Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...
Fox News announced a slew of programming changes on Monday, led by the news that Will Cain will be taking over the weekday 4 p.m. ET slot recently vacated by Neil Cavuto. (All times Eastern) Per Fox, The Will Cain Show will debut on Tuesday, Jan. 21--the day after President Donald Trump's inauguration. Cain plans...
It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,...
President-elect Donald Trump has big plans for the first 100 days of his administration--and so does MSNBC. With one week to go until Trump's second inauguration, the network has unveiled an ambitious array of programming set to run from January to April. And much of it is aimed squarely at MSNBC's core demo: progressive viewers...
The latest corporation to slash DEI initiatives is a big one--Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was "winding down outdated programs and materials" and "focusing on programs...
Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris...
A KNBC reporter is taking internet heat for interviewing Dennis Quaid as he was getting out of the way of one of the approaching the LA area wildfires. Quaid was loading his car when KNBC's Robert Kovacik stopped by for a roughly16 minute chat where he spoke of Quaid in the third person. Quaid was...
Ad industry veterans Kai Deveraux Lawson, Simeon Coker, and Tracey Busch saw the need for industry action when it comes to culture, one that could move needles rather than tick boxes. Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies. The...
The jingle from CeraVe's "Hey It's Me" commercial has become meme fodder on social channels like TikTok--sometimes with an air of mockery. But instead of feeling embarrassed, the L'Oreal brand is getting in on the joke by remixing the tune with dozens of influencers. In the latest chapter of its "Moisturize Like a Derm" campaign,...
In just one week, Donald Trump will be sworn in to serve his second term as president of the United States. Since Trump won the U.S. presidential election, media headlines have been dominated by how he won and why, his controversial cabinet picks, and what issues he will take on as soon as he enters...
Top-ranking TikTok employees aren't the only staff members heading toward the exit as the popular app's potential U.S. ban draws near. During the second half of 2024, U.S. employee departures increased by 38% compared to the same time in 2023, according to figures from Live Data Technologies, an employment and job-change research provider. Jason Saltzman,...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in damage, according to AccuWeather. Area agencies and production companies are feeling the effects of the fires as well, with some staffers being...
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New England Patriots and Tampa Bay Buccaneers tight end shank kicks during its Super Bowl ads in 2023 and...
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. According to Gale's post, Meta will no longer have...
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with...
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report, Fire & Ash: Devastation L.A. Anchored by Lester Holt, the one hour special will feature the latest news on the still-unfolding disaster,...
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. in about nine days unless the app severs ties with its Chinese parent company, ByteDance. The oral arguments lasted nearly three hours....
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to...
Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main Today family during the early portion of the morning broadcast. Her farewell continued during Today with Hoda and...
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about deprivation? That's the entrenched opinion, even though 25% of Americans over 21 say they took part in the alcohol-free month last year, per researcher Civic...
