AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the most valuable adtech company in the world, with a market cap north of $166 billion. Earlier this month, the...
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise...
When it comes to marketing a good or service, color matters. Christian Louboutin shoes, for example, stand out with their red soles. UPS is known for its brown trucks. Most people can identify a piece of Tiffany's jewelry by its blue box. The same principles apply to food. "Color is important to us when we...
The list of famous white men who appeared in ads during Super Bowl 59 is long. It includes Glen Powell, Adam Devine, Harrison Ford, Chris Pratt, Chris Hemsworth, Post Malone, Shane Gillis, Matt Damon, David Beckham, Pete Davidson, Gordon Ramsay, and Barry Keoghan. Tom Brady, Payton Manning, and Matthew McConaughey all appeared in more than...
For anyone wanting the final say on which Super Bowl 59 advertiser performed the best, look no further than ADWEEK's Ultimate Super Bowl Ad Ranker. Here's how it works: Hootsuite tracked the volume of mentions a Super Bowl advertiser received across the internet. EDO measured how effective a Super Bowl commercial was at generating online...
Pfizer's 2025 Big Game ad, which aired in the first quarter, features a young boy who beats cancer. Early data suggests the internet doesn't like it. So far, the majority of Pfizer mentions across the internet over the past 24 hours have been negative, according to social listening data seen by ADWEEK. Some example posts...
THE AD: Cycling through several images at a rapid pace--from people stepping on a scale to newspaper clippings to a bowl of colorful cereal--the Big Game commercial from direct-to-consumer telehealth provider Hims & Hers declares that obesity is America's deadliest epidemic. It goes on to state that 74% of U.S. residents are overweight and around...
THE AD: A party runs out of Pringles. Actor Adam Brody calls for help by blowing into an empty chip can like a conch shell. Upon hearing the sound of distress, the famously bushy mustaches of actor Nick Offerman, NBA player James Harden, and Kansas City Chiefs coach Andy Reid detach from their respective faces...
THE AD: At the fictional Ritz Salty Club, located in Utah's salt flats, members walk around expressing their inner saltiness. This includes famously salty actors Aubrey Plaza and Michael Shannon, who argue with each other over which of them is more bitter while munching on crackers. Musician and fellow club member Bad Bunny interrupts the...
The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to block it from airing. The Partnership for Safe Medicines (PSM) is pushing the Food and Drug Administration to call a timeout on the...
For the first time in its 90-year history, the Mondelez International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon, and Bad Bunny expressing their inner saltiness at the fictional Ritz Salty Club, located in Utah's salt flats. "The Big Game offers a unique opportunity...
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial break. They've attempted to do so by posting their spot online days, or weeks, before the Big Game, then promoting it on talk shows and social media. So far this year, some Super Bowl...
There was a time when most Super Bowl commercials didn't feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority...
Two brands. Two agencies. Two commercials. Yet the same general idea: facial hair uproots itself from men's faces then flies around startling people--including children. It's the kind of silly, stupid fun viewers should expect to see during Super Bowl 59, but a very unlikely concept to see in two separate Big Game commercials. In Little...
Different people have different ways of expressing enthusiasm. For actor Eugene Levy, it's all in the eyebrows. An upcoming Super Bowl 59 spot from Little Caesars opens with Levy sinking his teeth into the brand's bite-sized pizza pockets, known as Crazy Puffs. He enjoys the menu item so much that his thick eyebrows detach from...
Anything is possible during the Super Bowl season. In the case of Pringles' latest Big Game ad, that means mustaches can fly. The 30-second spot, created by FCB New York, stars actor Adam Brody, who calls for help when a party runs out of Pringles. Hearing the sound of distress, the facial hair of Nick...
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan, who recently announced plans to leave the company, joined McDonald's as its U.S. chief marketing and customer experience officer in September 2021....
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're doing the same again for Super Bowl 59--in fact, they bought out Fox's in-game ad inventory before November....
The numbers $164.5 billion -- Meta's 2024 revenue, up 22% compared to 2023. Q4 revenue was $48.39 billion, up 21% year-over-year. 3.35 billion -- Daily active people on Meta's family of applications in December 2024, a 5% rise from the same month in 2023. Ad impressions delivered across Meta's family of apps rose 6% year-over-year...
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda, Hyundai, and General Motors are out. So are Kia, BMW, Toyota, and Volkswagen -- four automakers that ran a spot in...
