PubMatic is rolling out an AI-enabled marketplace that allows brands to buy premium live sports inventory across CTV publishers.

Indeed, advertising may not play a big role in the platform's future strategy.

The two companies are piloting a marketplace integration for retailers.

The work, filmed mockumentary-style, comes from recently named AOR Havas Chicago.

Findings from CreativeX analyzed 1.6 million Meta and TikTok ads.

Tracksuit operates on a subscription model of $19,000 annually.

Publicis Groupe has posted another prosperous quarter.

McKee comes from Scripps WCPO in Cincinnati

He was named news director in 2021

With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.

The exec's resume includes tenures at Google and agencies like Publicis, McCann, and Leo Burnett.

Delta's AI use currently affects 3% of its domestic flights.

It was not caused by Democrats or Republicans, he said.

Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.

How long can we keep living in a parallel universe of clever stories we tell ourselves—rather than facing the outside world as it actually is?

Al-Shaikh comes from KXAN in Austin

Musk is piloting X toward an AI-first future.

Dave’s Hot Chicken previously worked with Initiative but launched a review after organizational changes at the agency signaled the need for a better long-term partner.

The network will be based in Birmingham

Clinch's pivot to flat-fee model marks a departure from how most adtechs traditionally monetize.