Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo to staff obtained by the Financial Times, WPP CEO Mark Read wrote: "From the beginning of April this year, the expectation ......
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company's chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements....
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show for close to 40 years, he started speaking and bringing in high-powered thought leaders roughly 18 years...
MediaLink, which has a long history at the Consumer Technology Association's Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how...
This post was previously published at an earlier date. The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as a commercial one. Some of the best ads of the year drop during this time....
Omnicom's acquisition of IPG may have been the biggest agency news of the year, but it wasn't the only move in the sector this month. We've gathered up some of the bigger moves made in the last couple of weeks. Alma Alma has appointed Jorge Murillo as co-chief creative officer, to help to steer the...
When Omnicom announced its takeover of Interpublic Group (IPG) on Dec. 9, its leadership was clear that the deal was pending regulatory approval. Ten days later, the deal is facing its first probe from Congressional representative Jim Jordan, who is investigating the two holding companies' ties to two organizations he views as anti-conservative. On Wednesday,...
Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 has been through a lot since its launch in Kyiv four years ago. As the war broke out and staff scattered across Europe, the agency put out lauded work for its clients while fighting Russian aggression with creativity. Still staunchly...
Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about. Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by...
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of...
The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. Many take their holiday ho ho hos to...
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of...
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews--in which case, do they precede as enemies or friends? It...
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan London. The Berlin opening is the next step in Joan's mission to build a global presence. The growth of Joan in 2024 has been...
For the third year in a row, American Family Insurance, in partnership with Time, is presenting its "Dreamer of the Year" award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to do the same. This year, three groups are being honored for their efforts in the...
This story was previously published at an earlier date. Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. We asked numerous...
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it...
PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser. While no details of the spot have been shared yet, the brand said in a statement that...
