VICTORIA, Seychelles, 18th April 2025, Chainwire
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Welcome to Edition 7.40 of the Rocket Report! One of the biggest spaceflight questions in my mind right now is when Blue Origin's New Glenn rocket will fly again. The company has been saying "late spring." Today, the Aerospace Safety Advisory Panel said they were told June. Several officials have suggested to Ars that the next launch will, in reality, occur no earlier than October. So when will we see New Glenn again?
As always, we welcome reader submissions, and if you don't want to miss an issue, please subscribe using the box below (the form will not appear on AMP-enabled versions of the site). Each report will include information on small-, medium-, and heavy-lift rockets as well as a quick look ahead at the next three launches on the calendar.
Phantom Space delays Daytona launch, again. In a story that accepts what Phantom Space Founder Jim Cantrell says at face value, Payload Space reports that the company is "an up-and-coming launch provider and satellite manufacturer" and has "steadily built a three-pronged business model to take on the industry’s powerhouses." It's a surprisingly laudatory story for a company that has yet to accomplish much in space yet.
© Blue Origin
As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war.
Narrated videos and AI-generated memes are flooding consumers‘ feeds across TikTok, X and YouTube as the U.S. and China battle over tariff increases. This Wednesday, the U.S. imposed a 125% tariff on China.
Some Chinese-based influencers and manufacturers are taking to social media in an attempt to expose how luxury goods are made and allegedly shipped off to European countries for labeling and significant mark-ups. They’re hoping consumers instead buy directly from China’s manufacturing facilities.
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Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture consumers buying cars ahead of an anticipated price hit from tariffs, Hyundai has launched a campaign pledging to hold sticker prices steady until June.
The campaign was assembled just a week before its April 11 debut, highlighting the agility required of marketers in this sector right now. Currently, automotive manufacturers are preparing to weather a 25% tariff on imported cars — though President Trump is reportedly considering another stay of execution, adding further uncertainty to an already unpredictable spring. Per MediaRadar, the sector accounted for $14.3 billion of U.S. ad spend last year and according to Statista, Hyundai alone invested over $600 million in advertising in 2023.
The ad itself is a 30-second spot highlighting a pledge to hold its recommended retail price steady until the beginning of June, and features workers at assembly plants located in Georgia and Alabama — a wink to being American-made, and a nod intended to reassure consumers over tariff fears.
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This story was first published by Digiday sibling WorkLife
After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Magazine Awards, anyone?), Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.
Since taking charge last September, Bennett has brought her tech-savvy, generationally engagement from Highsnobiety, as well as the social team at Condé Nast’s GQ and Bustle Digital Group, to two of consumer publishing’s most iconic titles. Her secret weapon? Parenting books, of all things.
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For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need.
Now, that’s starting to change.
Apple’s quiet rebrand of its search ads business to the more assertive “Apple Ads” may seem like a modest semantic update but in the context of platform power plays, language rarely shifts without intention. The move suggests that Apple is no longer content to just collect rent from the ad tech ecosystem it reshaped through privacy policies. It wants a larger piece of the action.
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Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference?
In a landmark ruling, Judge Leonie Brinkema has found Google guilty of antitrust violations in two of the three markets at the heart of the Justice Department’s long-running case against the tech giant’s ad tech business.
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