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C4 Energy Enlists More College Athletes To Prove That Its Products Are Legitimate

Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy's case, the company has drafted 128 basketball players from every team in the men's and women's tournament to fill its March Madness name, image, and likeness (NIL) sponsorship roster and...

Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews

Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built...

House Republicans subpoena Google over alleged censorship

Google is once again in the crosshairs of Republicans in Congress because of alleged censorship, Bloomberg writes. The House Judiciary Committee has subpoenaed Google's parent company Alphabet and CEO Sundar Pichai for evidence of communication between the tech company and the Biden administration.

The subpoena specifically asks for documents covering communications between Alphabet and the executive branch, along with discussions Alphabet might have had internally or with third-parties about those communications. The Committee hopes to snowball the discovery that the Biden administration made requests to Meta to remove COVID-19 misinformation into a case for "new statutory limits on the executive branch’s ability to work with Big Tech to restrict the circulation of content and deplatform users," the subpoena says. 

None of these concerns are particularly new. Pichai and other tech CEOs have been brought in front of Congress to explain things like content moderation, censorship and bias before. In the past, it's mostly seemed like a way for members of Congress to get sound bites, but the aggressive, retaliatory nature of the Trump administration might give these new demands more teeth. Helping to pay for Trump's inauguration and showing up for photos didn't get Google protection in the end, assuming it doesn't manage to wriggle out of the ongoing antitrust case against it.

Tech companies might be getting attention from Congress, but the idea that the current administration might want to make censorship demands doesn't appear to be a concern. President Trump has expressed interest in using the Take It Down Act, a bill designed to hold websites liable for hosting and not removing Non-Consensual Intimate Imagery (NCII), to eliminate any kind of speech he dislikes. The disastrous potential misuses of the law have been outlined by activists before, but the bill passed in the Senate and is now waiting to be taken up by the House.

This article originally appeared on Engadget at https://www.engadget.com/big-tech/house-republicans-subpoena-google-over-alleged-censorship-212115140.html?src=rss

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FILE PHOTO: U.S. Representative Jim Jordan (R-OH) speaks at a House Republicans press conference on Capitol Hill in Washington, U.S., June 12, 2024. REUTERS/Craig Hudson/File Photo

When Europe needed it most, the Ariane 6 rocket finally delivered

Europe's Ariane 6 rocket lifted off Thursday from French Guiana and deployed a high-resolution reconnaissance satellite into orbit for the French military, notching a success on its first operational flight.

The 184-foot-tall (56-meter) rocket lifted off from Kourou, French Guiana, at 11:24 am EST (16:24 UTC). Twin solid-fueled boosters and a hydrogen-fueled core stage engine powered the Ariane 6 through thick clouds on an arcing trajectory north from the spaceport on South America's northeastern coast.

The rocket shed its strap-on boosters a little more than two minutes into the flight, then jettisoned its core stage nearly eight minutes after liftoff. The spent rocket parts fell into the Atlantic Ocean. The upper stage's Vinci engine ignited two times to reach a nearly circular polar orbit about 500 miles (800 kilometers) above the Earth. A little more than an hour after launch, the Ariane 6 upper stage deployed CSO-3, a sharp-eyed French military spy satellite, to begin a mission providing optical surveillance imagery to French intelligence agencies and military forces.

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