How the 50+ Audience Embraces Technology, According to AARP
9 December 2024 at 12:43
This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month. At a "Brand Genius"...