Viewer engagement with Prime Video is comparatively low but rising, providing the company with an opportunity to monetize its massive subscriber base with advertising.
Move over ReformationβVerizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program [β¦]
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
World of Hyatt, the hotel chainβs guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK. The agency will focus on growing awareness, [β¦]