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Today β€” 26 February 2025Adweek News

Paul Randall Joins VML as Chief Delivery Officer for North America

26 February 2025 at 06:00
Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization. He spent nearly three years as vp and managing director, program management, product experiences U.S. for the Google account at R/GA. Prior to that, he was with Huge for more than...

Allbirds Goes All In With Stanley Tucci Dinner Party Series

26 February 2025 at 06:00
Can you imagine being immersed in a party in a cottage in the countryside with your dream dinner guests? Thanks to Allbirds and Stanley Tucci, that dream is becoming a reality. Today, Allbirds premiered Cards on the Table, a four-part series where actor and host Stanley Tucci throws a dream dinner party with various notable...

How Sports Streamers Stack Up in 2025β€”By the Numbers

26 February 2025 at 06:00
Sports isn't going anywhere. Today, Gracenote, the content data business unit of Nielsen, released new research that shows global subscription video-on-demand services (SVODs), including Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+, have significantly grown their sports programming over the last quarter. According to the Gracenote Data Hub, which provides a snapshot of global...

Saturday, Feb. 22 Evening Cable News Ratings: Lara Trump Makes Strong Fox News Debut

26 February 2025 at 06:00
The debut of Fox News' new 9 p.m. ET show My View with Lara Trump easily won the night in total viewers and the Adults 25-54 demo. It was also FNC's most-watched 9 p.m. hour on a Saturday since the first assassination attempt against President Donald Trump in July 2024. MSNBC saw its biggest total...

Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming

26 February 2025 at 03:00
Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood's pre-eminent awards show returns to ABC for its 97th edition--and the first that will be livestreamed on multiple digital platforms, including Hulu, Fubo, and AT&T TV. It's an evolution that...

Rondrell Moore Leaving WTHI After More Than 17 Years

By: Kevin Eck
25 February 2025 at 18:11
Rondrell Moore told WTHI viewers that "It's time" in a social post announcing his departure from the Terre Haute CBS and Fox affiliate. Saying his last newscast will be on Thursday, he added, "I can say this is MY decision. However, it was an incredibly difficult one to make. I cannot say thank you ALL...

Yesterday β€” 25 February 2025Adweek News

MSNBC Layoffs May Follow Programming Overhaul

25 February 2025 at 14:26
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East and MSNBC Union claim that the network intends to cut 99 union employees across nine different shows. "This devastating news comes...

Claydra Rhodes to Co-Anchor Evening News a KBMT in Texas

By: Kevin Eck
25 February 2025 at 13:54
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and NBC station in June 2022 through the Tegna Producer in Residence program. "Claydra embodies the future of broadcast journalism in Southeast Texas," said...

Friday, Feb. 21 Evening Cable News Ratings: Kaitlan Collins Is 1st in the Demo for CNN

25 February 2025 at 13:38
CNN finished the week in second place in the Adults 25-54 demo, ahead of MSNBC and behind Fox News. The Source with Kaitlan Collins was the network's top show within the demo, while The Five and The Rachel Maddow Show placed first for Fox and MSNBC, respectively. Meanwhile, what unexpectedly became Joy Reid's penultimate MSNBC...

Digital Evolution and Omnichannel Success With Monster Energy

In this episode of the Brave Commerce podcast, Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today's omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG...

After Less than Two Years as CEO, Unilever’s Hein Schumacher Receives His Walking Papers

25 February 2025 at 12:44
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down after a tenure of 1 year and 10 months. Hein Schumacher will leave the CEO's office on May 31st, to be replaced by...

Karoline Leavitt Sidelines the White House Correspondents’ Association

25 February 2025 at 12:42
White House press secretary Karoline Leavitt took a moment out of Tuesday's briefing to unveil a seismic change in press access for journalists covering President Donald Trump's administration. Going forward, Leavitt said that White House press team would oversee the press pool instead of the White House Correspondents' Association. "Legacy outlets who have participated in...

Week of Feb. 17 Evening News Ratings: The CBS Evening News Shows Signs of Life

25 February 2025 at 12:09
After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54 demo for the first time since its revamp. To make things even sweeter, it was the only evening news broadcast to record...

Week of Feb. 17 Morning News Ratings: GMA Repeats at No. 1 for 2nd Week in a Row

25 February 2025 at 12:09
ABC News' Good Morning America remained the most-watched morning news broadcast for the second week in a row for the week of Feb. 17. It was a narrow win for GMA as only 13,000 total viewers separated it from NBC News' Today. All indications point to a competitive battle for first place between the two...

Ann Bair to Succeed Ramon Jones as CMO of Nationwide

25 February 2025 at 11:27
Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair's first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she...

Under Pressure From Lawmakers, DoubleVerify Will Offer URL-Level Reporting

25 February 2025 at 10:51
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand...

MLB and ESPN Split Reveals What’s On Deck Amid TV’s Streaming Shift

25 February 2025 at 10:17
The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal--which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and...

McDonald’s Wants to Create a New Generation of Breakfast Fans Amid Brand Overhaul

25 February 2025 at 09:20
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...

Joy Reid Signs off From MSNBC: β€˜The First Rule Is to Fight Back’

25 February 2025 at 09:15
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC's schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket...

NBCUniversal, Macy’s Ink 10-Year Pact for Thanksgiving Day Parade, July 4th Fireworks

25 February 2025 at 08:47
Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before...

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