The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive...
For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be "ignorable." Mischief's own brand of creativity has been hard to ignore the past few years. Producing brave work for clients, from Goldfish's "Chilean Sea Bass" rebrand to Coors Light's "Time Capsule" spot,...
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into the private story of the unseen forces that propelled his ascension. Premiering Jan. 25 at 9 p.m. ET, Kobe:...
Donald Trump's love/hate relationship with Fox News Media was all love on Thursday night. The president-elect received the inaugural Patriot of the Year award during Fox Nation's sixth annual Patriot Awards ceremony, held in Brookville, NY. Chants of "USA!" echoed inside the Tilles Center for Performing Arts as Trump walked onto the stage and was...
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years...
Top of the Ticker: CNN seems to be pleased with the performance of its satirical news show, Have I Got News For You. The Roy Wood Jr.-helmed American version of the long-running British series scored a Season 2 order. Have I Got News For You has paired well with CNN's encore presentation of Real Time...
