WhatsApp wants to assuage users’ concerns about privacy in its largest marketing campaign to date.

ADWEEK asked creative leaders to choose the work worthy of trophies at advertising's most prestigious festival.

McCann has won the Hefty and Reynolds Consumer Products business.

A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.

Airbnb has unveiled a new campaign, app, Experiences and Services platforms.

Amelia Dimoldenberg, creator of Chicken Shop Date, shares her advice for other creators.

Acclaimed filmmaker Olivia Wilde captured modern student life in a new campaign from Apple that promotes its Mac computers. 

Hinge created an anthology of real love stories that will run on Substack and as a physical book.

For Mother's Day, Apple has created an emotional portrait of first-time parenthood that showcases its iPhone and its Vision Pro mixed-reality headset. 

Nike's ads star Las Vegas Aces basketball player A’ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.

The Chicken Shop Date creator is building a creative empire with her studio Dimz Inc.

Brawny has refreshed its iconic mascot with a marketing campaign, redesign, and product launch.

Heineken takes creators out of their comfort zone in “Social Off Socials,” its largest marketing campaign of this year.

Nike faced backlash for using the phrase “Never again” in ads that ran near the London Marathon on Sunday.

Xfinity’s ads debut a new marketing platform, “The WiFi is Booming,” which makes WiFi the ultimate star of the show.

Powerade has inked a partnership with two up-and-coming international soccer stars–Lamine Yamal and Rodrygo Goes–as it continues its "Pause is Power" campaign.

Expedia's Hotels.com is shifting its marketing strategy by introducing the world’s first “spokesbell."

The company hopes a shift in marketing strategy will position Puma to win in an increasingly competitive landscape.

On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.

Spotify pays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign.