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If it Doesn’t Mean Business, it’s Just a Party

16 May 2025 at 03:32
We don’t gather at events for the lanyards, the lukewarm coffee, or the networking app no one remembers to download. We gather to do business.Β  But a dangerous myth has […]

How Joy and Connection Delivers for Brands

28 March 2025 at 07:58
This post was created in partnership with Fetch Key takeaways Personalization, trust, and delight have become the baseline expectations in modern commerce. Consumers decide which ads and experiences they interact […]

Tapping Into the Rise of AI Personal Shoppers

28 March 2025 at 07:44
This post was created in partnership with Kantar Key takeaways AI personal shoppers are here, and they’re changing how consumers discover, evaluate, and buy products. From simplifying everyday purchases to […]

The New Rules of Seamless Shopping

28 March 2025 at 07:30
This post was created in partnership with SmartCommerce Key takeawaysΒ  Shopping habits have transformed. With just a few taps, consumers can buy what they seeβ€”whenever, wherever. Inspiration now drives instant […]

EXCLUSIVE: Publicis Nabs Coca-Cola U.S. Media Business From WPP

14 March 2025 at 04:49
Publicis Groupe has snagged The Coca-Cola Company's media and data business in the U.S. and Canada from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial...

BarkleyOKRP Sets Up Media Agency MissionOne

13 March 2025 at 03:00
BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella. Led by media agency veteran Sean Corcoran as president, MissionOne will provide full-funnel media planning and buying services, as well...

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