Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New England Patriots and Tampa Bay Buccaneers tight end shank kicks during its Super Bowl ads in 2023 and...
Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. This week, the group announced its launch of the Next is Now women's sports anthology docuseries on The Roku Channel later this...
Less than two weeks before the Unrivaled 3-on-3 league tips off its inaugural season, its partners at TNT Sports announced an all-star studio lineup to match the talent on the court. When league coverage tips off on January 17 on TNT, truTV, and Max, veteran host Lauren Jbara will be joined by three-time WNBA champion,...
With a prime minister stepping aside, the Edmonton Oilers dropping the Stanley Cup final, and Drake getting sent back to Degrassi High by Kendrick Lamar, Canada has needed a win in the last year or so. In its Super Bowl comeback, Lay's may have just given the True North a taste of victory. While Frito-Lay's...
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial--a first...
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists--one for each of the years Doritos has run a Super Bowl ad--from a Big Game-sized bowl of thousands of submissions. Fans can view...
Just because the Super Bowl only has use for one of the National Football League's 30 stadiums doesn't mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce drop Cowboy Carter from space during Super Bowl 58 last year, Verizon's marking Super Bowl 59 with a FanFast in...
Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment and NFL Films on a pre-Super Bowl special, "The Madden Cruiser: A Bayou Adventure With Bill Belichick." Airing at 12pm ET ahead of...
The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from...
Major League Baseball's winter meetings have been over for a week, but the organization saved one of its biggest swings for today--promoting Uzma Rawn Dowler to its new chief marketing officer. A 10-year MLB veteran, Rawn begins her new role in January and will report to Noah Garden, MLB's deputy commissioner of business and media....
Caitlin Clark had an effect on women's sports in 2024, but investment at every level of the game will push it into the future. The growth of women's sports in the United States has continued its upward trajectory since the Title IX education amendment of 1972 prohibiting federally funded schools from discriminating based on sex....
The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot. 72andSunny has produced the League's Super Bowl ads since 2019. The agency has also played a key role in its "helmets off" marketing strategy, which reveals player...
For brands sponsoring college bowl games, it's no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in...
In the broadening sports media landscape, Disney Advertising is discovering that audiences booing opposing teams on Monday Night Football and saying "Boo-urns" over on Disney+ are often the same. Tonight's Monday Night Football matchup between the Dallas Cowboys and Cincinnati Bengals is getting the Funday Football treatment ESPN first deployed during the 2023 NFL season,...
In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17 win over the Las Vegas Raiders--and increasing its audience 41% from the roughly 9 million who watched the New...
After a record-breaking season, the WNBA's winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand's reputation rose more throughout 2024 than the WNBA's. "It's rare that a sports league ever makes any type of ranking that we put out,"...
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency, director Jake Szymanski (Funny or Die, Mike and Dave Need Wedding Dates), and production companies Gifted Youth and PXP....
As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the "Official Home Improvement Retailer" for FIFA World Cup 2026 in Mexico, Canada, and the United States. With 2,345 stores across all three host nations, The Home Depot will...
NBA 2K and Genius Sports found the cheat code for drawing more fans to the 2024 Emirates NBA Cup: Turn it into a video game. As TNT Sports' networks and platforms show the tournament's quarterfinal and semifinal knockout rounds across its networks and platforms, NBA 2k and Genius Sports will use graphic overlays and in-game...
F1 Academy and its partners used the bright lights of this year's Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves....
