The agency will oversee the retailer's own paid media plus its ad business.

The retailer's global ad business grew by 50%.

The new media network gives advertisers access to property buyers, sellers, and perusers.

GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.

Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.

130 million people see Prime Video ads each month, the company claims.

The company is hosting its first SMB event in Austin, Texas, this week.

The acquisition could better compete with Uber.

Revenue grew 18% year-over-year.

The national campaign is built on true stories from Rivian owners.

The retailer won a pitch in February, then dropped the offering.

51toCarbonZero has helped Innovid, Magnite, and PubMatic cut emissions.

Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech to sell in-store ads. Grocery […]

The format could establish a new standard for retail media.

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

The tech giant is racing against other social platforms, DSPs, and CTV players.

The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.

The comedian's musical number highlights multiple payment options.

Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential café is currently open in Austin, […]

The rideshare app is also working with Kevel to power its ad server.