THE AD: What starts out as a seemingly spirited continuation of the Fast & Furious franchise, with Vin Diesel at the wheel of a convertible Camaro muscle car and Michelle Rodriguez in the passenger seat, quickly slows down after Rodriguez pulls out a Haagen-Dazs ice cream bar. Smokey Robinson's "Cruisin'" plays as the two slow...
Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Haagen-Dazs' ad for Super Bowl 59 definitely fits that mold. The attention to detail in the campaign, called "Not so Fast, Not so Furious," lets the viewer live in the Fast & Furious world for just a few...
The action in the Super Bowl moves pretty fast, and the commercials seem to fly by as well. But one brand has enlisted one of the fastest franchises in cinema to show that you can slow down and enjoy yourself. Haagen-Dazs has taken on a brand platform of "slow," positioning its ice cream as a...
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in the past. The Farmer's Dog topped the USA Today Ad Meter in 2023 with its emotional regional spot. Other regional ads,...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for the agency. Meanwhile, Jabari Hearn, previously managing partner, steps into the role of chief marketing and growth officer in the...
It's often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los Angeles. According to the founders, the concept is more than just a name--it's a philosophy that drives everything the agency does. "Nice isn't just a...
Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has been promoted to the role of chief impact and equity officer in the U.S., according to an internal memo to...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the traditional Super Bowl ad buy and taking their shows on the road with experiential activations around the Big Game that...
Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl--even if their team is losing. That's because rewards app Fetch is making its Super Bowl debut by giving away a lot of money as the game winds down. Fetch will air a spot called "The Big Reward,"...
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year's Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions Competition, has selected WhyHunger as its official non-profit partner for 2025. WhyHunger provides resources to grassroots movements working to end hunger and poverty, support sustainable community solutions, and advocate for food justice. The nonprofit will be featured in the...
Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March. Creative agency of record, McKinney, helped develop this year's creative. McKinney has been working with Little Caesars since 2019. Little Caesars, the third-largest pizza chain in the world, made its...
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and...
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from...
Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency's operations across the U.S. and Canada. In her expanded role, Coleman will focus on strengthening cross-market resources and operations across the New York, Los Angeles, and Toronto offices, and driving growth through innovation in products...
