Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how. When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which...
If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). The online...
No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it....
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI...
A few recent events have put private labels, also known as store brands, in a good position for the future. First, supply chain issues during the pandemic led to shortages among big-name brands, forcing many shoppers to give private label products they might have ignored in the past a try. Second, high rates of inflation...
Private label brands, such as Walmart's Great Value, Target's Good & Gather, and Costco's Kirkland Signature, have found their way into more homes across America this past year. There are a few reasons why. First, supply chain issues during the pandemic led to shortages in big-name national brands, forcing many shoppers to give private label...
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they aren't all the same. Some chief executive officers, for example, earned a lot more than the others last year. Now that Omnicom and Interpublic plan to merge, creating the world's largest ad conglomerate,...
After a record-breaking season, the WNBA's winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand's reputation rose more throughout 2024 than the WNBA's. "It's rare that a sports league ever makes any type of ranking that we put out,"...
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to...
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $6.1 billion--a 8.8% year-over-year increase--on Thanksgiving this year, according...
One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising. As 2024 comes to a close, podcasts themselves continue to pivot from an aural medium to a visual one, redefining the channel, expanding audiences,...
With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what's to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident customers and a strong economy. Target, however, had a disappointing third quarter, suggesting consumers are pulling back...
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association of America (OAAA). The amount represents a 4.3% increase compared to the same time last year and an all-time high for the third quarter. Overall,...
Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the experience, not just looking at it." He defined the upcoming, immersive phase of online communication as...
