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Wednesday, March 12 Evening Cable News Ratings: Jesse Watters Primetime Claims a Big Demo Victory

Jesse Watters Primetime had a massive showing in the Adults 25-54 demo for Fox News with 550,000 viewers tuning in on Wednesday. Primetime also joined The Five in reaching 4 million total viewers, with that 5 p.m. show being the most-watched program of the evening across all three networks. Meanwhile, The Rachel Maddow Show continued...

Revolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend

Roundtable Addition: Catherine Rampell is joining MSNBC as co-host of The Weekend's 6 p.m. ET show. Formerly a Washington Post opinion columnist, Rampell joins Ayman Mohyeldin and a soon-to-be-announced third co-host on the roundtable show franchise, which will have two airings on Saturdays and Sundays when it launches in April. Jonathan Capehart, Eugene Daniels, and...

CBS Miami to Unveil AR/VR Studio for Sports and Weather

CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported in the market. Sports anchor Mike Cugno will introduce the cutting-edge technology, marking a new chapter in broadcast journalism. Later that evening, at...

Michael Wolff Claims to Have Been Banned From News Networks Over Latest Trump Book

Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All or Nothing: How Trump Recaptured America, which would also seem poised to generate a new round of headlines and media appearances. But in a guest...

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the...

Podcasting and Influencers Are on a Collision Courseβ€”Who Will Win?

At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video content only available on YouTube. It's clear that online video is the next battleground. Few have truly reckoned with...

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms--especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad...

WKYC News Director Jonathan Adkins Leaving the Cleveland Station

WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station's news content director since 2018. On Monday, Tegna announced that John Trevino was taking over leadership of the station and would replace Micki Byrnes who is...

After Axing Fact-Checkers, Meta’sΒ Community Notes Will Have Help From X

Meta will begin testing its Community Notes feature--a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users' notes--on Facebook, Instagram, and Threads, beginning on March 18, the company said. The regime not only mimics X's Community Notes, originally launched in 2019 under the name Birdwatch, but will...

Investing in Our AI-Powered Future With Jeffrey Katzenberg an Justin Wexler of WndrCo

For decades, Jeffrey Katzenberg has been at the forefront of culture-defining innovation--from revolutionizing Hollywood to investing in transformative technology. Now, as AI reshapes how we work, create, and connect, WndrCo is identifying and backing the next wave of game-changing companies. In this episode of The Speed of Culture podcast, private equity firm WndrCo's Jeffrey Katzenberg,...

Scope3 Takes on IAS, DoubleVerify With Custom AI Agents for Brand Safety

Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,...

Omnicom’s Kelly Metz to Lead Investment at Spark Foundry

Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media...

Sinclair Teams with The Salvation Army to Raise Awareness About Homelessness

Sinclair is teaming up with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. Sinclair Cares: From Homeless to Hope looks to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. The station group will produce content...

Monarch Collective Women’s Sports Fund Pays the Dream Forward

Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of growth, with spikes from things like the Caitlin Clark effect bleeding "into more consistency." Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind National Women's...

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