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Google Pushes Trump DOJ to Pull Back Calls to Break Up Company

Google is hoping that a change in regime leads to a change in its perception as an illegal monopoly in the online search sector by regulators in Washington, D.C. Sources familiar with the discussions told Bloomberg that Google representatives met with the Department of Justice last week and urged the DOJ to rescind its push...

National CineMedia Reveals 2025 U.S. Young Lions Finalists

Cinema advertising platform National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S. Lions Community as the competition's first Bold Impact sponsor. OMD has teamed up with...

Abrdn Welcomes Back the Letter E, Rebrands as aberdeen

A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels aren't so bad, as Abrdn has once again rebranded as aberdeen. The company was founded in 1825 and became Standard Life Aberdeen in 2017, following a merger between two asset managers, according to the BBC, noting that...

Meta Wants Businesses of All Sizes to Use Its AI AssistantΒ 

Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application. Now, it's working on bringing the power of AI to businesses of all sizes. Meta AI has more than 700 million monthly active users, and CEO Mark Zuckerberg said...

Kroger CEO Rodney McMullen Steps Down After Board Investigation

Chairman and CEO Rodney McMullen is no longer in stock at Kroger, as the supermarket chain announced his resignation Monday following an investigation into his conduct by the company's board of directors. Kroger would not offer specifics, only saying that McMullen's activity was inconsistent with its policy on business ethics but unrelated to the business...

Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh

Cracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel's AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel's brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a...

Pete Distad to Lead Fox’s New Streaming Platform

Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad had previously been CEO of Venu Sports, the virtual multichannel video programming distributor that was scrapped in January by ESPN, Fox, and Warner Bros. Discovery. Before joining...

Revolt Taps Freya Williams As Chief Strategy Officer for North America

Freya Williams has joined global creative consultancy Revolt in the new role of chief strategy officer (CSO) for North America. Williams had been working with Revolt in a part-time advisory role as a fractional CSO. Prior to Revolt, she spent more than seven-and-a-half years as CEO of sustainability and impact strategy and creative consultancy Futerra...

Paul Randall Joins VML as Chief Delivery Officer for North America

Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization. He spent nearly three years as vp and managing director, program management, product experiences U.S. for the Google account at R/GA. Prior to that, he was with Huge for more than...

McDonald’s Wants to Create a New Generation of Breakfast Fans Amid Brand Overhaul

It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...

NBCUniversal, Macy’s Ink 10-Year Pact for Thanksgiving Day Parade, July 4th Fireworks

Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before...

Citigroup Scales Back DEI Initiatives

The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it no longer require a diverse slate of candidates for job interviews, that it would only set "aspirational representation goals" where required by local law,...

Report: TikTok Begins Laying Off Members of Trust and Safety Team

TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent...

Publicis Media Appoints Lonnie Limón to Lead its Multicultural Arm

Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands navigate the multicultural marketing landscape. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &...

ADWEEK to Expand Marketing Vanguard Platform

ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers. In her nearly three years with the ANA,...

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