If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in...
After three years of leading NBCUniversal's Peacock streaming platform, Kelly Campbell is stepping away from her role as president. Puck was the first to report on Campbell's departure this week, and NBCU has now confirmed the move. The company shared an internal note from Campbell with ADWEEK, in which the outgoing president wrote, "As the...
The average age of people paying attention to Supreme Court proceedings may never be younger than it will likely be today (Friday) when the next steps toward determining the fate of TikTok will be taken. As part of the Protecting Americans From Foreign Adversary Controlled Applications Act, which was passed by Congress in April, the...
I've been watching some pretty compelling coverage of the fires in and around Los Angeles for the past few days. Personally, I flip between KNBC and KCBS, only because I subscribe to apps that allow me to do that from my couch 400 miles North in the Bay Area -- Sorry Fox and ABC stations....
Venu Sports is officially out of the game. Today, Disney-owned ESPN, Fox, and Warner Bros. Discovery announced in a joint statement that Venu Sports, their proposed virtual MVPD service, will be discontinued. The decision is effective immediately. It comes the same week that Disney announced a deal to combine its Hulu + Live TV business...
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results. According to Linqia's CEO Nader Alizadeh, a different approach is required to avoid falling victim to the sea of sponsored content sameness...
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK. Whereas some agencies have opened...
A staycation can be a relaxing and affordable way to recover from the stress of holiday travel, but it's a recipe for disappointment in an unhinged ad for Bloomin' Brands restaurant chain Outback Steakhouse. Created by agency Mischief @ No Fixed Address, the 30-second spot begins as a fairly conventional promotion for the chain's latest...
KXAN reporter Ryan Chandler is joining NBC News as a Texas-based correspondent. Chandler is the Austin Texas Capitol Correspondent for the Austin, Texas Nexstar owned NBC affiliate. "Follow your dreams, kids: this week I am so grateful to join @nbcnews as a correspondent - based in Texas and reporting nationwide @todayshow @nbcnightlynews @nbcnewsnow @msnbc," Chandler...
GroupM chief executive officer Brian Lesser is in a "massive hurry" to advance the agency's business. He returned to lead the global media buying giant in September, where he'd previously served as its North America CEO from 2015-2017. In his first public interview since joining last year, Lesser discussed his new role and priorities for...
There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the streaming giant's first-ever newscast Election Night Live with Brian Williams, which streamed globally on Nov. 5, 2024. An Amazon spokesperson declined to comment...
Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. This week, the group announced its launch of the Next is Now women's sports anthology docuseries on The Roku Channel later this...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, which include Arizona, Liz Claiborne, and Stafford. The new company also revealed that it sold off the U.S. operations of Reebok...
Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some friends to sit alongside her and keep the good times rolling during the renamed Today with Jenna and Friends hour until a...
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County, offering temporary housing to people who were impacted. But many other brands and businesses, both national and local, are also lending a...
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. DigiShopGirl Media...
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound. But for marketers,...
The Justice Department's effort to bar Americans from access to TikTok--a matter to be argued before the Supreme Court tomorrow--is possibly the most contentious first-amendment case of the social media age. But it's not a new one. The United States has enacted widespread bans on publications and information sources in the past, for reasons similar...
