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WTMJ in Milwaukee to Launch Afternoon Lifestyle Show

WTMJ in Milwaukee is launching an afternoon magazine-style program called What's Brewing Wisconsin. The show will be hosted by Morning Blend veteran Tiffany Ogle (pictured left) while Stephanie Brown (right), most recently a community reporter for TMJ4 News, will be the new show's field correspondent and fill-in host. Ogle will also continue her co-hosting duties...

Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh

Cracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel's AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel's brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a...

MNTN Is Selling Ryan Reynolds’ Agency Maximum Effort, SEC Filing Shows

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement...

Kasie Hunt Is Ready to Enter The Arena

Kasie Hunt landed at CNN in August 2021 as the first official anchor hire for the CNN+ streaming service. She was brought on because of her deep experience covering presidential campaigns, Congress, and the Washington, D.C. establishment. Her time at CNN+ didn't last long, though, as the streamer was shut down a month into its...

Disney and Hulu Respond After Oscars Streaming Glitches Affect Viewers

UPDATE -- 10:22 a.m. ET: Following a technical issue with Hulu's login system and some subscription video-on-demand (SVOD) users experiencing the Oscars stream cutting off early, Disney responded to viewers in a statement, apologizing for the issues. "Yesterday evening, we experienced technical and live stream issues on Hulu which impacted some Oscars viewers. We apologize...

IPG Sells R/GA to Private Equity Firm and Agency Leaders

Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency's global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA's management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business....

Blue Diamond Is the Latest Brand to Build a Promotional Vehicle, and This One’s Really Cracked

Earlier this month, when a driver on his way to the Big Ten collegiate athletic conference saw the flashing lights of a police car behind him, he pulled over. It's easy to see how he caught the cops' attention. The vehicle heading for Sacramento was a 20-foot-long fiberglass almond weighing 10,600 pounds and powered by...

McDonald’s Reveals Celebrity Breakfast Orders After Hollywood’s Biggest Night

After the Academy Awards, even celebrities might be contemplating a hearty, comforting breakfast to recover from Hollywood's biggest night. To cap off the celebrations, McDonald's has dropped a commercial spotlighting the go-to breakfast orders of Hollywood stars, including some Oscar-winning and nominated actors. Kieran Culkin, who won the Academy Award for best supporting actor for...

Inside the 2025 Oscars: What Happened During the Commercial Breaks

Sorry, Emilia Perez, it's actually Anora's world. We're just living in it--and bringing you the behind-the-scenes Oscars details you didn't see at home. The little movie that could did pretty much everything at the 97th Oscars. Released by Neon, Anora won statues in five of its six nominated categories, including Best Film Editing, Best Screenplay,...

Advertisers Inadvertently Blocked 56% of Oscars Content Due to Blunt Keyword Blocklists

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. Mantis' research assessed more than 460,000 pageviews between Dec. 28, 2024, and Jan. 27, 2025. A...

Exclusive: How Disney and Prudential Surprised Oscars Viewers in New Ads

The race for the Best Picture statue wasn't the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney's in-house creative studio, Disney CreativeWorks. (The Mouse House owns ABC and...

Google, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the...

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