Publicis Groupe CEO Arthur Sadoun is enjoying his company's position as the world's largest advertising holding company--for now. If Omnicom's acquisition of IPG passes regulatory scrutiny, Publicis will return to its challenger No. 2 position amid the "big six," with the new Omnicom as its larger competitor. But for Sadoun, Omicom's proposed takeover of IPG...
The numbers Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of EUR16 billion ($16.52 billion). Organic growth for Q4 was 6.3%, with revenues of EUR3.8 billion ($3.92 billion). The company grew in all regions last year, including the U.S. (4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with...
Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the Cleveland ABC station for over two years. "It is a privilege to return home and tell the important and impactful stories...
In a new 15-second teaser for DoorDash's 2025 Super Bowl ad, comedian Nate Bergatze's head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he's saved on various orders. His inner voice is (presumably) tracking all the dollars he's earned back...
Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi's collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is...
Chuck Goudie will join the investigative team for NBC 5 Chicago (WMAQ) beginning Monday, February 10 He left WLS in December after nearly 45 years on the air at the Chicago ABC owned station. Goudie will join the 'NBC 5 Investigates' team which features Bennett Haeberle along with veteran producers Katy Smyser and Lisa Capitanini....
A number of news organizations--including NBC News, The New York Times, and NPR--were informed on Friday that they would be losing office space at the Pentagon. Those changes are part of a new annual media rotation program announced by the Department of Defense. Going into effect on Feb. 14, the program will see NBC and...
Sinclair senior vice president of programming Dave Howitt will retire on March 31. Howitt has worked for more 30 of his 48 years in television at Sinclair. He was responsible for the acquisition of syndicated programming and program scheduling, overseeing syndicated programming efforts for 43 markets and 90 stations. "I've had the privilege of working...
The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The...
A year and a half after its debut, Meta's text-based social platform Threads is testing its first-ever ads with "a handful" of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for "a small percentage of people,"...
The digital media company Bustle Digital Group, which owns editorial titles including Bustle, Nylon, Inverse, and Elite Daily, was sued last week for nearly $3 million in unpaid rent and related damages by the real estate firm Columbia Property Trust. BDG stopped paying rent on its 315 Park Avenue South property in October 2023, racking...
President Donald Trump's stiff 25% import tariffs imposed on Canada and Mexico over the weekend--plus a 10% tariff on Chinese goods--has already triggered counter-tariffs, trade wars, and threats of legal cases. Mexico's tariffs have been delayed by one month, Bloomberg reported. For marketers whose brands want to continue doing business with the U.S.'s three major...
For football fans curious to know the history of New Orleans' Caesars Superdome--which will host Super Bowl 59 on Sunday--its homepage features an interactive timeline brimming with trivia. Beyonce, the Rolling Stones, and Taylor Swift have packed the Superdome's seats. Muhammad Ali and Sugar Ray Leonard have boxed beneath its dome. The 50-year-old venue has...
Fox News is bringing back a Super Bowl tradition as chief political anchor Bret Baier will interview President Donald Trump ahead of the Big Game. Their conversation will be pre-taped at Trump's Mar-a-Lago residence in Palm Beach, Fla. and air during the pre-game show at 3 p.m. ET. FNC says that Baier's interview with the...
There are some major brands checking into The White Lotus for Season 3, and they are bringing more to the story than just ad dollars. Today, Warner Bros. Discovery Advertising Sales revealed more details about the brand sponsors activating around White Lotus Season 3, including American Express, Diageo, and Google Pixel. Through the partnerships, the...
CBS News reportedly intends to provide an unedited transcript of its 60 Minutes interview with former Vice President Kamala Harris to the Federal Communications Commission. The move follows reports that the network's parent company, Paramount Global, is seeking to settle a legal case brought by President Donald Trump about the October interview between Harris and...
In the Coors Light Super Bowl universe, humans live among anthropomorphized sloths who can't catch a can of beer if you toss one in their direction. After a "Case of the Mondays" campaign that planted purposely misspelled text in ads and pasted "Mondays Light" onto 12-packs of Coors Light, the Molson Coors brand unveiled its...
Anything is possible during the Super Bowl season. In the case of Pringles' latest Big Game ad, that means mustaches can fly. The 30-second spot, created by FCB New York, stars actor Adam Brody, who calls for help when a party runs out of Pringles. Hearing the sound of distress, the facial hair of Nick...
Doritos Crash the Super Bowl ended a 10-year hiatus and months of voting and judging with an intergalactic snack battle that viewers felt was worth the fight. Doritos announced the return of Crash the Super Bowl in September, whittled thousands of contenders to just 25 by January, and introduced its three finalists by the middle...
The action in the Super Bowl moves pretty fast, and the commercials seem to fly by as well. But one brand has enlisted one of the fastest franchises in cinema to show that you can slow down and enjoy yourself. Haagen-Dazs has taken on a brand platform of "slow," positioning its ice cream as a...
