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Today β€” 10 January 2025Adweek News

Meta Becomes the Latest Major Company to Pull Back on DEI Initiatives

10 January 2025 at 13:09
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. According to Gale's post, Meta will no longer have...

Here’s What Top Marketing Execs Learned at CES 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with...

Ticker: NBC News and CNN Schedule Los Angeles Wildfire Specials

10 January 2025 at 12:40
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report, Fire & Ash: Devastation L.A. Anchored by Lester Holt, the one hour special will feature the latest news on the still-unfolding disaster,...

A Skeptical Supreme Court Weighs TikTok’s Future in the U.S.

10 January 2025 at 11:39
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. in about nine days unless the app severs ties with its Chinese parent company, ByteDance. The oral arguments lasted nearly three hours....

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

10 January 2025 at 11:23
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to...

Hoda Kotb Says an Emotional Goodbye to Today

10 January 2025 at 11:09
Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main Today family during the early portion of the morning broadcast. Her farewell continued during Today with Hoda and...

Booze-Free Brand Gets the Party Started in New Retro-Cool Ad

10 January 2025 at 11:08
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about deprivation? That's the entrenched opinion, even though 25% of Americans over 21 say they took part in the alcohol-free month last year, per researcher Civic...

The Biggest Agentic AI Trends at CES 2025

10 January 2025 at 09:34
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in...

Peacock President Kelly Campbell Confirms Exit

10 January 2025 at 09:15
After three years of leading NBCUniversal's Peacock streaming platform, Kelly Campbell is stepping away from her role as president. Puck was the first to report on Campbell's departure this week, and NBCU has now confirmed the move. The company shared an internal note from Campbell with ADWEEK, in which the outgoing president wrote, "As the...

The Supreme Court Is Hearing Arguments on the TikTok Ban Today. Here’s What to Expect

10 January 2025 at 07:53
The average age of people paying attention to Supreme Court proceedings may never be younger than it will likely be today (Friday) when the next steps toward determining the fate of TikTok will be taken. As part of the Protecting Americans From Foreign Adversary Controlled Applications Act, which was passed by Congress in April, the...

Here’s Your Roundup for the Week Ending January 10

By: Kevin Eck
10 January 2025 at 07:21
I've been watching some pretty compelling coverage of the fires in and around Los Angeles for the past few days. Personally, I flip between KNBC and KCBS, only because I subscribe to apps that allow me to do that from my couch 400 miles North in the Bay Area -- Sorry Fox and ABC stations....

Disney, Fox, and WBD Surprisingly Kill Their New Sports Streamer

10 January 2025 at 06:54
Venu Sports is officially out of the game. Today, Disney-owned ESPN, Fox, and Warner Bros. Discovery announced in a joint statement that Venu Sports, their proposed virtual MVPD service, will be discontinued. The decision is effective immediately. It comes the same week that Disney announced a deal to combine its Hulu + Live TV business...

How One Agency is Reimagining How Influencer Marketing Drives ResultsΒ Β 

10 January 2025 at 05:49
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results. According to Linqia's CEO Nader Alizadeh, a different approach is required to avoid falling victim to the sea of sponsored content sameness...

Production House R+C Expands as Agency Brass, Hires Pierre Lipton as CCO

10 January 2025 at 05:00
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK. Whereas some agencies have opened...

Outback Steakhouse’s Unhinged Ad Is Packed With Family Drama

10 January 2025 at 05:00
A staycation can be a relaxing and affordable way to recover from the stress of holiday travel, but it's a recipe for disappointment in an unhinged ad for Bloomin' Brands restaurant chain Outback Steakhouse. Created by agency Mischief @ No Fixed Address, the 30-second spot begins as a fairly conventional promotion for the chain's latest...

Yesterday β€” 9 January 2025Adweek News

KXAN Reporter Ryan Chandler to Join NBC News

By: Kevin Eck
9 January 2025 at 16:25
KXAN reporter Ryan Chandler is joining NBC News as a Texas-based correspondent. Chandler is the Austin Texas Capitol Correspondent for the Austin, Texas Nexstar owned NBC affiliate. "Follow your dreams, kids: this week I am so grateful to join @nbcnews as a correspondent - based in Texas and reporting nationwide @todayshow @nbcnightlynews @nbcnewsnow @msnbc," Chandler...

GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future

9 January 2025 at 14:24
GroupM chief executive officer Brian Lesser is in a "massive hurry" to advance the agency's business. He returned to lead the global media buying giant in September, where he'd previously served as its North America CEO from 2015-2017. In his first public interview since joining last year, Lesser discussed his new role and priorities for...

Amazon Is Reportedly Exploring Investments in Original News Programming

9 January 2025 at 12:58
There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the streaming giant's first-ever newscast Election Night Live with Brian Williams, which streamed globally on Nov. 5, 2024. An Amazon spokesperson declined to comment...

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