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Telemundo Texas to Air Special on Criminal Tactics Used in Border Operations

Noticias Telemundo Texas, one of Telemundo Station Group's free ad-supported streaming TV (FAST) channels, will air investigative special En La Mira de Los Traficantes on Saturday, March 15, and Sunday, March 16. En La Mira de Los Traficantes, which is produced by Telemundo 48 El Paso (KTDO), follows investigative journalist Josue Esquivel as he embeds...

March Madness Scores More Ad Buys, But Women’s Basketball Is the Big Winner

The NCAA men's and women's college basketball tournaments that comprise March Madness score huge ad sales, but one side's gaudy stat line is helping the whole sport win. CBS Sports and TNT Sports held a joint call on Wednesday during which Paramount Advertising evp of sports sales Ryan Briganti and Warner Bros. Discovery evp of...

Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic...

After Record-Breaking Ad Sales, Comcast NBCU and the Olympics Team Up Again

Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as...

Chicago Dispensary Dishes Up the World’s Largest Weed Pizza for Pi Day

At "high" noon today, an Illinois-based dispensary chain called Ivy Hall and legendary pizza parlor Paulie Gee's will be dishing up THC-spiked slices from the world's largest infused, Sicilian-style pie. There's no actual Guinness World Record--the iconic stats-keeping brand is not cannabis-friendly--so you'll have to take the organizers' word that they have broken any previous...

EXCLUSIVE: Publicis Nabs Coca-Cola U.S. Media Business From WPP

Publicis Groupe has snagged The Coca-Cola Company's media and data business in the U.S. and Canada from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial...

The FTC Is Taking a Closer Look at Omnicom’s IPG Takeover

The U.S. Federal Trade Commission (FTC) has requested additional information and documents ahead of Omnicom Group's proposed takeover of Interpublic Group (IPG). In a corporate blog post, Omnicom said the request formed "a standard part of the regulatory process." However, the FTC's second request for information could be a sign the government agency is reviewing...

Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh

If you've ever loved dad jokes, there's a new show dedicated to celebrities telling them--and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes...

Wednesday, March 12 Evening Cable News Ratings: Jesse Watters Primetime Claims a Big Demo Victory

Jesse Watters Primetime had a massive showing in the Adults 25-54 demo for Fox News with 550,000 viewers tuning in on Wednesday. Primetime also joined The Five in reaching 4 million total viewers, with that 5 p.m. show being the most-watched program of the evening across all three networks. Meanwhile, The Rachel Maddow Show continued...

Revolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend

Roundtable Addition: Catherine Rampell is joining MSNBC as co-host of The Weekend's 6 p.m. ET show. Formerly a Washington Post opinion columnist, Rampell joins Ayman Mohyeldin and a soon-to-be-announced third co-host on the roundtable show franchise, which will have two airings on Saturdays and Sundays when it launches in April. Jonathan Capehart, Eugene Daniels, and...

CBS Miami to Unveil AR/VR Studio for Sports and Weather

CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported in the market. Sports anchor Mike Cugno will introduce the cutting-edge technology, marking a new chapter in broadcast journalism. Later that evening, at...

Michael Wolff Claims to Have Been Banned From News Networks Over Latest Trump Book

Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All or Nothing: How Trump Recaptured America, which would also seem poised to generate a new round of headlines and media appearances. But in a guest...

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the...

Podcasting and Influencers Are on a Collision Courseβ€”Who Will Win?

At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video content only available on YouTube. It's clear that online video is the next battleground. Few have truly reckoned with...

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