Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban Adweek News By: Trishla Ostwal 22 May 2025 at 05:00 New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.
Pikaβs βProvocative and Controversialβ Ad Casts AI as an Escape From a Post-apocalyptic World Adweek News By: Trishla Ostwal 12 May 2025 at 03:00 Some major TV networks didn't want to run Pika's first ad.
View theΒ Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV Adweek News By: Trishla Ostwal 12 May 2025 at 00:08 The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.
Former Google, MNTN Execs Raise $5.5MΒ to Help Brands Build TV Ads With AIΒ Adweek News By: Trishla Ostwal 11 May 2025 at 23:30 Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and targeting ads on streaming TV.
Meta Launches Thread Video Ads and Revives Facebook Live Ads Adweek News By: Trishla Ostwal 8 May 2025 at 07:15 Meta launches Thread video ads and shares Reels insight at NewFronts.
OpenAI Hires Instacart CEO Fidji Simo as Head of Applications Adweek News By: Trishla Ostwal 8 May 2025 at 02:09 Simo, whoβs expected to depart Instacart in the coming months, will report directly to Altman.
EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Googleβs U-Turn Adweek News By: Trishla Ostwal 7 May 2025 at 05:46 Instead, APS will focus on its existing tools like Amazon Publisher Cloud and Signal IQ.
TikTok Promotes Emily Freed to US Agency Lead Adweek News By: Trishla Ostwal 7 May 2025 at 03:41 Freed has been at TikTok for over three years, previously holding the position of global account lead.
TikTok Builds on Premium Ad Pitch With Cultural Targeting, Expanded Publisher Lineup at NewFronts Adweek News By: Trishla Ostwal 6 May 2025 at 02:00 While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media.
4 Details That Could Complicate Chromeβs Forced $50B Sale Adweek News By: Trishla Ostwal 5 May 2025 at 23:32 Chrome reflects 17 years of deep integration between Google and its browser teamβmaking any sale technically daunting.
Tariffs Test Big Tech: Apple, Amazon, and Meta Brace for Costly Disruption Adweek News By: Trishla Ostwal 2 May 2025 at 07:00 In Q1 earnings calls, CEOs reveal how theyβre adjusting strategies and managing cost hikes through 2025.
Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup Adweek News By: Trishla Ostwal 2 May 2025 at 06:42 The tech giant faces a Sept. 22 remedies trial over a partial monopoly in its adtech stack.
TurboTax Quietly Starts Advertising on Perplexity Adweek News By: Trishla Ostwal 1 May 2025 at 10:25 The company has positioned advertising as the most viable path to scalable growth.
Meta Tops Q1 Expectations With $42B in Revenue, Zuckerberg Talks Up Meta AI App Adweek News By: Trishla Ostwal 30 April 2025 at 11:25 Meta reported $41.4 billion in ad revenue for Q1 2025.
X CEO Linda Yaccarino Says Community Notes Reach 1M Users Adweek News By: Trishla Ostwal 30 April 2025 at 10:08 Yaccarino also touted Xβs growing video capabilities and role in live sports.
Google Is Finally Showing Buyers Where Pmax Ads Run, As Antitrust Pressure Mounts Adweek News By: Trishla Ostwal 30 April 2025 at 04:00 More than 1 million advertisers use Google's Performance Max.
View this AI Firmβs Pitch Deck that Raised $5.8M to AutomateΒ Rote Adtech Tasks for Publishers Adweek News By: Trishla Ostwal 30 April 2025 at 01:00 Swivel has signed 10 publishers, mostly in the connected TV space, in the last year.
Antitrust and Googleβs Adtech Alphabet Soup Adweek News By: Trishla Ostwal 29 April 2025 at 03:42 ADWEEKβs podcast unpacks how the DOJβs ruling could scramble Googleβs ad empire.
OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon Adweek News By: Trishla Ostwal 28 April 2025 at 10:14 OpenAIβs move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.
DOJ Wants Google to Share Search Data, but Privacy Risks and Tech Hurdles Loom Large Adweek News By: Trishla Ostwal 28 April 2025 at 02:08 Other potential remedies include a sell-off of its Chrome browser, and banning default placements on phones.