With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of...
Yeezy.com, Ye's ecommerce website powered by Shopify, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item on Feb. 10: a white T-shirt emblazoned with a swastika, the symbol popularized by Nazis and still used by antisemitic and far-right extremist groups. The move comes after Ye ran a...
On a muggy morning in New Orleans--the day before the Super Bowl--Publicis Media hosted a brunch with some of the biggest execs in women's sports. The gathering was also a pre-launch party for Women's Sports Connect, a new offering available today from the media agency that'll make it easier for clients to advertise across women's...
At ADWEEK, it's sometimes hard to remember that there's an entire sports contest going on during advertising's biggest night of the year. But from our vantage point, the football team from Kansas City wasn't the only group of losers--there were ads that flopped, celebs that just weren't funny, and longstanding trends that dropped off this...
Super Bowl ads are created to make us laugh, drool, scratch our heads, and yearn for our youth. But some of the most memorable ones are the ones that tug on our heartstrings. Budweiser's puppies and horses; that tear-jerker from The Farmer's Dog (at least for dog owners); or Toyota's 2021 spot starring Paralympic swimmer...
Walking around New Orleans in the days before Super Bowl 59, it was impossible to avoid the way that the sporting event has transformed the city. Brands took over restaurants and parking lots, plastered and projected ads onto the sides of buildings, hosted karaoke on sidewalks, and passed out oh-so-many free products. I've been covering...
For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the...
Jesus is back in the Super Bowl for the third time in a row. "He Gets Us," a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad -- called "What Is Greatness?" -- follows a familiar style, tone, and message to previous years, and...
Nate Bargatze is convinced he's saving money. So much money, in fact, that he can afford his own personal opera singer. His financial advisor, however, isn't so sure. That's the storyline for DoorDash's 2025 Super Bowl spot, which stars the comedian in a 30-second ad for the delivery app's membership program, DashPass--the key to Bargatze's...
If you're watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public's understanding of climate change and its impacts. The ad comes on the heels of Los Angeles' devastating wildfires last month. Wildfires...
He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, is back in the Super Bowl for its third consecutive year. A 60-second ad will run in the first half of the game, a spokesperson told ADWEEK. The ad will explore "how Jesus redefined true greatness." Lerma, the lead...
In a new 15-second teaser for DoorDash's 2025 Super Bowl ad, comedian Nate Bergatze's head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he's saved on various orders. His inner voice is (presumably) tracking all the dollars he's earned back...
If you thought holograms were a thing of the future, think again. Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. The goal...
Qsic, a company that powers in-store audio ads for retailers, has raised $25 million in a Series B funding round, ADWEEK can exclusively reveal. The round was led by tech investment firm Hedosophia. Founded in Australia in 2012, Qsic established a U.S. headquarters in 2019 and has seen a spike in interest alongside the ballooning...
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping, browsing, and streaming signals and then optimizes ad buys across streaming TV and online video to target an audience who is most...
Infinite Reality, a startup that makes virtual and augmented reality experiences, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite Reality's $3 billion funding round, announced Jan. 8, which puts the company's valuation at an estimated $12.25 billion, according to Infinite Reality. The...
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the...
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology...
Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in 2019, retail media was a considerably smaller space with fewer players involved. While Clarken successfully moved part of...
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to...
