In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike's share price rose 6.2%, adding $6.7...
Longtime WPP executive Lindsay Pattison is leaving the business, ADWEEK has learned. Per a memo sent to senior staff by WPP CEO Mark Read, seen by ADWEEK, Pattison will exit at the end of May after 16 years with the network. She will help recruit her successor in the interim. Her next move has not...
After a challenging few years for Starbucks, there's been another change at the top of its marketing department. The coffee chain has hired Verizon Value's chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding "innovative ways for marketing...
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including...
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. "We're aware he had many enemies, but we kindly ask that you refrain...
Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. agencies, most recently as ECD at BBDO New York for five years. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH...
Pete Davidson is known for a lot of things. There's his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he's now removed). He's also known for his high-profile dating history. Fellow celebrities ranging from Ariana Grande and Kaia Gerber to Kate Beckinsale and Kim Kardashian...
Duolingo has killed off its unhinged green owl mascot, Duo. The brand confirmed his unexpected demise on social, stating: "Authorities are currently investigating his cause of death and we are cooperating fully. We're aware he had many enemies, but we kindly ask that you refrain from sharing why you hate him in the comments." On...
Every year, the Big Game draws in Big Names, and Super Bowl 59 was no exception. From the famous faces fronting the ads (including some double billers) to celebrity spectators and, of course, the pre-game and halftime performers, it was a star-studded night at the Caesars Superdome in New Orleans, LA. ADWEEK has rounded up...
THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. "At 14, she'll think they're unbearable." It's a gut-punching message, but it's true. Stats then flash on the screen explaining that 45% of girls drop out of sports due to...
THE AD: David Beckham, who became a Stella Artois global brand ambassador in 2024, learns he has a long-lost twin brother of the same name living in the U.S. He initiates a search for his sibling. Plot twist, the other David is... Matt Damon, who plays a character called Dave in the aptly titled: "David...
THE AD: Someone is throwing a "lame" yard party in what appears to be America's least diverse neighborhood. But don't worry, the "Big Men on the Cul-de-sac" -- comedian Shane Gillis, musician Post Malone, and quarterback Peyton Manning -- are here to sort things out. To do so, they've brought cannons stacked with Bud Light...
THE AD: Budweiser's "First Delivery" is a 90-second spot starring a baby Clydesdale horse. The real foal from the brand's Warm Springs Ranch in Boonville, MO, yearns to join the iconic "hitch" (team of horses) on a Budweiser beer delivery. Sadly, he's not old enough just yet. But his determination and courage see him make...
Who is "the Other David?" That's the question Stella Artois planted in January when it unveiled its Super Bowl 59 teaser, which showed David Beckham learning that he had a long-lost twin brother of the same name living in the U.S. Fans were left with a cliffhanger as Beckham initiated a search for the other...
"At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. "At 14 she'll think they're unbearable." It's a gut-punching message, but it's true. Per the brand's own data, 45% of girls drop out of sports due to low body confidence by age...
Dame Annette King is exiting as global lead of Accenture Song's marketing practice and stepping back from executive leadership owing to a "recent health experience." In a statement, King said: "To those who know me, it's no exaggeration to say that this industry has been one of my great loves. I consider myself extraordinarily lucky...
Two years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched "Working With Cancer," a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company's nonprofit arm, La Fondation Publicis, has extended the initiative with "Screening Time Off," an awareness campaign rallying companies...
X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively "conspired" to "withhold billions in advertising revenue," from the platform following Elon Musk's $44 billion 2022 takeover. Abbott Laboratories, Colgate-Palmolive, Lego, Nestle, Pinterest, Shell International, and Tyson Foods were named by Musk's lawyers in an expanded complaint filed in a Texas...
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of...
Bud Light hopes its Super Bowl 59 ad will bring some "Big Men on the Cul-De-Sac" (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and...
