Ulta Beauty has named Kelly Mahoney as its new chief marketing officer (CMO), succeeding Michelle Crossan-Matos, who left last month. Mahoney has been at Ulta for nearly a decade, most recently serving as svp of customer and growth marketing. In that role, she helped grow the brand's loyalty program, Ulta Beauty Rewards, to more than...
If you ever wondered if Beyonce is any good at pool, then look no further. Today, Levi's released its second ad starring the singer, called "Chapter 2: Pool Hall." Set to her Cowboy Carter hit "Levii's Jeans" featuring Post Malone, the ad sees her denimed down, sporting a bedazzled Levi's denim jacket and matching jeans,...
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment with a "Blacked Out Collection," a redesign of Ray-Ban's iconic sunglasses shapes with a new ultra-black...
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the...
AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed "math and science kid-turned-marketer," Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held...
Smart home automation company ecobee has named FCB as its agency of record (AOR), the latter exclusively told ADWEEK. The agency's Canada and Chicago offices will help the brand develop and execute marketing campaigns across all of its channels including creative, content, and social media. It will also oversee ecobee's storytelling to drive awareness. After...
Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at SC Johnson, most recently serving as its executive director and head of marketing for its North America business. Before that,...
The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest overlapping consumer groups. "Music listeners in the U.S. who identify as sports fans listen to music 14% more than the average U.S. music...
Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team's 40-22 victory against the Kansas City Chiefs came and went, but -- like all big pop culture moments -- it didn't leave the internet unscathed. As ever, brands were quick to rattle off jokes in...
Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist to headline a Super Bowl halftime show. At Super Bowl 59, the Compton rapper performed a slew of hits and deep cuts like "Humble," "DNA," "squabble up," "Not Like Us," and more. He was also accompanied by special guests like Samuel...
THE AD: Kansas City Chiefs head coach Andy Reid partnered with Skechers for "Side Hustle," a 30-second Super Bowl spot that promotes the brand's Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save his hands for something more important like... hand modeling. He might need a side gig...
Philadelphia Eagles quarterback Jalen Hurts is living up to the Jordan Brand mantra that "You Can't Ban Greatness." Ahead of Super Bowl 59, Hurts warmed up in a player-exclusive black and red pair of Air Jordan 1s, colloquially known as Bred 1s. The shoes featured black tape across the Swoosh, a nod to the fact...
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme treatment because of the way he humorously screamed "MUSTARRRDDDDDD!" on the song "tv off," produced by Dijon McFarlane, aka Mustard. Brands...
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it's also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year's Big Game, hedging bets on a spot designed...
The numbers $4.3 billion -- Omnicom Group's 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S. $15.7 billion -- Omnicom's Q4 revenues, up 5.2% organically year-over-year. 3.5% - 4.5% -- Omnicom's forecasted organic revenue growth for 2025, down from the 5.2% growth it...
The Kansas City Chiefs might be chasing a Super Bowl three-peat, but head coach Andy Reid is already planning his off-season. Reid has partnered with Skechers for "Side Hustle," a humorous 30-second Super Bowl spot that promotes the brand's Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save...
Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings--a fictional boy band, fronted by actor Ben Affleck. This time, Affleck has enlisted his brother, Casey Affleck,...
Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of Tapestry International, to his title. Silverstein was most recently svp of creative and sustainability global marketing, as well as head of Coachtopia, a...
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly's global CEO Rick Acampora....
For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist Becky G to bring the "Do the Dew" spirit to Super Bowl 59. Mountain Dew released a 15-second teaser of its Super Bowl spot on...
