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Yesterday β€” 21 December 2024Main stream
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The next two FIFA Women’s World Cups will only air on Netflix

If you want to watch the next two FIFA Women’s World Cups in the US, you’ll need a Netflix subscription.

FIFA confirmed the news today, marking an unexpected change for the sports event, which has historically played on free-to-air broadcast channels. The shift to a streaming platform inevitably makes it more costly and hurts viewer accessibility, while likely injecting FIFA with a lot of cash.

Netflix and FIFA haven’t said how much Netflix is paying for exclusive airing rights. But Netflix and other streaming services have been paying out hefty, sometimes record-setting sums to air live sporting events as the company seeks to earn more revenue from commercials and draw more viewers. Netflix, for example, paid $5 billion to swipe the World Wrestling Entertainment’s weekly RAW program from the USA cable network for 10 years, starting next month.

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WhatsApp Teams Up With Netflix To Lure Squid Game Fandom

20 December 2024 at 03:00
Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show's international fanbase. The campaign includes two...

6 of the best and 6 of the worst Christmas movies on Netflix, according to critics

20 December 2024 at 04:09
A composite of stills showing Taron Egerton in "Carry-on," Lindsay Lohan in "Our Little Secret" and Vanessa Hudgens in "The Princess Switch 3: Romancing the Star."
Taron Egerton, Lindsay Lohan, and Vanessa Hudgens all star in separate Netflix holiday movies.

Netflix / Bob Mahoney / Mark Mainz

  • The holiday season is incomplete for many people without holiday movies.
  • This year, Netflix is streaming a wide range of Christmas classics and original movies.
  • Business Insider has rounded up what critics say are the best and worst Christmas movies on Netflix.

It is the time of year when many turn to Christmas and holiday movies to get them through the winter.

Netflix has a bunch of Christmas films available, many of which are originals.

Here are six movies to watch this holiday season β€” and six to consider skipping.

"Klaus" is one of the most recently made movies to be considered a Christmas classic.
a skinny, shorter man, jesper, in a blue postmasters' uniform looking up at a mountain of a man, klaus, with a white beard, hefting a sack of wrapped presents
"Klaus" stars Jason Schwartzman, J.K. Simmons and Rashida Jones.

Netflix

Summary: As Norway's worst postal student, Jesper (Jason Schwartzman) is exiled to Smeerensburg and instructed to deliver 6,000 letters within a year. Through befriending a carpenter named Klaus (J.K. Simmons) and a teacher named Alva (Rashida Jones), Jesper is able to bring joy back to the town.

Rotten Tomatoes Score: 95%

Why you should watch it: Critics praised the beautiful animation and hopeful narrative.

"Jingle Jangle: A Christmas Journey" is fun for the whole family.
Jingle Jangle Netflix christmas movie 1
"Jingle Jangle: A Christmas Journey" stars Forest Whitaker and Keegan-Michael Key.

Netflix

Summary: In this magical musical, toymaker Jeronicus Jangle (Forest Whitaker) teams up with his granddaughter Journey (Madalen Mills) to recover an invention stolen from him long ago and restore his legacy.

Rotten Tomatoes Score: 91%

Why you should watch it: Critics said the film is creative and fun for adults and kids alike. If you love musicals and the magic of Christmas, "Jingle Jangle" is fun to watch.

The likable cast of "Let It Snow" elevates a cliched story.
Odeya Rush and Liv Hewson with a pig in the snow
"Let It Snow" stars Odeya Rush, Liv Hewson, Kiernan Shipka, Shameik Moore, and Jacob Batalon.

Steve Wilkie / Netflix

Summary: "Let It Snow" is a holiday rom-com about a group of young people in a small town in Illinois who are forced together by a snowstorm.

Rotten Tomatoes Score: 85%

Why you should watch it: "Let It Snow" is more diverse than the typical Christmas rom-com, and critics praised the charming young cast.

"White Christmas" is a fun Christmas musical.
A screengrab from "White Christmas."
"White Christmas" stars Bing Crosby and Danny Kaye.

Paramount Pictures

Summary: The 1954 musical follows two former soldiers-turned-performers as they meet a beautiful sister singing duo. The two groups must work together to save the lodge owned by the soldiers' former commander.

Rotten Tomatoes Score: 77%

Why you should watch it: Critics said "White Christmas" is warm and cozy. Perfect for a winter afternoon.

"Hot Frosty" is not as bad as it sounds.
Dustin Milligan as Jack Snowman and Lacey Chabert as Kathy Barrett in "Hot Frosty."
Dustin Milligan as Jack Snowman and Lacey Chabert as Kathy Barrett in "Hot Frosty."

Netflix

Summary: Lacey Chabert stars as Kathy, a grieving widow who accidentally brings a snowman to life with a magic scarf. When she takes the responsibility of looking after the living snowman (Dustin Milligan), she gains a new perspective on life.

Rotten Tomatoes Score: 79%

Why you should watch it: On the surface, "Hot Frosty" seems like a silly film about a hot snowman, but it's also the perfect self-aware cozy movie to watch during the holidays.

"Carry-on" is the new "Die Hard."
Taron Egerton as Ethan Kopek in "Carry-On."
Taron Egerton as Ethan Kopek in "Carry-On."

Sam Lothridge / Netflix

Summary: Taron Egerton stars as a young, apathetic TSA agent who is blackmailed by a mysterious traveler (Jason Bateman) into allowing a mysterious package through security checks. The agent instead tries to stop the package from reaching its destination while protecting his loved ones.

Rotten Tomatoes Score: 84%

Why you should watch it: This is the closest thing to "Die Hard" on Netflix's catalog. A fun, electrifying thriller set on Christmas Eve, where one man takes on a team of highly trained terrorists.

The sequels to "The Princess Switch" are not as good as the original.
Vanessa Hudgens in grey dress and black dress
"The Princess Switch" series stars Vanessa Hudgens as lookalikes.

Netflix

Summary: In the "Princess Switch" franchise, Vanessa Hudgens plays numerous lookalikes who bump into each other during the Christmas season in the kingdom of Belgravia. Chaos ensues.

Rotten Tomatoes Score: 53% - 56%

Why you should skip it: While the first "Princess Switch" was received reasonably well, the sequels β€” "The Princess Switch: Switched Again" and "The Princess Switch 3: Romancing the Star" β€” overdid it with the switching.

The sequels to "A Christmas Prince" are also disappointing.
Rose McIver in "A Christmas Prince: The Royal Baby"
The "A Christmas Prince" series stars Rose McIver and Ben Lamb.

Cos Aelenei / Netflix

Summary: This franchise stars Rose McIver as a magazine journalist who falls for a prince while trying to write an exposΓ© about him.

Rotten Tomatoes Score: 36% - 50%

Why you should skip it: "A Christmas Prince" was fun, but sequels "A Christmas Prince: The Royal Wedding" and "A Christmas Prince: The Royal Baby" made this royal love story outstay its welcome.

Critics slammed the "Holidate" for being bland.
Emma Roberts as Sloane Reed and Luke Bracey as Jackson in "Holidate."
"Holidate" stars Emma Roberts as Sloane Reed and Luke Bracey as Jackson.

Steve Dietl / Netflix

Summary: Sloane (Emma Roberts) and Jackson (Luke Bracey) are sick of bad dates and meddling family members. When they have a chance encounter, they decide to pretend to be a couple for the holidays. The arrangement works until they start to grow feelings for each other.

Rotten Tomatoes Score: 45%

Why you should skip it: Roberts and Bracey have great chemistry, but critics thought the film was mediocre.

"A Bad Moms Christmas" was another poor Christmas sequel.
bad moms christmas stx entertainment
Mila Kunis, Kathryn Hahn, and Kristen Bell in "A Bad Moms Christmas."

STX Entertainment

Summary: In the Christmassy sequel to "Bad Moms," Mila Kunis, Kristen Bell, and Kathryn Hahn return as three mothers living life to the fullest, defying social expectations. This time, they are rebelling against their mothers, who are making the holidays difficult.

Rotten Tomatoes Score: 32%

Why you should skip it: Critics said the sequel was not as funny or charming as the original "Bad Moms." "A Bad Moms Christmas" is fun to watch once, but it won't become a Christmas classic.

"Our Little Secret," Lindsay Lohan's third holiday movie, disappointed critics.
Ian Harding as Logan, Lindsay Lohan as Avery, and Jon Rudnitsky as Cameron in "Our Little Secret."
Ian Harding as Logan and Lindsay Lohan as Avery in "Our Little Secret."

Bob Mahoney/Netflix

Summary: Ian Harding and Lindsay Lohan team up as two exes forced to be nice to each other at a family Christmas gathering when they discover their new lovers are siblings.

Rotten Tomatoes Score: 38%

Why you should skip it: Lindsay Lohan's Netflix holiday movies are divisive: you either love how bad they are or are completely bored by them. Critics said "Our Little Secret" is better than Lohan's other two movies but still formulaic, and the two lead stars have poor chemistry.

Critics said "Best. Christmas. Ever!" was not the best Christmas movie.
Heather Graham as Charlotte, Brandy Norwood as Jackie, Madison Validum as Beatrix in Best. Christmas. Ever!
Heather Graham, Brandy Norwood, and Madison Validum in "Best. Christmas. Ever!"

Scott Everett White/Netflix

Summary: Charlotte (Heather Graham) is envious of her old college friend Jackie (Brandy Norwood), who sends a Christmas letter every year about her family's accomplishments. When Charlotte and her family get stuck at Jackie's house for Christmas, Charlotte attempts to expose Jackie for lying about her perfect life.

Rotten Tomatoes Score: 40%

Why you should skip it: Critics were not enthused by this film, with most saying that the story was poor and did not make much sense.

Read the original article on Business Insider

Netflix is leaning hard into the 'Squid Game' universe. Its creator is 'sick' of working on it.

19 December 2024 at 11:38
A still from "Squid Game" season two showing Lee Jung-jae in a green jumpsuit looking at something off-screen in front of a group of people blurred out in similar green jumpsuits.
Lee Jung-jae's character rebels against the games in "Squid Game" season two.

No Ju-han / Netflix

  • "Squid Game" was a massive hit for Netflix, which greenlighted a second and third season.
  • Its creator, Hwang Dong-hyuk, said he's "exhausted" after working on the show and wants a break.
  • Netflix has spun off "Squid Game" into a reality series, in-person experiences, and a video game.

After "Squid Game" became a global sensation in 2021, Netflix invested big time in the series and the franchise β€”Β and after working on the show's second and third seasons, its creator is ready for a break.

"I'm so exhausted. I'm so tired," Hwang Dong-hyuk, the mastermind behind the show, told Variety. "In a way, I have to say, I'm so sick of 'Squid Game.' I'm so sick of my life making something, promoting something. So I'm not thinking about my next project right now."

He added: "I'm just thinking about going to some remote island and having my own free time without any phone calls from Netflix."

"Squid Game," a Korean-language series, captured global audiences three years ago with bright, childlike aesthetics juxtaposed against a gripping, deadly story.

Unable to provide for himself or his mother's medical care, Seong Gi-hun, a divorced dad, signs on to a game where people in heavy amounts of debt play children's games in pursuit of a 45.6 billion won cash prize. To do so, they wager their lives: Losing a game means instant death. Seong, played by Lee Jung-jae, survives, but the other 455 players don't β€” and at the end of season one, he sets off to shut down the games himself.

The series was a massive hit for Netflix, to the tune of 330 million viewers and 2.8 billion hours viewed to date, according to Variety. Bloomberg reported a month after season one's premiere in October 2021 that Netflix estimated the series would make the company $900 million. The first season was critically successful as well: The show was nominated for 14 Emmy awards and won six, including outstanding directing for a drama series for Hwang and outstanding lead actor in a drama series for Lee.

In the three-year gap between seasons one and two, the streaming platform has capitalized on the property, spinning off the "Squid Game" franchise into the reality series "Squid Game: The Challenge" and in-person experiences where people can play through nondeadly versions of the games with their friends. This year, Netflix launched the video game "Squid Game: Unleashed" and made it available to nonsubscribers.

Hwang has been kept in the loop on these "Squid Game" projects and consults on prospective on-screen continuations of the franchise, Variety said. However, he told the publication that he was more concerned with finishing the main series.

He told Entertainment Weekly he'd intended seasons two and three to be one story but had to split them in two because of what would have been a lengthy episode count. The second and third seasons were filmed back-to-back, and season three is expected in 2025.

It's a lot of work for a creator who didn't anticipate he'd be doing a second season at all.

"I had no intention of doing a second season," Hwang said, "because the overall process of writing, producing, and directing the series was so challenging."

Read the original article on Business Insider

Here's a reminder of where everyone on 'Virgin River' ended up ahead of season 6

19 December 2024 at 05:42
Martin Henderson and Alexandra Breckenridge in "Virgin River" season six.
Martin Henderson and Alexandra Breckenridge in "Virgin River" season five.

Netflix

  • Netflix's small-town drama "Virgin River" returned with its sixth season on December 19.
  • The last season ended with a bombshell baby reveal and an unexpected return from the dead.
  • Here's a reminder of where all the main characters ended up ahead of the new episodes.

"Virgin River" returned Thursday with its sixth season, delivering another dramatic chapter in Mel and Jack's romance.

The last time audiences saw the couple, played by Martin Henderson and Alexandra Breckenridge, they were planning their wedding while also dealing with the devastating loss of a pregnancy.

The fate of several other characters was also hanging in the balance.

Here's a refresher on where everyone ended up.

Mel lost her baby but was determined to still become a mom by any means possible.
Ava ( Libby Osler), Mel (Alexandra Breckenridge), and Brie (Zibby Allen) in season five of "Virgin River."
Ava ( Libby Osler), Mel (Alexandra Breckenridge), and Brie (Zibby Allen) in season five of "Virgin River."

Netflix

Mel was pregnant and newly engaged at the beginning of "Virgin River" season five. However, tragedy struck midseason.

She lost the baby after a camping trip with Jack, right before a large wildfire spread across the fictional Californian town.

She was devastated by the loss but by the end of the season, she had resolved to have a family with Jack by any means and began to consider adoption.

In the additional Christmas episodes, Mel discovered her biological father was a man named Everett Reid (John Allen Nelson).

Jack got into business with some bad eggs.
Jack (Martin Henderson) in season five of "Virgin River."
Jack (Martin Henderson) in season five of "Virgin River."

Netflix

Jack faced a huge setback with his glamping business after Melissa (Barbara Pollard) was arrested. Unbeknownst to Jack, she had taken over as the head of the Virgin River-area drug operation.

Jack's new business was shut down as part of the investigation into Melissa's illegal activities.

Elsewhere, Jack and Mel took a huge leap forward in their relationship. The couple decided to purchase Lily's (Lynda Boyd) farmland, which just so happened to be the spot of their first kiss.

At the end of the season, the two were planning to build a new home for themselves and their longed-for family.

Charmaine gave birth to her twins and fessed up to Jack that he was not the father.
Charmaine (Lauren Hammersley) in season five of "Virgin River."
Charmaine (Lauren Hammersley) in season five of "Virgin River."

Netflix

In season five, Jack's ex, Charmaine (Lauren Hammersley), revealed she lied about him being the father of her unborn twins.

As it turns out, the twins' father is Calvin (David Cubitt) β€” Virgin River's most notorious villain, who was presumed dead.

It was previously implied that Calvin, the leader of a local drug ring, had died in a boat explosion apparently orchestrated by Melissa.

However, as audiences learned in the season five finale, he was alive.

After returning to Virgin River, he told Charmaine he wanted a relationship with his kids.

Doc agreed to take part in a clinical trial to help with his health.
Vernon 'Doc' Mullins (Tim Matheson) in season five of "Virgin River."
Vernon 'Doc' Mullins (Tim Matheson) in season five of "Virgin River."

Netflix

Vernon 'Doc' Mullins (Tim Matheson), who has the eye disease macular degeneration, lost his vision while treating patients following the wildlife.

Realizing the severity of his condition, he decided to enroll in a clinical trial that could help him restore his eyesight.

Elsewhere, Doc received heartwarming news when Mel asked if he would walk her down the aisle at her wedding.

Hope fought to keep her position as mayor.
Hope McCrea (Annette O'Toole) in season five of "Virgin River."
Hope McCrea (Annette O'Toole) in season five of "Virgin River."

Netflix

Hope (Annette O'Toole) spent much of season five recovering from the traumatic brain injury she had sustained.

She also found herself defending herself from some overly concerned town residents working to remove her as mayor.

By the finale, she had been sworn back in.

In other news, Doc asked Hope to renew their wedding vows.

Lizzy discovered she was pregnant.
Lizzie (Sarah Dugdale) in season five of "Virgin River."
Lizzie (Sarah Dugdale) in season five of "Virgin River."

Netflix

Lizzie (Sarah Dugdale) and Denny (Kai Bradbury) got back together in season five after briefly breaking up in season four.

She began working as Hope's health aide β€” and eventual mayoral assistant β€” and made the decision to remain in Virgin River instead of moving away.

Her decision was partly influenced by her romance with Denny and their experience of surviving the wildfires together.

At the end of the season, she told Denny that she believed she was pregnant.

Denny wanted to leave Virgin River to go to med school.
Denny (Kai Bradbury) and Doc (Tim Matheson) in season five of "Virgin River."
Denny (Kai Bradbury) and Doc (Tim Matheson) in season five of "Virgin River."

Netflix

Doc's grandson began settling into life in Virgin River in season five.

His romance with Lizzie got back on track after she decided to stay in the town.

But in an unexpected twist, Denny told Lizzie in the season five finale that he had changed his mind about staying.

At the town carnival, he dropped the bombshell news that he wanted to leave Virgin River to go to med school after all.

But Lizzie had some big news of her own: she was pregnant.

Preacher had a new love interest but was worried about his future.
Preacher (Colin Lawrence) in season five of "Virgin River."
Preacher (Colin Lawrence) in season five of "Virgin River."

Netflix

Preacher began dating Kaia (Kandyse McClure), a firefighter, in season five.

It came after his former flame, Paige (Lexa Doig), decided to skip town with her son Christopher (Chase Petriw) after the traumatic experience the two had with Vince (Steve Bacic).

As audiences will remember, Christopher was kidnapped by Vince because he believed that Paige and Preacher had conspired to kill his twin brother Wes (also played by Bacic) and hide his body.

As a reminder, Paige did accidentally kill her abusive ex by pushing him down the stairs back in season two, then fled while Preacher took care of the body.

Preacher was assured by town detective Mike (Marco Grazzini) in the season five premiere that the police weren't taking Vince's claims seriously.

However, the ordeal came back to bite him when Wes's body was discovered in the woods in the Christmas episodes.

Brie and Brady broke up and started dating other people.
benjamin hollingsworth as brady in virgin river, wearing a red knit cap and smiling softly at a woman
Brady (Benjamin Hollingsworth) in season five of "Virgin River."

Netflix

Brady (Benjamin Hollingsworth) had managed to break free from the local drug ring and was enjoying a simpler life in season five.

He began seeing a single mother named Lark (Elise Gatien) who has a young daughter.

However, it turned out that Lark had some ulterior motives. As audiences saw, she had been asked to pursue Brady by her ex, Jimmy (Ian Tracey), and the two were planning on using him in some way.

Meanwhile, Brie (Zibby Allen) began seeing Mike.

Cameron and Muriel took their romance public.
Muriel (Teryl Rothery) and Cameron (Mark Ghanime) in season five of "Virgin River."
Muriel (Teryl Rothery) and Cameron (Mark Ghanime) in season five of "Virgin River."

Netflix

The town's newest arrival, a doctor called Cameron (Mark Ghanime), enjoyed a blossoming, if not unexpected, romance with Muriel (Teryl Rothery).

They initially kept things under wraps, concerned they would raise eyebrows, but after speaking to Doc, they took their romance public by kissing in front of the other residents at the Labor Day carnival.

Read the original article on Business Insider

Five years later… Netflix hit with Dutch data access fine

18 December 2024 at 03:03

Five years later sounds like a half-baked sequel to a well-known zombie flick franchise. But it’s a reference to how long it’s taken a data access complaint against Netflix to deliver a penalty decision in the European Union. The fine that’s β€” finally β€” been issued under the bloc’s General Data Protection Regulation (GDPR) is […]

Β© 2024 TechCrunch. All rights reserved. For personal use only.

Aaron Rodgers suggests JFK assassination piqued his interest in politics, 'disheartened' with two-party system

17 December 2024 at 15:29

Aaron Rodgers’ flirtation with politics was addressed in the second episode of his three-part Netflix documentary, "Enigma."

The New York Jets quarterback was floated as a possible running mate to Robert F. Kennedy, Jr. earlier this year before the independent presidential candidate eventually dropped out of the race and endorsed Donald Trump.

Rodgers and Kennedy went on a hike, and the four-time NFL MVP admitted to Kennedy that John F. Kennedy’s assassination in 1963 initially piqued his interest in politics.

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"I mean, I got into politics back when I was a sophomore in high school. I mean, the idea, all around, honestly, your uncle’s death, and that was my first entrance into pulling the veil back, as I call it, on, like, what’s actually going on because I read the Warren Commission’s report about it. I remember it hit me going, β€˜This is what they said happened?’ This can’t be real," he said.

"And then I went to Berkeley, which is a crazy political environment. It’s super leftist, and I grew up in a really conservative, small-town environment. So, that was fun to have, like, my ideologies tested. But, I mean, it’s … I’ve just been disheartened forever, that there’s a two-party system that’s really one party. The one party that's ruling is the people with the money. So, I really didn’t have any hope in politics until, really, you announced your candidacy."

EAGLES' JALEN HURTS BENEFITING FROM 'PRETTY PRIVILEGE,' ESPN NFL ANALYST SAYS

Rodgers later confirmed Robert F. Kennedy Jr. asked him to be his running mate. However, he chose to continue playing football with the Jets.

"Retire and go into politics or play two or three more years," he said. "I definitely envisioned a life without football, and it wasn’t scary. I felt comfort in being able to move on at some point. But I love football. I want to keep playing. And I hated the way last year went. There’s still some unfinished business in New Jersey."

Amid the drama that came with the possibility of Rodgers being Kennedy’s running mate was a report that claimed he allegedly shared conspiracy theories about the Sandy Hook shooting.

Rodgers denied the allegations at the time and in the episode he seemed shocked that someone would paint him that way.

"Misrepresentation is a trigger for sure. Trauma, trigger, whatever," Rodgers said.

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Ads took over streaming this year — and they're just getting started

16 December 2024 at 12:45
Photo collage featuring a hand holding a remote, a vintage TV displaying an 'AD' pop-up, surrounded by tech-business-themed graphic elements

Getty Images; Alyssa Powell/BI

  • Advertising took over the streaming-TV experience this year, and it'll only get bigger next year.
  • Interactive ads that try to get viewers to shop or take other actions are gaining traction.
  • This article is part of "Transforming Business," a series on the must-know leaders and trends impacting industries.

It's back to the future in Hollywood.

Streaming is starting to look like the TV days of old. Entertainment for the masses is back. Bundles are making it easier to consolidate subscriptions.

And ads seem to be everywhere.

Netflix, Disney+, and Max β€”Β which all started ad-free β€”Β now have cheaper ad-supported tiers. Amazon turned on ads in Prime Video this year, making advertising de facto for more than 100 million viewers in the US in one fell swoop.

EMARKETER expects streaming advertising to reach half of linear-TV advertising's size in 2024 and approach parity with it in 2027.

According to the analytics firm Antenna, these cheaper versions are gaining traction with viewers, too. In May, most new paying subscribers to five major streamers were choosing ad-supported tiers β€”Β a year earlier, this was true for only two streamers.

On Disney's latest earnings call, execs said that about 60% of new subscribers in the US were opting for its ad-supported tier, which accounted for 37% of its total US subscribers.

Ad-supported TV viewing also is on the rise through free services like Fox's Tubi, Paramount's Pluto TV, and The Roku Channel. According to Nielsen, those services plus YouTube made up 14.8% of viewing in July, up from 12.5% a year earlier.

"What's old is new again," said Jonathan Miller, a veteran media executive and chief executive of Integrated Media Co., which invests in digital media.

Miller sees ad tiers as a validation of the dual revenue streams that long supported cable. "Advertising and subscriptions have always been a successful model," he said.

Streaming ads are here to stay because β€” along with bundling, cheaper programming, and password-sharing crackdowns β€” they're one of the ways streamers can help make themselves sustainable.

Ads have also begun to directly shape the content streamers offer. Streamers are showing more sports and other live programming because of the big audiences and advertisers they attract.

For example, Netflix's highly anticipated Mike Tyson-Jake Paul fight on November 15 was a win for the streamer despite some tech glitches. Why? Because it showed Netflix's ability to draw huge audiences at once; it said that as many as 60 million households tuned in. That large audience bodes well for Netflix's NFL games on Christmas and its live WWE programming set to debut in January.

Viewers' tolerance for ads will be increasingly tested

Streamers that dipped a toe in the ad space are looking to wade in.

The ad load β€” or ad volume per hour of entertainment β€” has crept up over the past year, according to the measurement firm MediaRadar. There was an average of six minutes of ads per hour in September across eight leading ad-supported streamers, up by 9% from January 2023, when Netflix and Disney had just entered the ad-supported game. That's still far lower than cable, where ad loads can push an eye-watering 15 minutes or more an hour. Viewers are also more likely to tolerate ads in live sports because people are used to them being part of that content.

(L-R) Ryan Fitzpatrick, Charissa Thompson and Tony Gonzalez attend Amazon debuts Inaugural Upfront Presentation at Pier 36 on May 14, 2024 in New York City.
Ryan Fitzpatrick, Charissa Thompson, and Tony Gonzalez host Amazon Prime Video's "Thursday Night Football."

Slaven Vlasic/Getty Images for Amazon

Amazon and Warner Bros. Discovery recently said they'd start showing more ads to their streaming viewers in 2025, while emphasizing that their ad loads were lower than their competitors.

"On the ad-load side, we are light," WBD's streaming chief, JB Perrette, said of the streamer Max during the company's third-quarter earnings call. "We have a very light ad load compared to everyone else in the market, so there's room to grow on the capacity side."

The industry consensus is that streaming ad loads won't become a throwback to cable, though β€” at least not anytime soon.

For one thing, it's a buyer's market. Amazon flooded the market with ad inventory, which depressed ad prices for everyone. Streamers aren't incentivized to add too much more ad inventory because it'll just drive the price down more. Some advertisers are also wary of annoying viewers who are still getting used to seeing ads in streaming.

"The supply has grown significantly over the last few years," said Maureen Bosetti, the chief investment officer for Mediabrands. "It's created a marketplace for marketers."

Makers of streaming video ads are also becoming more ambitious. It's not enough for an ad to be seen β€” they'll try to get viewers to take action, whether by clicking a QR code or dropping a featured product in their shopping cart. These interactive ads could get higher price tags at a time when streaming ad prices have come down.

"As a consumer, I'm seeing more of them," Jessica Brown, a managing director of digital investment at GroupM, said of interactive streaming ads. "We're getting more pitches from the streaming partners. You can measure success in a different way."

Warner Bros. Discovery recently rolled out two such formats. "Shop with Max" identifies items in TV shows and films and matches them with relevant advertiser products that viewers can shop while they watch. "Moments" uses AI to figure out themes, sentiments, and on-screen elements that line up tonally with the advertiser's message.

Fubo recently announced four ad formats, including ones that show trivia questions or polls and product carousels. Fubo said such ads made people 47% more likely to purchase something compared with standard video ads.

"A big objective we have is to make a majority of ads have some form of interactive or engaging feature," Krishan Bhatia, an NBCUniversal exec who was hired by Amazon to lead its Prime Video ads push, said at a recent event. "What brands love about it is not just the fact that you generate a potential purchase off it but people are spending more time with your brands."

Read the original article on Business Insider

'The Kings of Tupelo' explains a wild attempt to kill Obama. Here is where the would-be assassin is now.

13 December 2024 at 08:55
A man with dark hair and black sunglasses speaks to reporters. He's wearing a black suit with a red shirt and a black and white striped tie. Stood behind him is a man with longer black hair wearing a blue shirt and a yellow tie.
James Everett Dutschke speaking to reporters.

Associated Press

  • James Everett Duchtske tried to assassinate Barack Obama with ricin letters in 2013.
  • He carried out the plot to frame his associate, Paul Kevin Curtis.
  • The wild story is the focus of the Netflix docuseries, "The Kings of Tupelo."

James Everett Dutschke, a former Taekwondo instructor, sent poisoned-laced letters in an attempt to kill President Barack Obama in 2013.

The failed attempt was meant to frame his associate, Paul Kevin Curtis, an Elvis impersonator.

Netflix explains how the bizarre set of events unfolded in its latest true crime docuseries, "The Kings of Tupelo."

The three-part series is mainly told from Curtis' perspective, as he explains his belief that an illegal organ harvesting operation was being run out of a Mississippi medical center.

The feud began when Dutschke refused to publish Curtis' claims in a newspaper he owned.

It culminated in an April 2013 attempt kill Obama as well as Roger Wicker, a US Senator from Mississippi, and a local judge.

Dutschke sent letters to the trio that were dusted with the poison ricin.

James Everett Dutschke is serving a 25-year prison sentence for sending the ricin letters

A man with short dark hair in an orange prison outfit is handcuffed with two men in suits walking by his side.
James Everett Dutschke and two US Marshals in 2014.

Reuters

GQ profiled Curtis 2013, a few months after the attempts. He told the magazine that authorities arrested him before realizing that Dutschke was actually the prepatrator.

The Secret Service managed to intercept the letters to Obama and Wicker. Although the letter to Holland was opened, no one was hurt.

Dutschke was arrested 10 days after Curtis and charged with the attempted assassination.

He struck a plea deal with federal prosecutors, agreeing to a 25-year prison sentence, with no right to appeal. He was sentenced in May 2014.

According to the Federal Bureau of Prisons, Dutschke remains incarcerated in the Tucson penitentiary and is not due for release until 2034.

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All the ways Netflix is paring costs and perks, from parental leave to corporate merch

12 December 2024 at 12:00
Netflix on a phone
Non-English shows on Netflix accounted for a third of its views in the year's first half.

CFOTO/CFOTO/Future Publishing via Getty Images

  • Netflix is reportedly reining in some of the generous employee perks it's known for.
  • This includes its parental leave policy, salaries, and even merch, the Wall Street Journal reports.
  • The changes signal a culture shift at a firm that's grown considerably and faces investor pressure.

The tech industry's war on perks seems to have switched to its newest channel: Netflix.

The media and entertainment giant is reportedly trying to rein in some of its employee perks, including its parental leave policy, The Wall Street Journal reported Wednesday.

The company is trying to discourage employees from using the unlimited time off it gave parents for a year following the birth or adoption of a child, the Journal reported, citing internal communications and interviews with current and former employees.

"We did not plan for employees to use 1-year as the starting point for evaluating how much time away they needed for bonding and care, nor did we assume that employees would view this as a 1-year-leave," one HR official wrote to managers, according to the Journal, which said that Netflix has been trying to curb usage of the full year of leave since 2018.

Among employees, taking more than 6 months of parental leave is now "widely understood to be an unwise career move," the Journal reported. A Netflix spokesperson told the Journal that over the last four years, US employees at the company averaged 6.3 months of parental leave, and employees outside the country averaged 7.5 months.

A Netflix spokesperson told BI in a statement, "Employees have the freedom, flexibility and responsibility to determine what is best for them and their family. Our parental leave policy has always been to 'take care of your child and yourself.'" Sergio Ezama, Netflix's chief talent officer, said the company has "not pulled back" on its parental leave policy.

The company has also implemented a limit of $300 in company swag such as coffee mugs or sweatshirts per year that each employee can order, the Journal reported.

Meanwhile, the streamer has asked managers to tighten the purse strings on compensation. It previously let them pay above market rates to attract and retain talent; now, managers are asked to ensure salaries stay within 50% to 95% of employees' peers, per the Journal, citing emails.

Netflix updated its well-know culture memo in June, removing the "freedom and responsibility" section and adding one called "People Over Process" which spoke of hiring "unusually responsible people" who thrive on openness and freedom.

Netflix co-CEO Ted Sarandos said at The Wall Street Journal's Tech Live conference in October that he received pushback for changing the memo.

"We are constantly working on improving the culture," he said. "And so when anyone says, 'Hey, the culture is changing.' Yes, of course it needs to. We definitely change the culture. We wanted to reflect how we work, not dictate how we work."

He said that the company had fewer than 300 employees when he and Netflix cofounder Reed Hastings wrote the memo. While the initial memo was "perfectly suited" for the company's size at the time, the revised version "actually reflects much more today our 14,000 employee business culture," he said.

The changes signal a culture shift at the streamer as it contends with pressure from Wall Street and other challenges. The company has recovered from shedding subscribers for the first time in a decade in 2022, but in recent years has cracked down on password-sharing to boost its subscription numbers.

Netflix isn't the only company reining in perks. As a focus on efficiency sweeps the tech industry, spurring mass layoffs and cost-cutting initiatives, other companies are cracking down. Meta recently fired some employees who misused its $25 Grubhub meal perk. Google told staff last year it was reducing cafΓ© hours on campus and shifting fitness class offerings and shuttle schedules based on usage.

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Netflix's 'The Kings of Tupelo' is about an Elvis impersonator framed for plotting to kill Barack Obama. Here's what happened to Paul Kevin Curtis.

12 December 2024 at 03:49
An image of a man with black hair and a short mustache dressed in a white leather jumpsuit with a high collar. There is a red, yellow, and blue eagle design on the front of the jumpsuit.
A photo of Paul Kevin Curtis dressed as Elvis as seen in "The Kings of Tupelo."

Netflix

  • Netflix's "The Kings of Tupelo" is about an Elvis impersonator called Paul Kevin Curtis.
  • He went down a rabbit hole of conspiracy theories after he said he discovered a fridge full of body parts.
  • In 2013, he was accused of using ricin to try to assassinate Barack Obama.

Netflix is continuing its trend of telling true crime stories that seem almost too wild to be true with "The Kings of Tupelo."

The three-part docuseries follows Paul Kevin Curtis, an Elvis impersonator from Tupelo, Mississippi, who was accused of using the poison ricin to try to assassinate Barack Obama in 2013.

As shown in the series, Curtis was a self-employed janitor in 1999 when he said he discovered a fridge full of body parts while cleaning the morgue at the North Mississippi Medical Center. After raising the issue with management, Curtis claims he was ejected from the building by security guards and was told he was banned from the hospital. North Mississippi Medical Center did not immediately respond to Business Insider's request for comment.

He attempted to publicize his unfounded theories that the body parts were being used for an illegal operation. But when the media ignored him, Curtis approached James Everett Dutschke, a Wayne Newton impersonator, who also lived in Tupelo.

In 2013, GQ reported that Dutschke owned an independent newspaper and promised to publish any story that the mainstream media wouldn't. However, the pair's relationship soured when he refused to publish Curtis' story, fearing it could harm his chances of starting a political career.

This led to a feud between the two men, and Dutschke framed Curtis for attempting to assassinate Obama.

Dutschke sent letters containing ricin, signed with Curtis' name, to Obama in April 2013, as well as US Senator Roger Wicker and Lee County Justice Court Judge Sadie Holland.

The authorities arrested Curtis on April 17, 2013, but quickly established that Dutschke was the culprit when they found his DNA on a dust mask that he wore while making the ricin. Curtis was released without charge.

Paul Kevin Curtis avoided prison and still performs in Tupelo

Dutschke pleaded guilty in 2014 and was sentenced to 25 years in prison for sending the ricin letters.

Curtis posts pictures and videos on Instagram of him singing, but doesn't share much about his personal life.

He has made a few promotional posts about "The Kings of Tupelo," which he appears in throughout.

In one post, he wrote, "Watch my life story on Netflix on December 13, 2024. I am the first Elvis Presley impersonator ever framed in a presidential assassination plot and lived to tell the story."

Read the original article on Business Insider

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