envoy for hostage affairs, also used the Damascus trip to explore leads on the whereabouts of Austin Tice, an American journalist who disappeared in Syria in 2012.

Carstens said that they had had "a lot of information coming in" but that it remained unclear whether Tice was alive. "The bottom line is the information that we have right now doesn't confirm either in one way or the other."

• Elon Musk has had a big year with Tesla and SpaceX soaring in value, supercharging his net worth.
• He helped Donald Trump win reelection and intends to transform the US government in 2025.
• Scroll down for seven charts showing how Musk's 2024 played out.

Elon Musk has had a year for the record books.

His businesses have taken off, with Tesla, SpaceX, xAI, and Neuralink all touching new valuation highs. Their success has boosted Musk's net worth to above $450 billion for the first time, putting him over $200 billion ahead of the world's second-richest person, Amazon's Jeff Bezos.

Musk has also become a power player in US politics after wielding his cash and clout to help win Donald Trump a second term in office. As one of the president-elect's closest advisors, he's now gearing up to overhaul the US government.

The situation seems worse at X, formerly Twitter, after Musk's $44 billion takeover and reshaping of the platform sparked an advertiser exodus.

Take a look at Musk's 2024 in charts (all data is accurate as of Friday, December 20):

1. Charging ahead

Tesla shares have shot up as much as 85% this year, driving the electric vehicle maker's market value above $1.4 trillion for the first time. They've since retreated but continue to trade near record levels.

The automaker has benefited from market buzz around artificial intelligence — which it's harnessing to develop self-driving cars and humanoid robots — plus a robust US economy and the Federal Reserve cutting interest rates.

Investors are also betting that Musk's businesses will benefit from his close ties to Trump, which could translate into less stringent regulations, government subsidies, tariff exemptions, and more.

2. Reaching for the stars

SpaceX's valuation nearly doubled from $180 billion at the end of last year to $350 billion this month, based on the price paid by the company and its backers for employee shares in its latest tender offer.

Musk's rocket, spacecraft, and satellite communications company made several technological breakthroughs this year. For example, it plucked the first-stage booster of its new Starship out of the air using a massive pair of mechanical "chopsticks" in October.

3. Shifting fortunes

Musk's net worth slumped in the spring as Tesla stock tumbled, dropping below $170 billion at its nadir.

But it rebounded by over $300 billion to touch an unprecedented $486 billion on December 17, as Tesla hit fresh highs and SpaceX notched a $350 billion valuation.

4. Rise of the robots

Musk's artificial intelligence company, xAI, was only founded in July 2023.

Yet it notched a post-money valuation of $24 billion in May following its Series B funding round. That rose to $50 billion in November, reports say, meaning the maker of the Grok chatbot is worth roughly as much as Monster Beverage.

5. X marks the drop

It remains tricky to gauge the health of X, the social media company formerly known as Twitter that Musk took private in 2022. One way is to use Fidelity's monthly estimates of the value of its stake in the business.

The mutual fund giant's figures imply that X's valuation has crashed since Musk's purchase. The tech billionaire laid off a large part of the company's workforce and relaxed content moderation in support of greater free speech, triggering an advertiser exodus that hammered the company's revenues.

Regardless, Musk recently posted on X that the platform has roughly 1 billion active users, although around 40% of them only log on during important world events.

6. Trump train

Musk was one of the biggest spenders in the US presidential election, deploying over $270 million to back Trump's race for president, run ads against Democrats, and promote conservative viewpoints.

His starring role in Trump's victory and emergence as one of the president-elect's closest advisors and a co-chief of the new Department of Government Efficiency suggests that his investment in the election has paid off.

7. Building brainpower

Neuralink, Musk's neurotechnology company, was valued at $8 billion this summer, up from about $2 billion three years earlier.

The developer of brain-computer interfaces wants to allow people with quadriplegia to control computers with their thoughts. Musk released footage this spring of the first patient to receive one of its brain implants.

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• Elon Musk tried to play down his role in tanking a government spending bill on Thursday.
• Democrats have started calling him "President Musk," in a move likely to frustrate Donald Trump.
• "Trump must absolutely hate the whole President Musk thing," one commentator said.

Elon Musk has tried to downplay his influence in helping tank a government funding bill, and after Democrats started referring to him as "President Musk."

In a series of X posts on Thursday night, Musk tried to distance himself from Democrats' claims that he is now the de facto leader of the Republican Party.

Musk, who will co-lead the Department of Government Efficiency under President-elect Donald Trump, had criticized the first version of the spending bill earlier this week, calling for it to be "killed."

A revised spending bill that he helped usher in then failed to get enough votes, potentially setting the stage for a government shutdown.

"Objectively, the vast majority of Republican House members voted for the spending bill, but only 2 Democrats did," Musk wrote in response. "Therefore, if the government shuts down, it is obviously the fault of @RepJeffries and the Democratic Party."

Before the vote, Musk had posted: "First of all, I'm not the author of this proposal. Credit to @realDonaldTrump, @JDVance & @SpeakerJohnson."

All but 38 House Republicans voted for the revised bill, but it fell short of the two-thirds majority required to extend government funding until March.

Democrats seized on the opportunity to embarrass Trump by portraying him as a subordinate of Musk.

Rep. Brendan Boyle of Pennsylvania said, "The leader of the GOP is Elon Musk," adding, "He's now calling the shots."

Rep. Greg Casar of Texas asked if Musk was "kind of cosplaying co-President here," adding, "I don't know why Trump doesn't just hand him the Oval Office."

Meanwhile, Rep. Rosa DeLauro of Connecticut, the top Democratic member on the House Appropriations Committee, said Republicans "got scared" because "President Musk said: 'Don't do it — shut the government down.'"

Others also weighed in.

"Welcome to the Elon Musk presidency," Rep. Robert Garcia of California said in a post on Thursday.

"It's clear who's in charge, and it's not President-elect Donald Trump," Rep. Pramila Jayapal of Washington added.

After Thursday's vote, Musk reacted favorably to a post that said the reason Democrats keep saying "President" Elon Musk was to "drive a wedge" between him and Trump.

Charlie Sykes, a political commentator and author of "How the Right Lost Its Mind," wrote that Musk had committed two cardinal sins: "upstaging" Trump and being responsible for an "embarrassing defeat."

"Trump must absolutely hate the whole President Musk thing," he added.

• Bernie Sanders says Elon Musk is using his wealth and political clout to undermine US democracy.
• Musk lambasted a government funding deal and said a shutdown would be the Democrats' fault.
• "Are Republicans beholden to the American people? Or President Musk?" Sanders asked on X.

Elon Musk is wielding his immense wealth and political power to pressure US lawmakers, shifting America from democracy to oligarchy, Sen. Bernie Sanders says.

In two recent X posts, the Vermont senator called out Musk's influence over Republicans and his warnings to legislators if they don't vote the way he wants.

"The US Congress this week came to an agreement to fund our government," he wrote late Wednesday. "Elon Musk, who became $200 BILLION richer since Trump was elected, objected. Are Republicans beholden to the American people? Or President Musk? This is oligarchy at work."

"Elon Musk, the richest man in the world, is threatening to unseat elected officials if they do not follow his orders to shut down the government during the holidays," he said in a Thursday post. "Are we still a democracy or have we already moved to oligarchy and authoritarianism?"

Musk blasted the funding bill in question as bloated and overcomplicated and wrote on X that "any member of the House or Senate who votes for this outrageous spending bill deserves to be voted out in 2 years!"

He threw his weight behind Republicans' alternative bill, hailing it as cleaner and simpler. Moreover, he posted that it would be the Democratic Party's fault if an agreement isn't reached and the government shuts down.

Both Trump's team and Musk have pushed back against the idea that he's pulling Republicans' strings. Musk has said he's only bringing things to the attention of his followers, and they're free to voice their support.

The Tesla and SpaceX CEO's net worth hit a record $486 billion on Tuesday, up $257 billion from the start of the year — a figure that exceeds the fortune of the world's second-richest man, Amazon founder Jeff Bezos. Tesla stock has slid since then, but Musk was still worth $455 billion at Thursday's close.

As Sanders wrote, Musk's wealth surged after President Trump's election victory as Tesla stock rode a broader market rally, and investors wagered the automaker would benefit from Musk's close ties to the White House. Additionally, SpaceX was valued at a record $350 billion this month, boosting the worth of Musk's stake in the rocket company.

Sanders has called out Musk several times in his criticisms of wealth inequality, which often single out billionaires for having too much influence and paying too little in taxes.

"Never before in American history have so few billionaires, so few people had so much wealth and so much power," he said in a clip from "Meet the Press" that he recently shared on X.

"We can't go around the world saying, 'Oh well, you know in Russia, Putin has an oligarchy," Sanders continued. "Well, we've got an oligarchy here, too."

The progressive lawmaker has also clashed with Musk's Big Tech peers. Sanders recently told Bill Gates that he was a "very innovative guy" who deserved to be financially rewarded for his contributions to society as Microsoft's cofounder — but not to the tune of billions of dollars.

"How much do you deserve? Can you make it on a billion? Think you could feed the family? Probably. Pay the rent? Maybe," Sanders quipped.

In response to Sanders saying billionaires shouldn't exist in 2019, Meta CEO Mark Zuckerberg, now the world's third-richest person, agreed that "some of the wealth that can be accumulated is unreasonable."

• New legislation in New York intends to crackdown on the black market for restaurant reservations.
• The law will restrict third-party agents from selling reservations to the highest bidders.
• New York's Gov. Kathy Hochul says it gives everyone "a chance to get a seat at the dinner table."

For the last few years, New York's dining scene hasn't exactly been a democracy.

From Reddit users scalping coveted restaurant spots for $1,500 to third-party agents using AI bots to hoard reservations and sell them to the highest bidders, eating out in New York evolved into a gamified legal black market where the biggest spenders stood a better chance at winning a seat at the table.

Now, a new law, signed by New York Gov. Kathy Hochul on Thursday, seeks to democratize New York's renowned dining culture.

Legislation S.9365A/A.10215A prohibits "third-party restaurant reservation services from arranging unauthorized reservations," per the governor's website.

It intends to crack down on the "predatory marketplace" that requires diners to either pay extra before they set foot in a restaurant or make it "inaccessible" for those who refuse.

"New York is home to some of the best restaurants in the world, and whether you're returning to your favorite local spot or trying out the latest in fine dining, you deserve a fair system," Gov. Hochul said.

New York State Restaurant Association President and CEO Melissa Fleischut, echoed Gov. Hochul and said AI bots stockpiling reservations have "wreaked havoc" on New York restaurants by increasing "no-show" rates.

"Food and beverage orders, employee schedules, and many other aspects of a restaurant rely on accurately predicting how many customers will show on a given night," Fleischut said.

The bill doesn't impact legitimate reservation platforms like SevenRooms and Resy, which work directly with restaurants.

Not everyone is convinced legislation S.9365A/A.10215A will protect both businesses and consumers.

Speaking to Bloomberg, Jonas Frey, who founded the Appointment Trader website, said New York's dining scene will still favor the rich who can splurge on concierge services or book via prepay sellers.

"If Appointment Trader were to shut down tomorrow in New York City, no one that doesn't have a relationship or doesn't want to prepay $1,000 would be able to go to Carbone or 4 Charles Prime Rib or Tatiana for that matter," Frey, whose website will be impacted by the new law, said.

• An employee stabbed a Michigan company's president during a staff meeting, the police said.
• A suspect, whom fellow employees describe as quiet, left the scene but was subsequently arrested.
• Authorities are looking into whether the attack was inspired by the UnitedHealthcare CEO's killing.

Authorities say they're looking into whether a stabbing during a company meeting in Michigan might have had a "copycat" motive inspired by the recent killing of UnitedHealthcare CEO Brian Thompson in New York.

The Fruitport Township Police Department said in a news release that the president of the manufacturing company Anderson Express Inc. was stabbed at about 9:20 a.m. on Tuesday at the company's address in Muskegon, about 35 miles northwest of Grand Rapids.

The police said a preliminary investigation found that a 32-year-old male employee stabbed Erik Denslow, the company president, in the side with a knife.

As of Tuesday afternoon, Denslow was said to be out of surgery and in serious but stable condition.

Anderson Express did not immediately respond to a request for comment from Business Insider.

The police said the suspect fled the scene in his vehicle before being stopped and taken into custody about 15 minutes later. They identified him as Nathan Joseph Mahoney.

Speaking with local media, the police said Mahoney had worked at the company for only about two weeks. The news release said fellow employees described him as having a "quiet demeanor."

Muskegon County Sheriff's Office records show Mahoney is being held on a more than $500,000 bond. He was arraigned Wednesday and charged with assault with intent to commit murder. Amy P. Campanelli, who is listed as Mahoney's attorney in charging documents, did not immediately respond to a request for comment.

Denslow has been president of Anderson Express for a little under two years, according to his LinkedIn profile.

Authorities are searching for a motive, including whether the attack was inspired by the killing of UnitedHealthcare's CEO, who was fatally shot earlier this month, leading to a widely publicized manhunt and the subsequent arrest of a suspect.

"We haven't ruled out copycat motive in regards to this," Fruitport Township's deputy police chief, Greg Poulson, told the local outlet News 8 on Wednesday.

He added: "We're going through all his social accounts, all his electronic media, and trying to determine a motive for this act."

Poulson also told News 8 that threatening CEOs and high-profile businesspeople "seems to be a popular thing in this day and age."

Correction: December 20, 2024 — An earlier version of this story misstated the location of Muskegon, Michigan. It's northwest, not northeast, of Grand Rapids.

• Sam Altman isn't done firing shots at Elon Musk.
• The OpenAI CEO said the Tesla boss was "clearly a bully" who likes to pick fights with rivals in an interview with The Free Press.
• Musk is in a lengthy legal battle with OpenAI and Altman, and refiled a lawsuit against both earlier this year.

Sam Altman and Elon Musk once started OpenAI together — but now their relationship is a lot more complicated.

In an interview with The Free Press on Thursday, Altman said his OpenAI cofounder was "clearly a bully" and said that Musk's high-profile feud with his former company had become a "sideshow."

Since stepping down from OpenAI in 2018, Musk has been highly critical of the AI startup and CEO Altman.

The Tesla boss refiled a lawsuit in August, arguing he had been "deceived" into starting the company by Altman and fellow cofounder Greg Brockman.

Musk has also asked a federal court to block OpenAI from transitioning into a for-profit entity, with OpenAI firing back by releasing a cache of emails showing Musk pushed for the AI startup to be for-profit while working at the company.

In the interview, Altman described Musk as a "legendary entrepreneur" who did a lot to help OpenAI in its early days.

"He's also clearly a bully, and he's also someone who clearly likes to get into fights," added the OpenAI CEO, pointing to the billionaire's high-profile spats with Jeff Bezos and Bill Gates.

Altman also said he believes much of Musk's animosity is rooted in OpenAI's recent success and the fact that he now runs a direct competitor.

Musk announced xAI, his own AI startup, last year, and the company has since released several versions of its chatbot Grok.

"Everything we're doing, I believe Elon would be happy about if he were in control of OpenAI," said Altman.

"He left when he thought we were on a trajectory to certainly fail, and also when we wouldn't do something where he had total control over the company," he added.

Altman's comments come as Musk prepares to occupy an increasingly prominent role in the second Trump administration. Though Musk will have an influential political position, Altman said he did not believe Musk would use his power to go after his rivals.

"I think there are people who will really be a jerk on Twitter who will still not abuse the system of the country," he said.

OpenAI and Musk did not respond to requests for comment, sent outside normal working hours.

• Donald Trump has said the EU will face tariffs unless they make up their trade deficit with the US.
• He has told the bloc to make a "large scale purchase" of US oil and gas to balance trade relations.
• In 2022, the US purchased $131.3 billion more of goods and services from the EU than vice-versa.

US President-elect Donald Trump said he has told the European Union it must purchase a large quantity of US oil and gas, or he will impose tariffs on the trading bloc.

"I told the European Union that they must make up their tremendous deficit with the United States by the large scale purchase of our oil and gas. Otherwise, it is TARIFFS all the way!!!" Trump posted on his Truth Social platform on Friday.

The EU and US have long maintained deep economic ties, but in recent years, the balance of trade has tilted in Europe's favor. In 2022, the overall US goods and services trade deficit with the EU was $131.3 billion.

While the US imports more goods in the trade partnership than the EU, the reverse is true for services.

In 2023, the US exported €396.4 billion ($411.5 billion) of services to the EU, while importing €292.4 billion ($303.5 billion) — a US surplus of €104 billion ($107 billion), according to EU figures.

"The EU and US have deeply integrated economies, with overall balanced trade and investment," Olof Gill, a European Commission spokesperson, told Business Insider.

"We are ready to discuss with President-elect Trump how we can further strengthen an already strong relationship, including by discussing our common interests in the energy sector," he added.

"The message is clear: the European Union is committed to continue working with the United States, pragmatically, to strengthen transatlantic ties," European Council President António Costa told reporters following a meeting of the European Council on Thursday.

Trump made tariffs central to his reelection campaign, suggesting a blanket 10% tariff on goods from all countries. It is still uncertain which policies he will introduce once in office.

The US is one of the EU's largest trading partners, particularly for industries like automobiles, pharmaceuticals, and luxury goods.

Individual countries like Germany, whose stuttering auto market depends heavily on imports to the US, would be particularly hard hit by renewed tariffs.

The pressure of potential tariffs comes as the eurozone struggles with sluggish economic growth and the ongoing war in Ukraine. The bloc expanded by 0.2% in the most recent quarter, compared to 0.7% growth in the US.

On Wednesday, Federal Reserve Chair Jerome Powell said Trump's proposed tariff plans pose more uncertainty to the US economy in the coming year.

"We don't know what will be tariffed, from what countries, for how long, in what size. We don't know whether there'll be retaliatory tariffs. We don't know what the transmission of any of that will be into consumer prices," Powell told reporters.

The European Commission did not reply immediately to a request for comment from Business Insider.

Many favoured rebuilding stronger ties with the European Union, highlighting benefits such as trade, economic growth, and security cooperation

• "Squid Game" was a massive hit for Netflix, which greenlighted a second and third season.
• Its creator, Hwang Dong-hyuk, said he's "exhausted" after working on the show and wants a break.
• Netflix has spun off "Squid Game" into a reality series, in-person experiences, and a video game.

After "Squid Game" became a global sensation in 2021, Netflix invested big time in the series and the franchise — and after working on the show's second and third seasons, its creator is ready for a break.

"I'm so exhausted. I'm so tired," Hwang Dong-hyuk, the mastermind behind the show, told Variety. "In a way, I have to say, I'm so sick of 'Squid Game.' I'm so sick of my life making something, promoting something. So I'm not thinking about my next project right now."

He added: "I'm just thinking about going to some remote island and having my own free time without any phone calls from Netflix."

"Squid Game," a Korean-language series, captured global audiences three years ago with bright, childlike aesthetics juxtaposed against a gripping, deadly story.

Unable to provide for himself or his mother's medical care, Seong Gi-hun, a divorced dad, signs on to a game where people in heavy amounts of debt play children's games in pursuit of a 45.6 billion won cash prize. To do so, they wager their lives: Losing a game means instant death. Seong, played by Lee Jung-jae, survives, but the other 455 players don't — and at the end of season one, he sets off to shut down the games himself.

The series was a massive hit for Netflix, to the tune of 330 million viewers and 2.8 billion hours viewed to date, according to Variety. Bloomberg reported a month after season one's premiere in October 2021 that Netflix estimated the series would make the company $900 million. The first season was critically successful as well: The show was nominated for 14 Emmy awards and won six, including outstanding directing for a drama series for Hwang and outstanding lead actor in a drama series for Lee.

In the three-year gap between seasons one and two, the streaming platform has capitalized on the property, spinning off the "Squid Game" franchise into the reality series "Squid Game: The Challenge" and in-person experiences where people can play through nondeadly versions of the games with their friends. This year, Netflix launched the video game "Squid Game: Unleashed" and made it available to nonsubscribers.

Hwang has been kept in the loop on these "Squid Game" projects and consults on prospective on-screen continuations of the franchise, Variety said. However, he told the publication that he was more concerned with finishing the main series.

He told Entertainment Weekly he'd intended seasons two and three to be one story but had to split them in two because of what would have been a lengthy episode count. The second and third seasons were filmed back-to-back, and season three is expected in 2025.

It's a lot of work for a creator who didn't anticipate he'd be doing a second season at all.

"I had no intention of doing a second season," Hwang said, "because the overall process of writing, producing, and directing the series was so challenging."